Mike Edison Email & Phone Number

a publisher's rep firm targeting nonendemic ad sales, specializing in multi-platform packages (with a key emphasis on print, internet and event sales). The company has 6 sales people serving clients like Primedia/ Source Interlink Magazines, Forbes, American Express Publishing, North American Media Group, National Geographic, The Miami Herald, and the AAA.

Recruited to build and develop new ad revenue sources for the restructured and redefined National Enquirer, Star and other American Media assets (including their internet and custom publishing divisions).Sold $500,000 net in new business into the National Enquirer and other tabloids in 18 months. Clients like Kraft, Rickett & Benckiser, Combe, American.

Hired to resurrect a shelter magazine, oversee and manage the ad sales and marketing operation with a staff of 18 people, and P&L responsibility.Created a mutli-platform marketing program that produced $5,000,000 in new business and turned around the failing publication (through an internet, TV, print and radio promotion).Conceived the first on line lead.

Responsible for generating new ad revenue by creating ad programs, and promotions to leverage corporate sales. P&L responsibility for the promotions budget with an eye on a bottom line and a strong ROI for promotion dollars spent.Generated $15,000,000 in incremental sales through corporate sales promotions with advertisers like ATT, Budweiser, Quaker.

aka Time 4 Media/Time Inc/Bonnier

Produced over 15 million dollars in new business through advertorials, and promotions for their stable of 11 magazines, including Field and Stream (produced the largest advertorial ever done -$2.5 million in net ad revenue, 90 pages). Ideas I created while at F&S accounted for 15% of their annual advertising revenue.

Education record

Education record

Bachelor Of Science