Lead the marketing team on digital promotions. Optimize B2C and B2B websites for SEO. Oversee paid search campaigns. Provide regular web analytics reports for stakeholders and partners. Manage short- and long-term projects, including email marketing, referral programs and other multimedia strategy. Grow StoragePRO's brand across the West Coast and beyond.

Helping clients meet or exceed their business goals through cutting-edge marketing strategy, content development and analysis, leveraging the latest tools AI or otherwise to firmly establish their brand story among target audiences.

After serving more than a decade in the digital marketing space, offering my services directly to clients to facilitate their execution of business/web goals. Services and expertise include:- Spearhead website optimization and redesign for search engine optimization (SEO), better user experience (UX) and smoother flow for the customer’s buyer journey. The results: improved organic traffic to site, higher web authority on key topics, more leads, more sales and better clarity on client’s key demographics.- Mount cross-platform digital advertising for client brand awareness, product release and other time-sensitive outreach. The results: more qualified leads via channels like paid LinkedIn ad campaigns; better intel into demographics based on analytics analysis of the audience who engage with ads; greater brand awareness for client; increase sales of client’s product(s); expanded digital footprint utilizing paid search so that client’s brand appears more regularly- Excel at web copywriting across all digital channels—email, social media, websites and digital ads—for clear and concise infusion of a client’s brand story into the necessary online conversations- Skillfully perform regular data reporting to clients for ROI on their marketing investment, as well as trend forecasting and search rank monitoring (aka SEO performance)

Lead content marketing strategy for company and clientsEstablish clients’ business/web goals and then map back content and analytics programs to meet/exceed those goalsTypical campaigns included:Paid social on LinkedInSEO research, development and implementationWebsite copywriting (infused by keyword and other research)Interim and ROI reporting for clientsAnalytics dashboard buildsCreated custom LIVE dashboards and visualizations for clients that captured the following:Live Google Rank tracking for progress on search topic authorityEngagement reporting for metrics like goal conversion rate, scroll tracking, form conversions, downloads and other KPIs that provide visibility into goal progress and trends for pivoting campaigns toward maximizing performance

Lead internal initiatives relating to SEO, search engine marketing, web development, mobile, social, and analytics;Create and manage online content and web assets;Manage media budgets and purchasing; Serve as principle liaison to business and functional leaders regarding digital media;Manage close collaboration with IT, graphic/web design, and content owners; Lead social media initiatives;Manage, and enforce website governance as well as graphic, editorial, and social media standards;Establish, manage, and evaluate user/web traffic metrics and return on company investment in digital initiatives;Research and develop new digital approaches to meet communications objectives;Collaborate with and guide content owners to ensure maintenance of online content that is current, accurate, and valued by users;Effectively manage reporting to leadership.

Lead internal initiatives relating to SEO, search engine marketing, web development, mobile, social, and analytics;Create and manage online content and web assets;Manage media budgets and purchasing; Serve as principle liaison to business and functional leaders regarding digital media;Manage close collaboration with IT, graphic/web design, and content owners; Lead social media initiatives;Manage, and enforce website governance as well as graphic, editorial, and social media standards;Establish, manage, and evaluate user/web traffic metrics and return on company investment in digital initiatives;Research and develop new digital approaches to meet communications objectives;Collaborate with and guide content owners to ensure maintenance of online content that is current, accurate, and valued by users;Effectively manage reporting to leadership.

Independent contractor who worked with clients to build and maintain their websites. Also provided other digital marketing services, including social media campaign launch and implementation, quality assurance, email marketing and content creation.

Built and maintained websites in collaboration with other developers. Primarily worked in Drupal and Wordpress environments.

Created a handbook for high school teachers, who are Explorica’s target demographic, from scratch online that details the entire process of taking an international, educational tour with students (clips available). Contributed to the company blog, Explorica.com/blog, and created content calendars for its social media channels, like Facebook and Twitter. Wrote copy for Explorica.com’s internal pages.

Write full features and news stories related to the blindness field for Perspectives, a bi-monthly e-magazine with readership of nearly 40,000; write spot news stories for website; act as voice for organization on Twitter and official Facebook page; well-versed in HTML, with advanced Photoshop expertise, for effective and stylish layout of webpages on site; edit existing webpages for SEO and build directories for said pages to facilitate site navigation.

Create, edit, publish Web content, including: video, audio, text, html, CSS Edit and manipulate images in Photoshop for the Web (including mobile apps) Write Web stories, abstracts, tweets, e-mails to support all Web content Administer and monitor live Webcasts (video & audio) for press conferences

Wrote the cover story for March 9, 2010 issue of the Boston Herald on Div. 3 State Champion boys basketball team, the Wareham Vikings. Report on top high school games in Massachusetts. Compile scores, stats and highlights for a daily roundup of high school sports action.

Launched a recurring Web series called "Tunnel Talk" on McLean's intranet Brain Waves. Authored press release entitled "Breaking the Physician-Patient Boundaries on Facebook?" Judy Foreman, a nationally syndicated columnist, ran "Think before you click" off the release. Her subsequent article appeared in the Boston Globe.

Quickly gained technical and industrial knowledge of the music business to report on Boston's indie music scene for today's struggling independent musicians.

-Conceptualize and write ad campaigns for company endorsed speakers through email blasts and Web content-Write SEO copy for all facets of company site, www.apbspeakers.com-Work in a team environment to workshop new marketing strategies and establish brand identity -Post semi-weekly on company blog, Speaking of a Speaker, apbspeakers.blogspot.com -Researched and written over 100 bios for company endorsed speakers -Write catalogues, emails and other promotional materials

-Adapt solid storytelling techniques to the cutting-edge trends in online news.-Reported on contractors' job site, photographed over 60 pictures, produced audio and integrated these assets into a Soundslides story for the Web.-Produced web copy, programmed HTML and linked components to an interactive Flash map to create a multimedia, online story.-Write web copy across multiple levels of a Web site for SEO.

Reported in real time, via Wi-Fi, on the Celtics Rolling Rally championship parade in 2008. Utilized an online content management system to publish semi-daily stories on deadline, including: "New weed laws leave Mass. dazed and confused" & "African Meeting House: a beacon of black history in Boston."

Utilized Excel to manage all monthly reports for several high-yield hedge funds. All clips available at mikedelrosso.com.

SES Global Income, Stock Lending