Mike Greenup

Mike Greenup Email and Phone Number

Marketing Director Avanti West Coast @ Avanti West Coast
Mike Greenup's Location
London, England, United Kingdom, United Kingdom
Mike Greenup's Contact Details

Mike Greenup personal email

n/a

Mike Greenup phone numbers

About Mike Greenup

Expert at delivering growth through marketing leadership in travel, retail and hospitality. Deep understanding how marketing excellence drives performance including: ‘market growth’ through brand portfolio strategy and advertising (tv, radio, PR, partnerships and social media), ‘demand conversion’ through all aspects of digital marketing, PPC, SEO and e-commerce, and ‘customer value’ enabled by CX, Loyalty & CRM, data and insight.Track record of leading customer focused marketing transformations at Intercontinental Hotels Group, Sainsbury’s, The Collective Co-Living, Avanti West Coast and British Airways. Experienced C-suite leader of high performing marketing, customer experience and commercial functions in both FTSE 100 and ‘scale-up’ organisations.

Mike Greenup's Current Company Details
Avanti West Coast

Avanti West Coast

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Marketing Director Avanti West Coast
Mike Greenup Work Experience Details
  • Avanti West Coast
    Marketing Director
    Avanti West Coast Mar 2022 - Present
    London, Gb
    Lead Marketing Communications, Loyalty & CRM, Performance Marketing, SEO, Brand and design, Customer insight and proposition teams.Launched Evero new fleet, award winning Feel Good Travel, Superfare and SEO/PPC campaigns and Club Avanti Loyalty scheme.
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  • The Collective
    Chief Marketing Officer
    The Collective Jan 2019 - Dec 2021
    London, England, Gb
    CMO for co-living, real estate ‘scale up’, reporting to the Founder and CEO. Led business through pandemic including: revenue recovery plans, on-site experience, e-commerce, employee engagement and crisis communications.Accountable for revenue, P&L, brand, marketing communications, PR, digital, pricing, data, insight, customer experience and in-house agency management capability.
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  • Ihg Hotels & Resorts
    Vp Marketing, Emea
    Ihg Hotels & Resorts Oct 2011 - Dec 2018
    Windsor, Berkshire, Gb
    Led the end-to-end brand transformation of the Holiday Inn and Holiday Inn Express estate across Europe. Developed and launched Voco, Hotel Indigo and Staybridge suites hotel brands.Accountable for commercial performance, marketing communications, customer experience, brand management and owner engagement for IHG’s Premium and Mainstream hotel portfolios across EMEA.
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  • Ihg Hotels & Resorts
    Vp Commercial Uk & I
    Ihg Hotels & Resorts Oct 2009 - Sep 2011
    Windsor, Berkshire, Gb
    Promoted to lead commercial sales and marketing team responsible for IHG UK hotels integrated marketing and commercial plans and delivery, hotel performance and owner/asset management relationships.
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  • Ihg Hotels & Resorts
    Brand & Commercial Director, Emea
    Ihg Hotels & Resorts Sep 2006 - Sep 2009
    Windsor, Berkshire, Gb
    Accountable for the brand performance, brand planning, marketing communications, owner relationships, guest experience design and delivery for Crowne Plaza hotels in Europe, Middle East and Africa.
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  • Sainsbury'S
    Head Of Marketing
    Sainsbury'S Feb 2002 - Aug 2006
    London, Gb
    Accountable for the marketing communications, new customer propositions, store design and formats and own brand development. Developed and launched clothing brand TU. Led marketing and design team to launch award winning ‘Try Something New Today’ campaign in all stores.
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  • British Airways
    General Management Graduate Programme
    British Airways Oct 1995 - Jan 2002
    Middlesex, Gb
    Joined on the General Management Graduate Trainee Programme; various management roles across sales, marketing and operations. Promoted to lead brand management team with accountability for UK Domestic routes, International franchisees and Marketing Planning.
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Mike Greenup Skills

Brand Management Marketing Marketing Strategy Marketing Communications Management Hotels Strategy Hospitality Tourism Digital Marketing Revenue Analysis Business Strategy Strategic Planning Brand Development Leisure Event Management E Commerce

Mike Greenup Education Details

  • University Of Leeds
    University Of Leeds
    International History & Politics
  • Caldew
    Caldew

Frequently Asked Questions about Mike Greenup

What company does Mike Greenup work for?

Mike Greenup works for Avanti West Coast

What is Mike Greenup's role at the current company?

Mike Greenup's current role is Marketing Director Avanti West Coast.

What is Mike Greenup's email address?

Mike Greenup's email address is mi****@****ihg.com

What is Mike Greenup's direct phone number?

Mike Greenup's direct phone number is +44 1895 5*****

What schools did Mike Greenup attend?

Mike Greenup attended University Of Leeds, Caldew.

What skills is Mike Greenup known for?

Mike Greenup has skills like Brand Management, Marketing, Marketing Strategy, Marketing Communications, Management, Hotels, Strategy, Hospitality, Tourism, Digital Marketing, Revenue Analysis, Business Strategy.

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