Mike Edison Email & Phone Number

a publisher's rep firm targeting nonendemic ad sales, specializing in multi-platform packages (with a key emphasis on print, internet and event sales). The company has 6 sales people serving clients like Primedia/ Source Interlink Magazines, Forbes, American Express Publishing, North American Media Group, National Geographic, The Miami Herald, and the AAA Magazine Network.Results:Created a nonendemic sales force for the Primedia Action Sports Group, produced $500,000 net year one, and continued a steady growth (with such blue chip advertisers as Samsung, Pepsi, Gillette, Cannon, Pentax, L'Oreal, Coty, Con Agra)Sold $1.5 million in new business for the North America Media Group in 18 months (from a $65K base) while saving them 80% in overhead (advertisers like Shell Oil; Pioneered the Tourism category for the Weider History Group (an 11 magazine group, formerly the Primedia History Group). Produced $200,000 net in new business in year one from a zero base (at net rates 50% higher than their average net).

Recruited to build and develop new ad revenue sources for the restructured and redefined National Enquirer, Star and other American Media assets (including their internet and custom publishing divisions).Sold $500,000 net in new business into the National Enquirer and other tabloids in 18 months. Clients like Kraft, Rickett & Benckiser, Combe, American Home Products, and SC Johnson. Pioneered their custom publishing division with an immediate win of $1 million custom published "Digest" for AOL; other sales included Clorox, Kodak and MGM.Created a viral marketing campaign for AMI's digital division, by using the National Enquirer cover and allowing consumers to create their own custom Enquirer cover. Sold $200,000 in new digital ads.

Hired to resurrect a shelter magazine, oversee and manage the ad sales and marketing operation with a staff of 18 people, and P&L responsibility.Created a mutli-platform marketing program that produced $5,000,000 in new business and turned around the failing publication (through an internet, TV, print and radio promotion).Conceived the first on line lead generation/sales program. Using advertiser's products featured in the editorial spreads, directed consumers to advertisers' web sites for on-line purchases. Generated an additional $225,000 in revenue through commissions and referral fees.Produced a custom New Movers magazine with United Van Lines, generated $300,000 in new ad revenue.

Responsible for generating new ad revenue by creating ad programs, and promotions to leverage corporate sales. P&L responsibility for the promotions budget with an eye on a bottom line and a strong ROI for promotion dollars spent.Generated $15,000,000 in incremental sales through corporate sales promotions with advertisers like ATT, Budweiser, Quaker State, Lexus and many others.Created one of the first interactive programs (for $1, 000,000 in new ad revenue) for Pennzoil and Car and Driver. "The Pennzoil Fax Poll"Conceived, executed and sold the Car and Driver Pitt Crew Challenge which was sold to K Mart and Valvoline. Events were held at selected K Marts, raised $500,000 in net ad revenue, increased traffic at select K Marts' 20%, leveraged POS displays and increased sales for Valvoline.Saved over $300,000 though cost cutting and judiciously managing the promotions budget

aka Time 4 Media/Time Inc/Bonnier

Produced over 15 million dollars in new business through advertorials, and promotions for their stable of 11 magazines, including Field and Stream (produced the largest advertorial ever done -$2.5 million in net ad revenue, 90 pages). Ideas I created while at F&S accounted for 15% of their annual advertising revenue.

Education record

Education record

Bachelor Of Science