The Business Insights Analyst generates data-driven insights and lead clients' thinking in how to action/profit from those insights. Responsible for providing actionable analysis of internal and external data sources for our key national customers and be deeply involved in the sales planning process.

Managed the Retail Insight Team while providing retail insight and shopper marketing consulting services to clients

* Quality experience with major CPG companies; Purina, Gillette, Diageo, Anheuser-Busch, Delmonte* Extensive exposure to consumer product companies working with marketing and sales departments* Result oriented, providing strong analytical experience using more than one data source to weave a fact based solutions, IRI, Nielsen, Panel, Spectra, dunnhumby, EYC, POG Analytical, Shopper/Consumer Studies * Understand how to translate shopper/consumer insights into actionable tactics… Show more * Quality experience with major CPG companies; Purina, Gillette, Diageo, Anheuser-Busch, Delmonte* Extensive exposure to consumer product companies working with marketing and sales departments* Result oriented, providing strong analytical experience using more than one data source to weave a fact based solutions, IRI, Nielsen, Panel, Spectra, dunnhumby, EYC, POG Analytical, Shopper/Consumer Studies * Understand how to translate shopper/consumer insights into actionable tactics to grow the business Show less

HQ Category Management in charge of Cat Man opportunities for US Delmonte Brands across the the USSpecializing in:Assortment, Pricing, Promotion, Merchandising solutions for all teams in the US including Wal-Mart, Target, Safeway, Publix, etc.Translating Consumer Buying Behavior studies for fact based selling presentationsDevelopment of Automated tools dealing with; pet, tomato & broth categories Interfacing with all Catman teams for category management expertise dealing… Show more HQ Category Management in charge of Cat Man opportunities for US Delmonte Brands across the the USSpecializing in:Assortment, Pricing, Promotion, Merchandising solutions for all teams in the US including Wal-Mart, Target, Safeway, Publix, etc.Translating Consumer Buying Behavior studies for fact based selling presentationsDevelopment of Automated tools dealing with; pet, tomato & broth categories Interfacing with all Catman teams for category management expertise dealing with shopper/consumer insights, example: Clustering stores with high Hispanic IndexesWas successful in winning Delmonte’s Achievement Award for F-9 and went to Hawaii for the Achiever’s AwardWorking directly with Marketing and Trade Marketing to aid retailers for “best fit” marketing ideas Show less

 Quality experience with top CPG companies; Nestle/Purina, Gillette, Diageo, Anheuser-Busch, Delmonte Expert in all facets of Category Management/Fact Based Selling. Managed and trained company staff Result oriented, providing strong analytical experience using more than one data source to weave fact based solutions: IRI, Nielsen, Panel, Spectra, dunnhumby, EYC, POG Analysis and Shopper/Consumer Studies.  Managed Retail Teams across the US for all major retailers including… Show more  Quality experience with top CPG companies; Nestle/Purina, Gillette, Diageo, Anheuser-Busch, Delmonte Expert in all facets of Category Management/Fact Based Selling. Managed and trained company staff Result oriented, providing strong analytical experience using more than one data source to weave fact based solutions: IRI, Nielsen, Panel, Spectra, dunnhumby, EYC, POG Analysis and Shopper/Consumer Studies.  Managed Retail Teams across the US for all major retailers including BDM’sResponsibilities: Directly responsible for all Category Management initiatives with key customers Directed SCOP program for Safeway as well as securing partnership with Safeway Optura processRan merchandising shelf test with control and test stores to make solid fact based POG recommendations Results concluded the POG recommendations from shelf test proved a more efficient set and was implemented in all divisions and results store by store increased from 5-9% in EQ Volume and 8-15% Dollar Sales VS YAGinsights and utilizing EYC's Optura data Show less

Manage all third party syndicated data including: NPD, Gartner, IRI, Current Analysis, and IFRResponsibilities include all Consumer Research projects, maintain budget, and bring expertise into two categories, Memory Cards for Cameras, USB Flash smart Jump drivesTranslate all third party data into analysis for Sales and Marketing, specializing in:Producing Senior Management Scorecard for Advisory Board Senior Management included Worldwide Market Trends, Domestic Trends, and… Show more Manage all third party syndicated data including: NPD, Gartner, IRI, Current Analysis, and IFRResponsibilities include all Consumer Research projects, maintain budget, and bring expertise into two categories, Memory Cards for Cameras, USB Flash smart Jump drivesTranslate all third party data into analysis for Sales and Marketing, specializing in:Producing Senior Management Scorecard for Advisory Board Senior Management included Worldwide Market Trends, Domestic Trends, and Competitive Trends Show less

Hiring and training category management team, maintaining departmental budget, developing sales force in category management and business analysis techniques Analyzing market information in support of customer marketing, customer development, and competitive analysis for spirits category using IRI, Spectra, and internal dataBusiness Development strategy for 27 Brands representing over $650 million dollars in annual retail salesBrought in at Sr. Manager Level, promoted to Director using… Show more Hiring and training category management team, maintaining departmental budget, developing sales force in category management and business analysis techniques Analyzing market information in support of customer marketing, customer development, and competitive analysis for spirits category using IRI, Spectra, and internal dataBusiness Development strategy for 27 Brands representing over $650 million dollars in annual retail salesBrought in at Sr. Manager Level, promoted to Director using past experience for Channel Strategies working with all teams. Show less

Global Director Category ManagementGillette Oral-B – First position US Domestic, promoted to InternationalBuilt Category Management department from scratch, including hiring for the Catman teams, managing the catman budget, procuring all needed technology, tools and softwareMain responsibilities; to implement proven Category Management techniques throughout all US retail teams the US represents 20% of Gillette’s Oral-care business Promoted to Global Director, this position… Show more Global Director Category ManagementGillette Oral-B – First position US Domestic, promoted to InternationalBuilt Category Management department from scratch, including hiring for the Catman teams, managing the catman budget, procuring all needed technology, tools and softwareMain responsibilities; to implement proven Category Management techniques throughout all US retail teams the US represents 20% of Gillette’s Oral-care business Promoted to Global Director, this position represented the remaining 80% including Braun, Frankfurt, GermanyWorked directly with Gillette’s Market Research to develop shopper insights built an Assortment Model and personally presented to Walmart, Target, all major grocery retailers with 100% acceptance and is a program they are still using today Show less

Supported the Sales team with Fact Based Insights derived from IRI/Nielsen syndicated data, Nielsen Panel data, Spectra insights, custom studies. Using my skills as an Account Executive I created new item presentations, business reviews, ad-hoc analysis such as SKU RAT's, Pricing, Promotion for the sales team. I managed a group of BDM's who supported the team in 11 States on the Western part of the US. Understanding the shopper translated into selling opportunities in every facet of business.

Responsibilities: BDM supplying trade marketing support for Ralston Purina’s Western accounts Directly participated in all account promotion planning and merchandising with business analysis done on fact based analysis Also responsible for implementing Category Management, coordinating the supplier/distributor process of managing categories as strategic business units One of the first Category Managers to implement Category Management

Nestle/Purina - I did work for them 10 years and was their #1 sales leader in the country before I was promoted to Northern California as a Key Account Manager. It was calling on Safeway HQ when Brian Harris started the SCOP Category Management program with Safeway. You could say I was on the ground floor when Category Management started. I was promoted four times. Gillette Oral-B/Braun - I wasn't looking for a job when I was recruited to build Gillette's Catman team from ground… Show more Nestle/Purina - I did work for them 10 years and was their #1 sales leader in the country before I was promoted to Northern California as a Key Account Manager. It was calling on Safeway HQ when Brian Harris started the SCOP Category Management program with Safeway. You could say I was on the ground floor when Category Management started. I was promoted four times. Gillette Oral-B/Braun - I wasn't looking for a job when I was recruited to build Gillette's Catman team from ground zero. Gillette/Oral-B sells 20% of their products in the US and I was promoted to International Director for remaining 80% of the business outside the US. I was able to live in Northern California and fly to the Gillette offices in London, Frankfurt, Hong Kong, etc. Oral-B's World Headquarters was out of Northern California. It was only when all the Gillette companies, including Oral-B, Duracell and Papermate were to relocate to Boston did I take the role at Diageo. I was just married and my wife's career was on the same level as mine. Show less

First sales position calling on retail stores doing the following:* Checking distribution* Merchandising* Selling Promotions, full ends, side stacks* Cutting in and selling new items* Implementing marketing programs* Checking pricing* Reporting back competitive informationAll sales reps were graded on incremental sales across the US and I was ranked number one each month for a year and a half until promoted to Northern California.