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Digital data leader with advanced specialties in Google Tag Manager and Google Analytics as well as Customer Data Platforms (specifically Segment).
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Director, Digital SolutionsSunwingToronto, On, Ca -
Director, Digital SolutionsSunwing Vacations Group May 2017 - PresentHands-on technical marketing leader with strong problem-solving and communication skills, and a solid understanding of current technologies and best practices.Responsible for implementing and managing digital analytics solutions across the organization working with tools such as Google Analytics, Looker Studio, Google Tag Manager, Segment CDP, Snowflake and Microsoft PowerBI.Works with cross-functional teams in marketing, ecommerce and IT to define and track key performance indicators (KPIs) and goals in order to provide insights and recommendations to drive business results.
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Director Of EcommerceSunwing Travel Group Jun 2013 - May 2017Toronto, On, Ca -
Senior Manager, Ecommerce - Digital Strategy, Marketing & AnalyticsThomas Cook Canada Inc Feb 2010 - Jun 2013Senior eCommerce and Digital Marketing Manager @ Thomas Cook Canada (www.thomascook.ca, www.searstravel.ca, www.belairtravel.com)• Responsible for all Paid and Earned Digital Marketing (PPC, SEO) (strategy, execution, budgets)• Responsible for all Measurement and Analytics (implementation, management, analysis)• Managed design, development and implementation of our B2C eCommerce platform• Member of the Retail Management team
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Project Manager, Information Architect & Business AnalystMomentum Advanced Solutions Inc Jan 2006 - Feb 2010Toronto, On, CaProject Manager and Business Analyst assigned to a dedicated team for a key, multi-million dollar client. • Project Management of B2B and B2C web based projects• Requirements gathering, analysis and documentation• Wireframe and prototype development• Co-Management of analysis, testing and development teams• Account Management -
Senior Web DeveloperInterface Industries Jan 2003 - Jan 2006• Web Design, Development & Project Management of new and ongoing initiatives.
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Senior Web Developer, Web Maintenance CoordinatorSutton Javelin Communications May 2000 - Jan 2003• Web Design, Development & Project Management of new and ongoing initiatives.
Mike Dobbin Skills
Mike Dobbin Education Details
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Humber CollegeDevelopment & Maintenance -
Carleton UniversityPsychology
Frequently Asked Questions about Mike Dobbin
What company does Mike Dobbin work for?
Mike Dobbin works for Sunwing
What is Mike Dobbin's role at the current company?
Mike Dobbin's current role is Director, Digital Solutions.
What is Mike Dobbin's email address?
Mike Dobbin's email address is mi****@****ail.com
What is Mike Dobbin's direct phone number?
Mike Dobbin's direct phone number is +141662*****
What schools did Mike Dobbin attend?
Mike Dobbin attended Humber College, Carleton University.
What skills is Mike Dobbin known for?
Mike Dobbin has skills like Digital Marketing, Seo, Web Analytics, E Commerce, Digital Strategy, Sem, Online Marketing, Social Media Marketing, Online Advertising, Analytics, Google Analytics, Strategy.
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