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Mike Dunsmore is listed as Director, Media Analytics at Veritone One at Veritone One, based in Boston, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Mike Dunsmore.
Mike Dunsmore previously worked as Director, Media Analytics at Veritone One and Director of Analytics - Business Intelligence and Marketing Insights at Havas Edge. Mike Dunsmore holds Master Of Science (Ms), Social Psychology from Oklahoma State University.
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Experienced omnichannel marketing analytics leader with a proven track record of driving growth in media performance and profitability through data-driven insights and strategy. I build, develop, and lead teams to create and expand analytics capabilities that deliver measurable commercial value.Deep experience with attribution, incrementality testing / modeling, and performance optimization analytics across all advertising channels, digital and offline, including CTV/OTT, Linear TV, Social, Influencer, Streaming Audio, Podcast, Radio, Email and Direct Mail.
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Costa Mesa, CA, US
- Recruit, develop and retain an analytics team of 13 direct reports (3 managers, 9 analysts + 1 ad operations staff), responsible for all client-facing dashboards, media performance and marketing insights reporting for industry-leading audio advertising agency. Media channels include Podcast, Streaming Audio, YouTube, Social and Digital.- Provide.
Carlsbad, CA, US
- Led analytics engagement for a diverse roster of key strategic client accounts, including DraftKings, Sono Bello, American Home Shield, The Hartford, Norton/LifeLock, GrubHub, and CenturyLink - Developed media analytics roadmaps and define measurement framework for cross-channel & full-funnel media strategy for DRTV, CTV, Digital and Audio clients..
Chicago, Illinois, US
- Head of US analytics for BzzAgent, a social media influencer platform driving genuine consumer endorsements across the social landscape for Fortune 500 CPG and Retail companies, including P&G, Unilever, L’Oreal, Kroger. - Developed and implemented matched market testing utilizing Kroger transactional data in SAS environment to measure ROAS and impact on.
Brook Green, London, GB
- Led Solo and Themed Event direct mail analytics teams, including 4 direct reports and external support through third-party production team in India.- Improved targeting tripled household redemption rates from 10% to over 30% and grew single offer redemption rates from 4% to over 6% for General Mills, Nestle, Pepsi, and other Fortune 500 CPG clients.
Nuremberg, Bavaria, DE
Promotion Decisions / acquired by Knowledge Networks (parent company GfK)
Columbus, Ohio, US
Frequency Marketing Inc / acquired by Alliance Data
Other employees you can reach at veritoneone.com. View company contacts →
Sara Tovar
Colleague at Veritone One
San Diego County, California, United States, United States
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AP
Annie Pacella
Colleague at Veritone One
Charlotte, North Carolina, United States, United States
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MG
Michael Giblin
Colleague at Veritone One
Syracuse, New York, United States, United States
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AS
Ashley South
Colleague at Veritone One
Charlotte, North Carolina, United States, United States
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GS
Gloria Shoshani
Colleague at Veritone One
San Diego, California, United States, United States
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TP
Tucker Peleuses
Colleague at Veritone One
Costa Mesa, California, United States, United States
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ER
Emily Ross
Colleague at Veritone One
Carlsbad, California, United States, United States
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MA
Michele Allen
Colleague at Veritone One
Traverse City, Michigan, United States, United States
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MW
Michael Weeks
Colleague at Veritone One
New York City Metropolitan Area, United States
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JP
Jim Perez
Colleague at Veritone One
Vestal, New York, United States, United States
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Quick answers generated from the profile data available on this page.
Mike Dunsmore works for Veritone One.
Mike Dunsmore is listed as Director, Media Analytics at Veritone One at Veritone One.
Mike Dunsmore is based in Boston, Massachusetts, United States while working with Veritone One.
Mike Dunsmore has worked for Veritone One, Havas Edge, Bzzagent, Dunnhumby, and Lexisnexis.
Mike Dunsmore's colleagues at Veritone One include Sara Tovar, Annie Pacella, Michael Giblin, Ashley South, and Gloria Shoshani.
You can use AeroLeads to view verified contact signals for Mike Dunsmore at Veritone One, including work email, phone, and LinkedIn data when available.
Mike Dunsmore holds Master Of Science (Ms), Social Psychology from Oklahoma State University.
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