Mike Haake

Mike Haake Email and Phone Number

Vice President of Business Development (YEA Networks) @ Infinite Digital
Dallas, TX, US
Mike Haake's Location
Dallas, Texas, United States, United States
About Mike Haake

I have over a decade of experience working in the advertising agency industry. Throughout my career I have worked with thousands of clients and brands of all sizes. I currently am Vice President Of Business Development at Infinite Digital (a white-labeled digital advertising agency) and PREMIER (our public-facing advertising agency).My main role is to work on new business development on behalf of our agency and parent company, High 5 Media. I work directly with our programmatic media clients, Yea Network's partner agencies (Infinite Digital/PREMIER) and large radio media conglomerates. I oversee all product and service offerings at the agency. I'm responsible for ensuring product/market fit, new product creation and quality. We work with over 2,500 businesses and handle their SEO, SEM, Programmatic Media Buying, OTT, Audio, Video, Display, Email and Social Media marketing. My areas of expertise include marketing, new business acquisition, digital advertising consultation, lead generation, digital strategy, SEO, SEM, content marketing, project management, branding, social media and analytics.I've worked with brands of all sizes and have overseen multi-million dollar budgets for clients across paid search, display, programmatic and social. I have been in leadership positions for the majority of my career. My experience in content writing, account service, social media, SEO, email marketing, SEM, B2B marketing and lead generation allows me to support my team members with a variety of knowledge across a wide range of industry verticals.

Mike Haake's Current Company Details
Infinite Digital

Infinite Digital

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Vice President of Business Development (YEA Networks)
Dallas, TX, US
Employees:
65
Mike Haake Work Experience Details
  • Infinite Digital
    Vice President Of Business Development (Yea Networks)
    Infinite Digital
    Dallas, Tx, Us
  • Infinite Digital
    Vice President Of Business Development
    Infinite Digital Sep 2023 - Present
    Dallas, Texas, United States
    As the Vice President Of Business Development, I am responsible for new business and product development. I have over a decade of digital marketing management experience and have an expert-level background in digital media.
  • Infinite Digital
    Director Of Business Development
    Infinite Digital Nov 2021 - Sep 2023
    Dallas, Texas, United States
    As the Director Of Business Development, I am responsible for several areas of our agency. I manage the relationships with our white-labeled resellers. I create new product offerings on behalf of our agency prior to releasing them to our Media team. I network and grow relationships for both our white-label and public facing clients.
  • Infinite Digital
    Director Of Product Development
    Infinite Digital Sep 2019 - Nov 2021
    Dallas, Texas, United States
    As the Director of Product Development, I'm responsible for overseeing all current and future product offerings for our agency. The products I oversee are primarily a mix of proprietary, digital marketing tactics across Programmatic, Data, SEO, Social and SEM. I'm part of our agency's senior leadership group and I work between our Sales and Digital Fulfillment teams. We currently operate in 90 US markets and have about 1,500 active clients in our portfolio. I stay on the cutting-edge of all… Show more As the Director of Product Development, I'm responsible for overseeing all current and future product offerings for our agency. The products I oversee are primarily a mix of proprietary, digital marketing tactics across Programmatic, Data, SEO, Social and SEM. I'm part of our agency's senior leadership group and I work between our Sales and Digital Fulfillment teams. We currently operate in 90 US markets and have about 1,500 active clients in our portfolio. I stay on the cutting-edge of all things digital. I report directly to our agency owners and investors. Show less
  • Premier
    Director Of Digital
    Premier Apr 2021 - Present
    As the Director of Digital at Premier, I oversee our agency's digital marketing department. We help grow our clients' brand awareness and business objectives through a wide range of digital services including Paid Search, SEO, OTT, Video/Display and Audio.
  • The Infinite Agency
    Digital Strategy Director
    The Infinite Agency Apr 2019 - Jan 2020
    Dallas, Texas
    As the Digital Strategy Director at The Infinite Agency, I managed the agency’s digital department. I'm responsible for leading all agency SEO, SEM and traditional media projects. I manage multi-million dollar budgets for clients across paid search, display, programmatic, native and social. I worked across the agency's Strategy, Social, Sales, Web Development and Account Service departments.Prior to moving over to our sister agency, Infinite Digital, as the Director at the… Show more As the Digital Strategy Director at The Infinite Agency, I managed the agency’s digital department. I'm responsible for leading all agency SEO, SEM and traditional media projects. I manage multi-million dollar budgets for clients across paid search, display, programmatic, native and social. I worked across the agency's Strategy, Social, Sales, Web Development and Account Service departments.Prior to moving over to our sister agency, Infinite Digital, as the Director at the Infinite Agency, I was part of the agency's leadership team. I also played an active role in new business acquisition. Show less
  • Agency Entourage
    Director Of Digital Strategy
    Agency Entourage Dec 2017 - May 2019
    Dallas/Fort Worth Area
    As the Director of Digital Strategy at Agency Entourage, I oversee digital strategies on behalf of the agency’s portfolio of clients. I directly manage our agency's Account Service and Web Development teams. I supervise a multi-million dollar paid media budget. I specialize in SEO, Paid Media, Social Media, Content Marketing, Project Management and Strategy.I am an active member of the agency’s new business team. I meet with potential new clients, write proposals and onboard them to the… Show more As the Director of Digital Strategy at Agency Entourage, I oversee digital strategies on behalf of the agency’s portfolio of clients. I directly manage our agency's Account Service and Web Development teams. I supervise a multi-million dollar paid media budget. I specialize in SEO, Paid Media, Social Media, Content Marketing, Project Management and Strategy.I am an active member of the agency’s new business team. I meet with potential new clients, write proposals and onboard them to the agency. As a senior member of the agency, I also mentor team members across all of the agency's departments. I audit and benchmark clients' digital strategies to ensure that KPIs are met. My background in Lead Generation, Account Service, Management, Content Creation and Creative allows me to be comfortable communicating with and presenting in-person with clients. Show less
  • Agency Entourage
    Content Strategist
    Agency Entourage Sep 2015 - Dec 2017
    Dallas, Tx
    As the Content Strategist at Agency Entourage, I oversee all content marketing. I'm heavily involved in our agency's paid media and digital marketing initiatives.I work across all of our clients and meet regularly with our team of writers to ensure we are leveraging our content and digital marketing capabilities to the fullest. I specialize in account service, project management, SEO, channel optimization, brand consistency, segmentation and localization, analytics and other meaningful… Show more As the Content Strategist at Agency Entourage, I oversee all content marketing. I'm heavily involved in our agency's paid media and digital marketing initiatives.I work across all of our clients and meet regularly with our team of writers to ensure we are leveraging our content and digital marketing capabilities to the fullest. I specialize in account service, project management, SEO, channel optimization, brand consistency, segmentation and localization, analytics and other meaningful areas of measurement.I meet individually with each member of our agency's account service team weekly to discuss new content ideas, initiatives and capabilities. I also stay up-to-date on the latest digital marketing news for our business.I'm actively involved in our agency's new business process and am a mentor to our agency's Interactive Producers. Show less
  • Agency Entourage
    Senior Interactive Producer
    Agency Entourage May 2014 - Sep 2015
    Dallas, Tx
    As a Senior Interactive Producer, I'm responsible for executing and managing multiple clients' digital marketing efforts. I meet with Interactive Producers to concept and create successful digital and social media campaigns. I strategically implement lead-generation tactics into each of my clients' strategies. Some of the industries I've done campaigns in include: healthcare, finance, retail, non-profit, start-up, technology, automotive, national and local. As a digital… Show more As a Senior Interactive Producer, I'm responsible for executing and managing multiple clients' digital marketing efforts. I meet with Interactive Producers to concept and create successful digital and social media campaigns. I strategically implement lead-generation tactics into each of my clients' strategies. Some of the industries I've done campaigns in include: healthcare, finance, retail, non-profit, start-up, technology, automotive, national and local. As a digital strategist, I use Power Editor, Ad Manager and Google Keyword Planner to research and target high-quality audiences on Facebook and Google Search. This brings my clients low CPCs and well over 500% return on investment. I'm an effective SEO-copywriter. I bring clients significant organic search results through blogging and keyword research. I have a lot of experience working with Wordpress and project managing website design and development. I've used several different email marketing platforms to send millions of emails to clients' customers.I meet with clients regularly. I use the following programs regularly: Wordpress, Facebook, Twitter, HootSuite, Campaign Monitor, Google Analytics, Google Keyword Planner, Yoast, InDesign, Power Editor, Facebook Ad Manager, Photoshop, Youtube, Microsoft Office, Instagram, Mac OS, BaseCamp, Google Drive, Garageband, iMovie and several Wordpress plugins. I have previous experience using the following: HemaTerra, HemaConnect, SiteSheppard, Indiegogo, MRI+ and the GoPro Hero 3. As a senior level member of Agency Entourage, I attempt to create a vibrant agency culture and positive work environment. I work closely with our web developers, designers and video specialists to ensure our process is consistent and on the same page. I bring my best self to the office everyday and am composed under pressure. Clients: 7-Eleven, Carter BloodCare, CareNow, SmileWorkshop, Christian Brothers Automotive, CW-33, The Retail Connection, Stearns Lending and many more. Show less
  • Agency Entourage
    Interactive Producer, Editor
    Agency Entourage Jan 2013 - May 2014
    Dallas, Texas
    I "own" Content Marketing, Copywriting, Editing and Blog Writing at Agency Entourage. My role as an Interactive Producer requires me to manage my clients' social media platforms, write copy for anything from websites to direct mailers, dissect and report analytical information and most of all think of unique and creative ways to bring my clients' real world success through the digital landscape. I use the following platforms almost everyday at Agency Entourage: Facebook, Twitter… Show more I "own" Content Marketing, Copywriting, Editing and Blog Writing at Agency Entourage. My role as an Interactive Producer requires me to manage my clients' social media platforms, write copy for anything from websites to direct mailers, dissect and report analytical information and most of all think of unique and creative ways to bring my clients' real world success through the digital landscape. I use the following platforms almost everyday at Agency Entourage: Facebook, Twitter, Wordpress, Site Sheppard, Yoast, HemaConnect, HemaTerra, Sprout Social, Google Analytics, Google AdWords, Campaign Monitor, Basecamp, Adobe InDesign, Instagram, TweetDeck, HootSuite, Youtube, Microsoft Office and Mac OS. I write SEO copy for most of my clients. Before writing SEO copy I do keyword research using Google AdWords. I provide my clients with real organic search results through blogging and creating SEO-friendly web content. I do more than just write copy and analyze data at Agency Entourage. I meet my clients face-to-face monthly to discuss what I'm doing for them and what is/isn't working. If my clients ever have a question or concern I always encourage them to get on the phone with me. Everything I do for my clients has a strategic reason behind it. Show less
  • At&T Advertising Solutions
    Student Intern
    At&T Advertising Solutions May 2011 - Aug 2011
    Atlanta, Ga
    500 students around the country applied for this position. I was one of the 18 selected. In order to get this job I had to have a 3.5 GPA or higher and possess the leadership skills necessary to work for them in the future. I did everything from designing a fully functional website, shadowing graphic artists, writing successful sales stories and crunching boat-loads of numbers in Excel. Working here showed me just how much effort goes into an advertising sales force. Advertising… Show more 500 students around the country applied for this position. I was one of the 18 selected. In order to get this job I had to have a 3.5 GPA or higher and possess the leadership skills necessary to work for them in the future. I did everything from designing a fully functional website, shadowing graphic artists, writing successful sales stories and crunching boat-loads of numbers in Excel. Working here showed me just how much effort goes into an advertising sales force. Advertising Solutions is responsible for the AT&T Real Yellow Pages and YP.com. Show less
  • Magestic Comercial Landscaping
    Crew Member
    Magestic Comercial Landscaping May 2009 - Aug 2010
    Keller, Tx
    I worked commercial landscaping under the hot Texas sun for two summer vacations during college. It was one of the most physically taxing things I have ever done and it taught me about the value of a dollar. It motivated me to strive for success in both the classroom and office.
  • The Keller Pointe
    Summer Camp Counselor
    The Keller Pointe May 2008 - Aug 2008
    Keller, Tx
    I was a camp counselor for kids ages 5-12.
  • The Keller Pointe
    Customer Service Representative
    The Keller Pointe Apr 2006 - May 2008
    Keller, Tx
    I worked as a customer service representative at a fitness center. I was responsible for signing customers up for different types of classes, helping with customer needs around the fitness center and selling gym memberships.
  • Keller Hockey
    Player
    Keller Hockey 2004 - 2008
    I played for my high school's varsity ice hockey team for 4 years and was a captain my junior and senior years. I had the opportunity to keep playing after high school, but I chose to go to college.

Mike Haake Education Details

Frequently Asked Questions about Mike Haake

What company does Mike Haake work for?

Mike Haake works for Infinite Digital

What is Mike Haake's role at the current company?

Mike Haake's current role is Vice President of Business Development (YEA Networks).

What schools did Mike Haake attend?

Mike Haake attended University Of North Texas, Texas Tech University, Keller Highschool.

Who are Mike Haake's colleagues?

Mike Haake's colleagues are Alexia Alford, Pm Team, Josue Hernandez, Jack Fraser, Ashley Ricks, Javier Santiago-Algarín, Chase C..

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