Mike Curry Email & Phone Number

San Diego, Ca, Us

New York, New York, Us

Campbell, Ca, Us

San Francisco, California, Us

-Grew Tonal's Instagram audience from 15k to 150k engaged followers within 1 year -Defined the vision and strategy for how Tonal engages with members and prospects across all social platforms-Planned and executed social content for both evergreen and one-off campaign-led initiatives-Listened and engaged with Tonal's communities on social, finding relevant learnings in the data to share with broader team-Partnered with Influencer Marketing team to activate key influencers to maximize authentic impact and reach -Continuously reported on the social landscapes of the fitness and wellness industries, including like-minded affinity brands -Tracked and analyzed social media KPIs to ensure efforts were optimized and performing at or above goal-Worked closely with Customer Care team to develop and maintain templated and custom public responses that live on all social channels-Led diversity and inclusivity campaigns to highlight social injustices to amplify voices of underserved communities

Marina Del Rey, Ca, Us

-Generate content that best positions the company and 15 products on Facebook, Instagram, and Twitter-Manage a $1M annual advertising budget across Facebook and Instagram supporting 15 SKUs and 8 verticals-Manage a $625k annual influencer budget including hundreds of social media influencers in the parenting, wellness, beauty, and yoga space -Consistently communicate with our social media communities to ensure they are informed and engaged-Organize and represent brand at various influencer events focused on brand partnerships-Oversee community manager to manage customer service inquiries and requests through social media platforms-Socially launched new subbrand, SmartyPaws on June 1st-Grew company’s social presence 1200% over 3 years

Marina Del Rey, Ca, Us

-Created strategies to build social media presence on Facebook, Instagram, Twitter, Pinterest, and YouTube, resulting in brand awareness, social engagement and a push to sale-Reported on social platform growth and content performance for Facebook, Instagram, and Twitter-Identified competitors in each market, their strategies, and tactics to differentiate our social presence and consumer promise-Forged relationships with like-minded brands to create, plan and launch collaborative social content and marketing partnerships

-Manage logo, collateral, and various design elements for marketing purposes for diverse client-base in the wellness, life-science, and pharmaceutical industries-Build the framework for all client websites and manage the project lifecycle through completion-Write and design presentations for new client pitches and present unique strategies to position each client favorably in the marketplace-Manage teams of freelance designers and programmers, as needed, for larger web, collateral, and video animation projects

-Strategically developed both domestic and international marketing campaigns -Oversaw and contributed to the development of new product innovation-Evaluated market segmentation to determine product fit-Managed the creation of all marketing materials and social media content-Worked closely with Taiwan-based factory through product development and quality assurance-Oversaw product safety testing to comply with U.S. and international safety standards

-Joined as the first hire and assisted in transforming the company from an early-stage startup into an established $6M consumer goods brand-Conceptualized new product ideas and improvement to the existing product line -Analyzed consumer trends and buying behaviors-Developed relationship with Taiwan-based manufacturers to improve manufacturing processes and implement strict quality control policies-Developed all marketing content such as operating manuals, advertising campaigns, photography, website, and messaging-Attended annual conferences to discuss product trends, innovations, and market evolution