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A digital media professional with over 15 years of experience leading definition, design and development of B2C and B2B initiatives for both start-ups and Fortune 500 companies. Comprehensive experience includes planning, development and execution of large-scale projects, encompassing requirements definition, persona development, user experience definition, e-commerce affiliate management, custom CMS development and automated email marketing.Specialties: Account management, project management, agency management, team leadership, interactive marketing, web strategy, marketing automation, content management, information architecture, user experience, email marketing, and organizational effectiveness.
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Partner, Vp Marketing Technology At IngredientIngredient Jul 2016 - PresentMinneapolis, Mn, Us -
PartnerIdeapark 2004 - PresentExternally: Working closely with clients to articulate and implement digital marketing initiatives, including websites with custom CSM tools and automated email campaigns. Client experience includes Entertainment.com, General Mills, Red Wing Shoe Company and UnitedHealth Care.• User Experience Definition• Editorial Process• Client and Project ManagementInternally: Development of processes for increased organizational effectiveness. • Long and short-term revenue forecasting• Budgeting• Resource planning
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Executive ProducerIdeapark 2002 - 2004Responsibilities included leading large-scale website initiatives for B2B and B2C clients including multi-language websites and supporting content management tools, email campaign implementation and promotions management.
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Executive ProducerShopforschool.Com 1999 - 2001Second hire and member of the senior management team for a dot com start up that grew to over 130 employees nationwide and received Forbes.com Best of the Web two years in a row. Responsibilities included leading the information architecture and design of the site, as well as the implementation and management of all eCommerce affiliates.
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Web ProducerIvi 1996 - 1998Executive Producer for the first large-scale Mayo Clinic website aimed at consumers. Worked closely with the Mayo Medical Ventures editorial board as well as internal designers, information architects and developers to ensure a positive experience for consumers. Executive Producer for a first-generation high-bandwidth webzine derived from content licensed from The New England Journal of Medicine. Worked closely with NEJM HealthNews editorial staff and in-house animators to create a content-rich experience for Pathfinder subscribers.Executive Producer for OnHealth, a large-scale website derived from content licensed from Time Warner that was eventually acquired by WebMD.
Mike Deneen Skills
Mike Deneen Education Details
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University Of MinnesotaJournalism -
Minnetonka High School
Frequently Asked Questions about Mike Deneen
What company does Mike Deneen work for?
Mike Deneen works for Ingredient
What is Mike Deneen's role at the current company?
Mike Deneen's current role is Partner at Ingredient.
What is Mike Deneen's email address?
Mike Deneen's email address is mi****@****ark.com
What is Mike Deneen's direct phone number?
Mike Deneen's direct phone number is +161287*****
What schools did Mike Deneen attend?
Mike Deneen attended University Of Minnesota, Minnetonka High School.
What skills is Mike Deneen known for?
Mike Deneen has skills like Organizational Effectiveness, Operations Management, Interactive Marketing, Email Marketing, Interactive Advertising, Content Management, Social Media, Copywriting, Information Architecture, Web Analytics, Digital Media, Web Project Management.
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