Mike Devlin Email & Phone Number

Entry Point Communications, delivers targeted offers and messages to shoppers as they enter the store. Our product, an activation station, houses a high speed printer, card reader or alt ID, and CPU. The activation station dispenses relevant coupons and other offers to shoppers (based on their shopper history) when they swipe their shopper loyalty card. Because the offers are set up to redeem the day they are scanned, shoppers are conditioned to know that if they do not use it today, they lose it, thus they go down more aisles and spend more money. Shoppers that are engaged in the program spend $17.00 per week more than non-engaged shoppers. Our personalization software identifies the best offers for each shopper for that day. The data mining engine that drives this also manages content across all touch points and allows for the shopper to receive the best offers for them depending on their preference of where to receive the offer. (Direct Mail, Web, Email, Kiosk, Mobile, whatever)In my position, I am responsible for building the retailer network and for managing the national sales team.

One of the initial founders of this in-store advertising business. Our company pioneered floor advertising, and grew it from nothing to 12,000 stores generating $72 Million in revenue in 4 years. We were featured on the cover of Inc. Magazine as one of the fastest growing companies in 2002 and 2003. I was responsible for all retailer contacts, retail operations, and sales of programs that were placed into the retail stores.

The company utilized 3,000+ part time merchandisers to work on projects that manufacturers needed accomplished in retail stores.Clients included 3M, P&G, Duracell, Wal-mart, Kmart, ConAgra, Woods Wire, Sears and many others

Managed the largest region for Armour Swift-Eckrich, a division of ConAgra, $350 million in sales, a sales force that included 6 division managers and over 100 sales reps. Responsibilities included selling in distribution of Healty Choice, Eckrich, Armour, and Butterball products to Kroger, SuperValu, and other major US grocery stores chains.

Managed a team of 5 District Managers and 14 Food Brokers, selling Brach's candy into grocery, drug and mass merchandise chains

Responsible for all bottling company sales for the New England Market along with managing team of sales reps calling on the individual chains

1982-1983 Broker Manager Baltimore-Washington Market1984 Trade Marketing Manager - Houston Texas1985-1987 - Regional Sales Manager New England MarketResponsibilities included selling Minute Maid and Hi-C products into grocery store chains

Responsible for managing staff of 4 sales people, calling on retailer grocers selling in new distribution and promotions of Unilver products

Business, Marketing And Advertising

Activities and Societies: Varsity baseball team, Marketing club, graduated with honors from school of managementBS in Business.

Education record

General