As part of the US Group Benefits business, I lead the team responsible for creative development for enrollment, product and servicing initiatives aimed at the employee audience.

I served in an leadership role, with responsibility for the Creative Services team, sports sponsorships, brand management and early career leadership development program.Orchestrated The Hartford’s in-house creative agency, comprised of an acclaimed/award-winning team of over 20 creative professionals generating concepts and producing high-impact creative deliverables that build affinity for our brand. We capture 40% cost savings and deliver $3M in annual value-add.Negotiated, executed and successfully oversaw a multi-year brand activation program, leveraging a Major League Baseball sponsorship to drive business relationships with 4K+ partners annually and delivering 1.5B brand impressions annually.Rebuilt the brand management capability, defining brand standards and instituting a brand review and approval process that ensures consistency and clarity in all brand expressions.Launched a centralized brand asset initiative that delivers accessible resources reference, education, and outreach.Spearheaded the development of the early career leadership development program for marketing and communications, sourcing high-potential college graduates for engagement in three-year rotational program, cultivating a robust pipeline of talent for internal leadership roles.

Part of the team that launched a new national credit score brand. I owned overall marketing communications strategy, planning and execution. Responsible for building and launching the messaging, public relations, branding and advertising programs. Designed and implemented a broad thought-leadership strategy targeting lenders, regulators, policymakers, and consumers. Managed relationships with internal teams, external agencies, and research partners while aligning activities with corporate goals.

Led all aspects of corporate brand marketing programs supporting core business lines, defining vision and strategy for brand building and management. Quantified and analyzed brand health results, leveraging insights to elevated brand to new heights in consumer awareness, cementing company among top-tier bank brands within Connecticut market. Guided planning and launch of brand within new markets across Rhode Island and Massachusetts.