Mike Dillon Email & Phone Number

Atlanta, Georgia, United States

• Provide strategic growth consulting, investment due diligence, integration, and advisory services to B2B and B2C companies in retail, restaurant, CPG, construction, and industrial sectors. Partner with executive teams.
• Conducted a commercial makeover for a division of a large building supply company that acquired 13 companies. Invited back to help two other divisions achieve their objectives, including a sales force re-design and a.
• Coached startups with innovative technologies on their business priorities and launch plans, including developing customer propositions, selling strategies/stories, and market prioritization.
• Designed a new Marketing department - outputs, processes, accountabilities, organizational design, and job descriptions - for a PE-backed restaurant services company.

Atlanta, GA, US

• Identified by the global talent committee—based on successes in foodservice—for a promotion to establish the company’s strategic priorities across the entire global beverage portfolio. Led a cross-functional, virtual.
• Influencing a $6.5B global marketing spend, delivered profit growth ahead of the market by shifting to financially-driven brand business plans based on new operating disciplines centered around categories.
• Reallocated and reinvested 30% of marketing resources by developing a Portfolio Strategy methodology that quantified the value of geographies by profit pools and determined where to pull real growth levers.
• Jumpstarted growth strategy projects with global business units, including India, Thailand, Japan, South Africa, Pacific Group, and Eurasia Group.
• Administered a $250M corporate strategic investment fund, vetting proposals and making recommendations to the Chairman and CEO on what would best fuel the global portfolio.
• Reduced corporate marketing SG&A expenditures 60% by implementing a Zero-Based Budgeting methodology that illuminated investments and challenged predicted outcomes.

Atlanta, GA, US

• Conceived and built the Strategy and Development Group to be the innovative growth engine and performance conscience for the $2.8 billion Coca-Cola North America Foodservice Business Unit. Led team of 15 to collaborate.
• Realized 2.5% volume growth and 6% revenue improvements by rebuilding the fundamental Foodservice B2B value proposition and retraining on “what and how we sell.”
• Created B2B pricing models that became the top incremental profit driver and better captured value with a 20% rate-of-price increase and deviated pricing for packages and services.
• Realized $30-50MM savings through P&L efficiency plays in knowledge management and concentrated fountain syrup.
• Introduced an Economic Value Added (EVA) technique to maximize the profit pool.
• Achieved highest dollar margin in the business unit with new coffee category entries based on a low cap, low risk, and win/win business model.

Atlanta, GA, US

• Asked by Business Unit president to apply strategy and innovation learning from previous role directly to the most important customers, the QSR Channel, representing 60% of revenue ($1.5B, $44B retail value). Led a.
• Drove 3% volume and 4% profit growth with aggressive programming, M&A, joint venture, and licensing opportunities coupled with effective team/people development plans.
• Conceived new approaches to pricing and beverage variety and re-defined the customer value proposition as part of a comprehensive effort to rebuild the business unit’s overall growth strategy.
• Dismantled and rebuilt the drive-through process to get to the heart of what customers were looking for at peak times of the day.

Atlanta, GA, US

• Asked by the division president to fill our profit gap by creating new non-beverage profit streams. Created a 10-person internal startup that encompassed concept generation through formulation, including development.
• Recruited a diverse set of entrepreneurs to rapidly generate business concepts that resulted in 11 new businesses representing $1.3B in pipeline value and ¾ of the total business development pipeline.
• Determined how to turn Coca-Cola’s superior call center capabilities into a business—with customers that included Chik-fil-A and McDonalds—that still serves as a value-added client-retention vehicle today.
• Pitched a $60 million investment proposal, based on a plan to resell the company’s highly skilled mechanical service team, to retail foodservice chains.
• Innovated a PayCard alliance, orchestrating partnerships with MasterCard and Citibank, that allowed un-banked food services employees to be paid with debit cards.
• Served on team that started Coca-Cola’s Mentoring Program and actively participated throughout tenure.

Atlanta, GA, US

• Acted as General Manager for this highly profitable, highly volatile $280 million revenue North American customer, leading an 18-member account team.
• Delivered 13% profit growth by rebuilding the customer relationship and engaging the account team on a platform of shared interests, over-indexed profitability, and joint planning.
• Achieved an additional 35% increase in profit through re-negotiating long-term beverage contracts.
• Introduced 13 new products and 7 custom-designed products, as well as supply chain innovations.

Atlanta, GA, US

• Ran Strategic Marketing and PR efforts for the Convenience and Petroleum, Retail (supers, mass, and club), and At Work channels representing 35mm gallons and $350 million revenue.
• Reversed a 5-year volume decline in Convenience and Petroleum channel to +4%, increased volume in Retail by a combined 9.2%, and grew volume in At Work by 9.7%.
• Spearheaded strategic planning for Coca-Cola USA Fountain Marketing.
• Recruited a talented, lean team to better understand and tailor the business to these customers.Prior experience relaunching Mello Yello to yield 35% growth and adding 35 million cases with the U.S. launch of Surge..

Atlanta, GA, US

Brand experience relaunching Mello Yello and Mr. Pibb to yield 35% growth, New Product Development adding Nestea line extensions and launching of Surge. Led Coca-Cola/Nestle joint venture launching Nestea’s fountain beverage line delivering $144 million in revenue and a channel plan for 11% annual growth. Also acted as Chief of Staff, marketing leader, and.

Operational and General Management responsibility for international ocean shipping interests. Managed and directed the sales, pricing and operations of Japanese, Chinese, Danish, South African, Chilean, and Saudi steamship clients.

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Mba, General Management