Mike Degler Email & Phone Number

United States

Indianapolis, Indiana, United States

Managed all aspects of SaaS sales and partnership teams at Viral Launch including: mentoring and fostering the professional growth of the team, establishing monthly sales targets, commissions structure, digital and physical sales materials, collaborating with senior executive team to set quarterly revenue goals, driving company strategy with Amazon 3rd party sellers, implementing sales and partnership plans to drive incremental growth, developing marketing and strategic sales initiatives.* Developed and fostered a go-to-market sales program for Amazon 3rd party sellers that consistently achieved month over month growth of 110%* Established partnership agreement parameters, financial structure and co-operative marketing terms with Fortune Global 500 e-commerce/technology company - Alibaba* Created strong relationships with key affiliate partners at both senior and mid-management levels. Initiated incentive program for top affiliate partners that resulted in a 20% increase in subscriber base * Worked closely with marketing and product teams on new business opportunities, creating effective marketing materials, trade show management and website optimization that resulted in a 40% increase in new customer acquisitions* Instituted sales objectives by establishing forecasting parameters, developing sales quotas, and projecting expected sales volume and profit for existing and new products* Maintained sales volume, product mix and selling price by keeping current with changing trends, economic indicators and direct competitors. Monthly sales grew over 110%* Worked collaboratively with executive leaders and board members to establish new partnerships and foster the growth of key customers

Indianapolis, Indiana Area

Promoted by CEO to direct a 26-person team for all facets of the Prima Games business unit, including overall strategic plan, new business development, marketing, budgeting and forecasting, branding, sales, product creation, and internal/external communications. * Restructured staff in multiple offices and created a new, efficient and productive team by defining important roles, eliminating overlap, developing streamlined procedures, reinforcing key goals and boosting employee morale. * Revamped product plan to align with restructured roles and delivered P&L goal of $35M in gross sales and $1M profit in year 1.* Developed a 5-year plan that successfully delivered 40+ physical and digital products each year. 99% of all products were on time and on budget.* Negotiated contracts with key partners to adjust terms that favorably decreased advance and royalty costs by 35%. * Devised a new product line in 8 months that generated a new revenue stream for Prima Games. The new product line established long-term opportunities at retail. Combined, the first series of products sold through 25k units and produced $250k in revenue.* Established a digital product program that was sold through company website. Online sales improved by 10% and website traffic increased by 25% * Managed and forecast yearly budget of over $10M. Consistently delivered year-end results that were on or under budget parameters. * Mentored and fostered the professional growth of global team members by establishing individual career goals, annual performance reviews, providing consistent career training opportunities, yearly team building retreats and instituting a positive environment that supported constructive feedback on performance. 30% of staff was promoted to roles of progressive responsibility.

Indianapolis

Over 10 years of expertise driving global revenue growth, developing innovative business development strategies, analyzing markets and managing Fortune 500 client relationships. In depth knowledge of global sales partnerships, product creation, project management, channel marketing and joint product marketing plans. * Boosted yearly product program by 45%, increased revenue by $3M, and signed multi-year contracts with key partners by interfacing with all influential contacts to push aggressive product program benefiting both parties.* Acquired 4 new high-profile partnerships, generating $25M in new revenue, through strategic marketing efforts, market analysis and competitor analysis. * 100% responsible for global partner management, new business development and growth of product program including selling program, co-op partner marketing, business unit growth, negotiating terms and contracts, securing assets and project schedules. * Amplified on-time publication of product line from 85% to 98% within first year of implementation by developing new tracking and scheduling procedure with partners outlining detailed timeline of deliverables for both sides. * Successfully fostered long-term partnerships with global entertainment companies to devise high-quality licensed products for AAA-level IP’s.

Indianapolis, Indiana

Supported sales and marketing teams with publishing program details, liaised with key retail partners (Wal*Mart, GameStop, Best Buy, Target) to ensure correct stocking quantities, product mix and customer service support. Created and initiated a new end-cap book program with electronics department managers in 4,300 Wal*Mart stores that ultimately tripled sales in Year 1.