Mike Curtin Email & Phone Number

Green Bay, Wisconsin, United States

Accomplished Marketing and Business Development Leader - Currently leading firm-wide marketing and branding initiative to best position and communicate the Foth value proposition to existing and potential clients.

Green Bay, Wisconsin Area

Adjunct training/consulting for corporate training division serving firms in Northeast Wisconsin in the areas of strategic planning, brand management, consumer insights, innovation & growth strategies.

Greater Boston Area & Green Bay, Wi

Recruited to spearhead the relaunch and expansion of newly acquired Retail Business Unit. Provide strategic road map to leverage scale and enhanced capabilities of AEP parent company; re-engineer Retail BU value proposition to gain share within the NBE tier of the private brand market space (packaging sector: bags and wraps). Position impacted as firm pivoted back to core institutional market space.

Promoted to newly created position as Commercial lead for $400 million private brand plastic bag and container business unit with P&L responsibility and functional leadership of Sales, Marketing, R&D and Customer Service teams. Directly managed, coached and inspired a team of 55+ members.Re-engineered business unit value proposition to include best practices in customer development, category managment, consumer/shopper insights, innovation, pricing, customer segmentation and demand planning driving significant earnings and volume growth.

Commercialized breakthrough new innovation to expand product portfolio into adjacent categories. Delivered against aggressive "first to market" timeline acheiving year one revenue and distribution targets. Led phase II "white space" product innovation initiative with incubator firm IDEO.

Led overall company strategic effort to restore growth to branded frozen meals business. Full line restage and major new item launch delivered dramatic improvement in consumption trends (-30% to +27%).Developed the organization and directed the business development and innovation strategies that delivered revenue growth of 44% and profit growth of 46% across Club channel during F03 to F06 timeframe. Drivers: successful new item/distribution initiatives at Sam's and Costco.Three direct reports acknowledged through "Marketing Excellence" and "True Partner" awards.

Directed overall company initiative in 1998/99 to reposition the Gardetto's brand to set the foundation for long term profitable revenue growth. Led multi-agency efforts to develop and leverage new brand positioning across all elements of the marketing mix.Instrumental in increasing company revenue 32% through the introduction of several successful new product intitiatives between 1995 and 1998.

Brand Manager - Dinners and Snacks Manager - Total Quality MarketingAsst/Associate Brand Manager - Louis Rich brandExceeded 1993 volume and earnings objectives by restoring growth of dinner sausage line.Recipient of 1993 KGF Superior Achievement Award for exceptional performance related to the development of the "EXCEL" Marketing Training and Development Initiative for all KGF brand team members