Mike Emerson Email & Phone Number

United States

West Babylon, Ny, Us

As a Senior Manager in E-Commerce Growth Marketing, I lead high-performing teams to execute data-driven strategies that enhance online performance, drive growth, and improve customer engagement. With a focus on SEO, CRO, and A/B testing, I ensure that all initiatives are aligned with broader business objectives and deliver measurable results. My leadership approach emphasizes innovation, collaboration, and continuous optimization, enabling us to consistently surpass growth targets and maximize ROI.

West Babylon, Ny, Us

Brands: dermaE (dermae.com) | Think! (gothink.com) | Replenix (replenix.com) | ClarityRX (clarityrx.com) | Dr. Zenovia (drzenovia.com)- Lead development and implementation of effective digital marketing and search engine optimization (SEO) strategies across all Topix Pharmaceutical Brands - Cross-collaboration with C-level, social media, affiliate, developer and customer service teams to fulfill brand and sales objectives

West Babylon, Ny, Us

Brands: Derma-E (dermae.com) | Think! (gothink.com)- Led the day-to-day management of all Think eCommerce and web operations- Managed operational rollout of new features, product updates, site optimizations and other digital projects- Identified and executed opportunities for improvement of UX and development of site features

Worked directly with company founders and digital marketing teams to strategize, execute, and optimize brand initiativesProvided digital marketing strategy & execution for start-up and 7-figure e-commerce healthcare and retail-based brands, including: SEO (on-page & off-page), marketing automation, customer lifetime value analysis, A/B testing, email capture and more (see below).- Helped incorporate digital marketing best practices and A&B testing tactics to drivecustomer engagement and firm profits- Leveraged all relevant paid and organic acquisition channels to all create optimal strategiesacross high-impact digital touch-points- Performed 50+ in-depth SEO audits consisting of SEO best practices, competitiveintelligence, as well as on-page and off-page optimization recommendations- Maintained continuous check on acquisition, engagement and conversion metrics,optimizing and enhancing campaigns based on current trend data.

Rexburg, Id, Us

E-commerce digital marketing and SEO strategy for retail-based medical equipment sales company- Directed projects at all stages in digital marketing life-cycle, including conceptual planning,schedule management and final implementation- Developed and executed content marketing strategy to increase brand exposure andaudience engagement across social, organic, and email marketing channels.- Leveraged marketing automation strategies like email and remarketing tactics whichimproved brand awareness, lead capture, nurturing, and increase conversion rate by over50%- Continuously A&B tested, reviewed and optimized digital strategy based industry trendsand competitive analysis to improve customer lifetime value, improve conversion rate, andexpand audience reach

Hermosa Beach, Ca, Us

Managed execution of projects within the operations team and supported various initiatives through in depth reporting/analysis focusing on Client Traffic Quality reporting and analysis of in house revenue streams including display advertising and mobile traffic acquisition.- Developed content marketing strategies and website optimization tactics across 100+premium domain names including several 7 and 8 figure revenue-generating properties- Created recurring digital marketing performance dashboards and reports, providedapplicable insights for senior executives- Oversaw social media and digital marketing strategy to increase brand exposure, audienceengagement, and user experience.- Responsible for monitoring of web site traffic growth through various SEO strategies, web site UI and advertising revenue

Certificate, Digital Marketing Strategies: Data, Automation, Ai & Analytics

Bachelors, Economics