-Developed and implemented SEO strategies aligned with client and management objectives, emphasizing organic traffic growth and enhanced search engine rankings.-Created content to optimize web pages, including meta tags, headings, and internal linking, to improve keyword relevance and boost search visibility.-Provided regular monitoring and analysis of website performance metrics, search engine rankings, and organic traffic using tools such as Google Analytics, Google Search Console, and SEO software.-Created and implemented social media content and schedules for clients across multiple social media platforms.-Stayed current with industry trends, algorithm updates, and emerging SEO techniques, continuously optimizing our strategies and tactics to uphold our competitiveness in the digital landscape.

• Generate customer demand and loyalty by developing, deploying and measuring the results of clear and compelling product marketing programs for both new product introductions (NPIs), legacy product promotions and technology solutions.• Ensuring all market-facing communications deliver clear, compelling, differentiated messages that drive customer engagement and response• Communicate with Product Managers on key product development and updates to develop an effective go-to-market strategy• Communicate with Sales Team to identify market trends and the competitive landscape• Create, implement and measure the impact of integrated marketing campaigns leveraging all marketing channels - advertising, public relations, digital / social media, collateral and events• Manage product launches and account capture marketing plans through marketing automation technologies such as Salesforce.com and Eloqua• Provide support and strategic input for company events including trade shows, exhibitions, webinars, customer events and internal company events• Defining, measuring and reporting on the return of all demand marketing activities and investments• Managing assigned budget in line with plan

Responsible for developing all marketing campaigns and strategy for GH Printing. Lead marketing campaign efforts for retail clients as well as working very closely with Creative Design Team to develop content and imagery for all clients.

- Led brand transformation to establish Wild Roots Market as an Independent Organic Natural Food Retailer from a franchised retail chain including redesigning all store signage, labels, and brand assets. Redesigned website in Wordpress along with social media accounts and all digital assets. -Collaborated with creative agency to develop brand identity standards, logos, photography, and website. -Manage all Public Relations activities including press releases, community outreach programs, and print advertisements. Primary liaison to promote local organic farmers at Santa Cruz County Farmers Markets-Developed quarterly/annual marketing plans, budgets, and media buys, presented to upper management for approval and implementation.

-Improve marketing initiatives by defining, tracking and reporting performance metrics of marketing programs, monitoring deviations from targets. -Develop marketing assets for two e-commerce sites and maintain brand identity and product placement in addition to leading all PR functions and new product launches-Established Armitage Wines as a premier Pinot Noir producer through successful outreach to industry media, local press and social media efforts. -Developed tactical marketing plans for both the Armitage brand and the Heart O’ The Mountain Estate brand, clearly defining the identity and tone, articulating the dual brand strategy and establishing clear segmentation. -Transitioned bulk sales from National Distributor to a broker network which increased sales 20% year over year

-Increased market share with a $3-$5 million annual budget by developing sales training videos and customer facing product demos to improve reach on line and through PR marketing efforts. -Championed standardization by qualifying and managing four creative agencies, outlining guidelines for HP Marketing assets leveraged by worldwide sales and marketing teams on line and in store. -Enhanced transparency by implementing a metrics reporting system that tracked customer views and purchases, helping to determine that 80% of customers watched product videos prior to purchase on HPShopping.com and retailer.com websites.

-Spearheaded the global team and developed point of sale brand identity guidelines worldwide, resulting in HP gaining the largest PC vendor ranking in the world with close to 60% market share in consumer desktops and 40% market share for notebooks.-Partnered with public relations director, product marketing teams, packaging, and channel sales team to deliver consistent key HP differentiators across all consumer touch points including HP and retailer websites.-Increased consumer interests by designing attractive retail point of sales displays with end caps and security fixtures across multiple retailers in 4000+ stores in the U.S and Canada

-Improved attractiveness of brand by designing labels and Sku specific data for HP and Compaq Consumer PCs. -Achieved a $2 cost reduction on labels for each Presario PC resulting in a $4 million cost reduction in the first year by integrating Compaq Presario launch for HP.-Delivered consistency across customer touch points in the development of component specific messaging and copy for marketing collateral and technology matrix.-Developed Packaging approval process for consumer PCs ensuring Engineering and Marketing goals were met and released to factories in time to meet production schedules.

-Coordinated with Marketing and Engineering Departments to launch new products and manage end of life issues in a J.I.T. manufacturing environment.-Designed and developed product identifications solutions for the computer and electronic industries including labeling, screen printed components, encapsulation and In-Mold Decoration. -Specified and installed hardware/software solutions for customer specific applications at multiple manufacturing sites worldwide and trained operators and engineers to run and maintain systems.

-Headed oversight of sales forecast, quotations and specifying equipment for O.E.M. customers in the mass transit and off shore oil and gas industries.-Increased market reach by exhibiting at trade shows throughout the U.S. and designing attractive advertisements and press releases for industry trade publications while managing the O.E.M. marketing budget. -Collaborated with engineering to develop new products for O.E.M. customers and created technical documentation for end users and UL/CSA certification.