Program Manager, Earned Media
Current•Lead TaylorMade’s content partnership with the PGA TOUR planning content strategy, multi-platform distribution and on-site execution•Manage TaylorMade’s communications with Earned Media partners for corporate, product and athlete storytelling•Collaborate with internal teams including Social, Content, GTM, Sports Marketing and R&D to create internal and external storytelling plans•Develop and manage content calendar, writing, approvals and publishing for consumer facing TaylorMadeGolf.com blog “The Clubhouse”•Create content marketing strategy and organic product integration for TaylorMade's partnership with Barstool Sports ForePlay Podcast •Brainstorm, write, edit and produce content for social media, email, TaylorMade Golf website and the Team TaylorMade app•Capture Real Time Social Media content on the PGA TOUR for TaylorMade and Athlete social media channels. Nearly 3M engagements and over 55M YouTube/TikTok views in 2024