Lead the planning, development, and implementation of the content strategy for Ryder. Responsible for creating innovative content for dynamic marketing campaigns across multiple mediums including digital, video, print, and social media, as well as driving organic traffic to the company website by maximizing SEO. Manage a staff of writers and an agency resulting in the successful creation of content that builds brand awareness, and delivers on lead and revenue goals. Create and execute a social media strategy across all major platform driving engagement with the brand and improving organic traffic. Write and design presentations for C-suite to deliver as keynotes, on event panels, webinars, and customer advisory meetings. Assist in managing and executing a multi-million dollar advertising and media plan with agency on record. Key results include:* Lead the creation and design of the company's blog – increasing website traffic 37% YOY * Account based marketing campaigns - resulting in annual pipeline >$700M and booked revenue >$120M, and a regional ADDY award* Wrote the Ever better™ World of Logistics Campaign (commercials and ads) winning 2 ADDY awards * E-mail and paid search campaigns resulting in >60K leads annually* Increase social media followers 45% YOY* Grow social media engagement an average of 78% MOM* 27% increase in keyword positioning* 18% increase in keywords ranked pages 1-3

Lead content creator for Ryder’s three business units – Fleet Leasing & Maintenance, Supply Chain, and Dedicated Transportation Solutions. Responsible for creating innovative content for brand awareness and dynamic marketing campaigns across multiple mediums including digital, video, print, and social media. This includes expertise in numerous verticals like retail, automotive, health & technology, oil & gas, building & construction, metals, dairy, food & beverage, and CPG just to name a few, as well as having an extensive knowledge of key industry topics such as advanced vehicle technology, smart warehousing, connected maintenance facilities, e-commerce fulfillment, last mile delivery, big data, and talent management. Liaise with creative agencies in the development and execution of high-end collateral and campaigns. Assist in managing and executing a multi-million dollar advertising and media plan with agency on record. Key responsibilities and results include:* Lead the creation and design of the company's blog - includes manage editorial calendar, content creation, publishing content, and managing the editorial team. * Write and design presentations for executive leadership team, as well as capabilities and webinar decks* Account based marketing campaigns - resulting in annual pipeline >$500M and booked revenue >$100M* Video scripts including company's brand video * E-mail campaigns resulting in >12K leads annually* Write sell sheets, brochures, case studies, white papers, infographics

Managed the newsroom of a 20,000 circulation weekly newspaper, which included planning the content of a 16-24 page publication, delegating the coverage of assignments to a team of writers and photographers, writing investigative articles and laying out the final product. Worked in collaboration with other departments to increase circulation and revenue. Proofread and edit stories for grammar and factual information. * Planned and executed a total redesign of the publication to generate an increase in readership. * Taught Staff Writers journalistic techniques including writing for a newspaper, pagination skills and branding. * Developed and executed multiple story ideas while on tight deadlines. * Created and managed Facebook and Twitter accounts in order to interact with readers.

Was an integral part of the newsroom who covered college and local high school sports, while writing feature stories and game reviews. Assisted in the planning of the sports section for the weekly publication. * Edited copy and assisted with layout, including headline and teaser writing. * Became proficient in PageMaker and QuarkXpress. * Took photographs - action and still.