Apex Sales and MarketingFocusLeveraging my 22 years experience of servicing the stone, tile and concrete industries to supply quality products that are competitively priced and that will meet or exceed customers demanding expectations.Company: Hoffman Diamondwww.hoffmandiamond.comFounded in 1889Lines: Industrial Diamond Tools and Equipment for Mining, Construction and ConcreteProducts: Core Drills, Dry and Wet Diamond Blades from 4” to 48” and Drill Bits for MiningTarget Customers: Deep Well Drilling Contractors, Sawing and Drilling Contractors, Distributors of Diamond Tools to ContractorsCompany: Consolidated Diamondwww.consolidateddiamond.comLines: Custom Tooling for the Stone IndustryProducts: Router Bits, Core Drills, CNC ToolsTarget Customers: Tile and Stone Tool DistributorsCompany: Dongsinwww.diaflex.comLines: Metal and Resin Bonded Stone ToolsProducts: An extensive array of Diamond Polishing Pads, Cup/Grinding WheelsTarget Customers: Tile and Stone Tool DistributorsTerritoriesColorado, Utah, New Mexico, Wyoming, Idaho, Montana

2002 to 2004)Standardized sales organizations structure, policies and processes across all branches, and developed company-wide sales targets and quotasGrew sales from $10M to $17MIncreased margin from 37% to 41%Directed all sales and product training; created product training manual and Hard Rock Tool UniversityCreated 2,500 sq. ft. state-of-the-art, hands-on stone fabrication and restoration training center for sales team and customersDeveloped and maintained relationship with key customersProjected and set company, branch and individual sales goalsPurchased and managed fleet of 45 vehicles, developed a maintenance program resulting in 36% reduction in maintenance costs

Opened Denver branch and achieved $3.5M run rate in first yearHired and trained inside and outside sales staffDeveloped cold calling and prospecting processCreated an in-house service center to increase service ability past the competitionStarted a light manufacturing center to build and create new productsPresident's Award Winner 1999 for most outstanding team member

of Sales and Marketing (2004 to 2009)Drove growth of small entrepreneurial company to an industry leaderSales increased from $17M to $32MResponsible for total company's profitability and ROIResponsible for recruiting, hiring, evaluating and compensating sales teamCreated marketing strategy, coordinated sales and marketing efforts; developed promotional materials, catalogs and media advertisingResponsible for new product development, evaluating vendors and setting priceDiversified product offerings into concrete prep industry; researched market segment, lead sales efforts, educated sales team and grew revenues to $1.2MResearched, planned, staffed and implemented branch expansions

Created and coordinated promotional events focused on product, maintenance, the professional cycling team and customer enthusiasmSaturn Customer Care Program - Program Creator; wrote, test marketed and trained - program sold for $800kSaturn Homecoming - Team Lead; created, planned and managed eventSaturn Certified Used Car Program - Creative Team; first program of its kind in auto industryProduct Education Lead - Mentored all new hires through our 12 week training course

Raised funds, designed and built on of the first prototype HEV'