My mom once told me that my first word was “why.” And I never looked back. In my 20 years questioning, exploring and translating consumer behaviors for major media and technology companies and agencies I have learned a few basic things that drive me: I am passionate, inquisitive and learning every day. My ultimate goal with any job is to inspire, to empower, and to discover meaningful experiences with consumers. To achieve this goal I abide by three governing tenets:1) Translate: I believe that decoding both human behaviors and values is imperative for in-the-moment understanding and sets a baseline that can serve as important predictors. 2) Contextualize: Consumer behaviors and values today are complex and ever-changing. By closely examining the Why’s and How’s behind consumer engagements, we can add levels of understanding. 3) Envision: I am a “big picture” thinker and love thinking creatively about consumer behaviors. But the true application is taking this holistic thinking and applying it into a cohesive story and narrative around consumer behaviors.