Mike E. Email & Phone Number

Wellington, FL, US

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

• Responsible for overseeing all marketing initiatives, for over 15 brands, including but not limited to, SEM, Affiliate Marketing, Email Marketing, Social & Mobile Marketing.
• Oversee the creative development of branded campaigns to be used, both, for on and off-site marketing initiatives
• Responsible for the management and allocation of marketing budgets for over 15 brands.
• Responsible for maintaining positive ROAS and GMROA metrics on a per brand basis.
• Responsible for the strategic development and implementation of marketing/media plans for over 15 brands.
• Work with clients to achieve strategic alignment between online and offline marketing efforts to create one cohesive brand message.

• Responsible for the development and implementation of Affiliate Programs for 13 brands and have worked with Commission Junction, LinkShare and PepperJam Networks. Brands include Baby Phat, DKNY, Playboy, Sean John and.
• Oversee the creative development of branded banners to be used within the network to ensure brand integrity and overall brand perception stays in tact
• The Strategic recruitment of Affiliates and Super-Affiliates
• The negotiation of affiliate payment and commissions
• The communication of branded marketing promotions and initiatives to all affiliates in order to create a synergy between our online stores and our affiliate partners
• Landing Page Optimization and the creation of landing pages based on Seasonal Trends, Key Item Strategies, Sweepstakes, PR Events and other marketing initiatives.

• Responsible for the development and implementation of Paid Search Campaigns on Google, Yahoo, MSN, etc.
• Brand Research and the creation of keyword campaigns based on that research
• Generation of Keyword Campaign Structures
• Ad Copy Generation, Management and A/B testing of that Ad Copy
• Implementation of a bid management strategy
• Keyword and Ad Copy Optimization

• Managed eMail Blasts for over 15 brands, including Subject Lines, eMail Blast Copy and Branded Promotional Messages
• Created eMail Performance Report & analyzed eMail Stats & overall performance
• Monitor promotional budgets & prepare weekly reports for clients, including the communication of key metrics, goal attainment & planned/completed activities.
• Work with clients to create promotional marketing calendars based of Seasonal Trends, Key Item Strategies, Sweepstakes & other marketing initiatives.
• Worked with Creative, Buying/Planning & Project Management in creative direction for marketing initiatives, including new site launches, redesigns, seasonal/trend landing pages, etc.
• Managed all aspects of Sweepstakes, including general rules, design, picking of winners & liability/publicity documentation.