Mike Elder Email & Phone Number

Canton, Mi, Us

Canton, Mi, Us

Warren, Mi, Us

*Lead the creation, hiring, training, and direction of a new high performing data science team within Cadillac*Manage a team of high performing data scientists / developers to create prescriptive analytic tools and methods that significantly improve Cadillac’s business results *Lead short, medium, & long term projects from initial conception through to final delivery,with a focus on measuring results *Present findings to leadership in a clear and thoughtful way with a focus on actionable solutions.*Lead the creation of “The Ultimate Playbook” - a new toolset that incorporates various analytic solutions designed to enhance retail performance by delivering relevant an actionable insights directly to our field staff*Uncover areas of the business that would benefit from analytics, design solutions to fit the need, and successfully deploy to drive business results *Counsel senior leadership team and incorporate data & analytics into the decision making process

Warren, Mi, Us

• Manage a data science team to increase Cadillac performance through the use of advanced analytics • Fully understand the industry, know how to balance competing internal objectives as well as market share and profitability concerns• Get ahead of opportunities and headwinds by transitioning from reactive analysis to proactive predictive analytics• Leverage state-of-the art data science and predictive statistical methodologies to enhance quality of insights• Present findings to leadership in a clear and thoughtful way – with a focus on actionable solutions• Form strategic partnerships with GM Corporate analytics community and leverage expertise and work completed outside of Cadillac• Develop direct reports into knowledgeable experts that know how to solve problems, where to look for answers, and how to effectively present their findings to leadership • Increase cooperation and shared insights between GM Analytics community and Cadillac• Produce regular and ad hoc reports needed to run the business, where possible – transition from PowerPoint to data visualization software (i.e. Tableau, Microsoft Power BI).• Have a relentless desire to win with integrity.

Detroit, Michigan, Us

• Design, test, and implement advanced analytics methodologies that result in measurable improvements to forecast accuracy• Track and interpret global macroeconomic data and predict impact on US auto market • Create accurate segment forecasts used to determine production plans and set organizational targets • Identify industry/macroeconomic trends and make recommendations to adjust strategy accordingly • Assess market risk and opportunities to suggest specific changes to go-to-market plan • Develop & perform research & analysis that enhances the retail competitiveness of GM’s vehicle line-up, including incentive programs, pricing trends, retail promotional activity, competitive indexing & competitive bench-marking• Incorporate statistical modeling techniques to improve accuracy of internal forecasts

Detroit, Michigan, Us

• Lead a team of extremely talented analysts to uncover solutions for GM's most pressing sales issues.• Keep a finger on the pulse of GM's sales operations and industry developments. • Participate in small table meetings with sales VPs to fully understand opportunities & headwinds. • Refine incentive strategies to optimize program spend and efficiency. • Develop new incentive programs designed to maximize profitability / new vehicle sales. • Find balance between market share, profitability, and optimal inventory levels. • Manage lease strategy to ensure payment balance between sales channels. • Train and develop skills of new analysts.

Detroit, Michigan, Us

• Remain current with financial & automotive trends & competitive developments Nationwide.• Assist the National Incentive Team in the development of programs by providing in-depth analytics.• Responsible for optimizing sales & incentive effectiveness for the organization.• Recommend selling & incentive strategies designed to generate maximum sales while optimizing program spending & vehicle inventory levels.• Function as an “in-house” industry consultant providing an independent viewpoint based on measurable analytics.

Bachelor Of Arts (B.A.), Economics

Bachelor Of Arts (B.A.), Psychology