Mike Dee Email & Phone Number

Los Angeles Metropolitan Area

• I’m a proven leader and developer of talent with a track record of driving strong performance and growth from my team(s).• Built and led high-performing marketing teams, fostering a culture of collaboration, creativity, continuous learning, innovation, and reliability.• Cross-functional leadership skills with the ability to report to stakeholders on metrics, insights recommendations and key results.• I’ve led omni-channel marketing strategy and implementation- setting objectives, KPI’s and workflows, marketing communications, event coordination, social media messaging.• Primary channels- SEO, SEM, and Social.• Extremely good at high impact optimizations that get immediate results.• A track record of leveraging analytics insights to define strategies that improve search visibility and user experience across multiple product lines and business segments.• A proven leader that knows how to lead and can jump into the weeds to fix an H1 tag or ad tracking utms.

Greater Los Angeles Area

• I led the digital marketing department- developed and directed largely successful digital campaigns:Paid search, social, organic SEO, media buys, direct response marketing with CRM lead nurturing that brought in big clients• I managed a web developer, content writer, outreach/PR/Influencer person, and an analyst• Google Search and Display, Facebook, YouTube, Bing • Budget allocation/pacing and monitoring across channels• Paired paid search with organic and attributed conversions across all platforms in one reporting• Developed successful strategies for the most competitive of search terms• Identified opportunities and lead cross-channel optimization• Monitored and analyzed all metrics. Reported on KPI’s to executive team and CEO • Continuously updated keyword lists and adjusted bids for maximizing ROAS• Built websites/sales funnels• Affiliate planning and management

Beverly Hills

• Lead manager for successful SEO, PPC, SEM campaigns for clients’ full life cycles- from strategy to implementation to tracking and reporting• I oversaw a team of developers, digital managers, content writers, and analysts• Keyword implementation• A/B Testing• Conversion Optimization• Budget planning• Media buying• Ad copy- creative and optimization• Search and Display Retargeting- Double Click• I excel at ranking digital properties for highly competitive search terms• Continuously hit KPI’s and returned a large ROI• Aided in formulating strategies for optimizing SEO and SEM campaigns• Coordinated with third party vendors• Aided in allocating budgets across paid search and social platforms- Google AdWords, Bing Ads, Facebook Ads, YouTube, Twitter Ads, LinkedIn Ads, and Ad exchanges. Demand-side-platformscommissions junction (CJ) and retargeting. • Programmatic ads