Mike Hazelrig

Mike Hazelrig Email and Phone Number

Marketing and Management Professional @ Innovation Bakers
Mike Hazelrig's Location
Irvine, California, United States, United States
About Mike Hazelrig

Experienced Marketer and General Manager with a demonstrated history of building brands and leading teams in both the consumer goods and military/defense Industry. Skilled in Brand Management, Omni-Channel Marketing, eCommerce, and General Management. Strong marketing professional with a Master of Business Administration (MBA) focused in Marketing/Marketing Management from the Kellogg School of Management. Unique military background as a former Naval Officer and F/A-18 Hornet Pilot.

Mike Hazelrig's Current Company Details
Innovation Bakers

Innovation Bakers

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Marketing and Management Professional
Mike Hazelrig Work Experience Details
  • Innovation Bakers
    General Manager
    Innovation Bakers Sep 2022 - Present
    Fullerton, California, Us
  • King'S Hawaiian
    Director Omnichanel Marketing
    King'S Hawaiian Aug 2020 - Sep 2022
    Torrance, California, Us
  • Ferrara
    Sr. Brand Manager, Seasonal Cookies
    Ferrara Sep 2019 - Aug 2020
    Chicago, Illinois, Us
    Selected to stand up and lead new seasonal cookies business team to drive incremental growth of classic Keebler and Mother's Cookies Brands through new use occasions.
  • Ferrara
    Iconics Brand Manager
    Ferrara Sep 2018 - Sep 2019
    Chicago, Illinois, Us
    Responsible for the day to day business ownership of 18 beloved candy brands including classics like Lemonhead, Spree, Gobstoppers, Atomic Fireball, Boston Baked Beans, Pixy Stix, Jujyfruits and many more!
  • Ferrara
    Channel Marketing Manager
    Ferrara Nov 2015 - Oct 2018
    Chicago, Illinois, Us
    Led strategic and tactical marketing execution for key retail channels including Walmart, eCommerce, Club and Specialty
  • The Kraft Heinz Company
    Senior Associate Brand Manager - Jell-O Brand
    The Kraft Heinz Company Feb 2015 - Aug 2015
    Chicago, Il, Us
    Managed core business operations for iconic JELL-O Dry Packaged Desserts portfolio, commercializing new product initiatives, leading merchandising and promotional programs, and analyzing, forecasting and advising category director on weekly sales performance and drivers • Led consumer research study yielding actionable insights to improve product offering• Developed and implemented strategy for Mold Kit portfolio to increase overall margins by 15% by negotiating favorable contract terms with key licensing partners and revising pricing and product offerings• Led cross-functional team in development and commercialization of $23M merchandising program tailored to meet individual retailer needs while reducing excess material write-offs by more than 50% • Designed and launched $2M nationwide FSI and DFSI campaigns anticipated to drive awareness and trial for new products and base brand quality improvements
  • Kraft Foods
    Senior Associate Brand Manager - Cool Whip Brand
    Kraft Foods Jul 2014 - Feb 2015
    Chicago, Us
    Responsible for day-to-day operations of COOL WHIP portfolio, commercializing new product initiatives, managing A&C budget, developing social media communications, and analyzing, forecasting and advising category director on weekly sales performance and drivers• Coordinated with creative agency to develop and launch a digital marketing campaign involving total website redesign and digital media campaign, increasing consumer engagement +150% during peak Q4 season • Led cross-functional team in new product development of clean ingredient sub-line, anticipated to reduce penetration declines by 10% and effectively defend category share from new competitor products• Led consumer insights research to identify key renovation opportunities resulting in the development of new product offering intended to drive incremental growth in a declining whipped topping category
  • Kraft Foods
    Summer Associate Brand Manager
    Kraft Foods Jun 2013 - Aug 2013
    Chicago, Us
    Associate Brand Manager Summer Intern for JELL-O, Dry Packaged Desserts • Conducted competitive analysis and defense strategy resulting in $18M growth opportunity for Kraft • Developed multi-cultural marketing strategy for $230M brand • Analyzed and reported weekly sales performance for a top 25 Kraft brand to the category director
  • General Atomics Aeronautical Systems
    Specialty Engineering Technical Advisor, Mq-9 Reaper Flight Operations
    General Atomics Aeronautical Systems Jan 2012 - Jun 2012
    Poway, Ca, Us
    - Collaborated with customers and engineers to successfully develop and integrate new Unmanned Aerial Systems technologies- Created and edited flight manuals for current and future Unmanned Aerial Systems
  • Us Navy
    Naval Officer & Aviator
    Us Navy Aug 2000 - Oct 2011
    Washington, Dc, Us
    Division LeadAir to Air Program ManagerOut Of Control Flight Program ManagerStrike Group Tomahawk Weapons System Program ManagerSafety Program ManagerMaintenance Division Officer Assistant Operations OfficerLegal OfficerBattle Watch Captain Qualified
  • Comcarstrkgru Seven
    Tlam Strike Officer - Admiral Staff
    Comcarstrkgru Seven Feb 2010 - Sep 2011
    Program Manager, Tomahawk Missile Weapons System for the Carrier Strike Group • Directed Tomahawk Missile training and tactical execution for 160 Sailors on 20 US Naval Warships directly contributing to Carrier Strike Group readiness • Qualified Battle Watch Captain, responsible for advising executive level decision makers on the tactical employment of multi-billion dollar assets• Highly experienced with GCCS-M, SSDS, LINK-16, TLAM MDS, JDOCS and other C4I Platforms
  • Vmat-101 Mcas Miramar
    Instructor Pilot
    Vmat-101 Mcas Miramar Mar 2007 - Feb 2010
    Program Manager, Air-to-Air Combat Training Syllabus- Led $1.6B F/A-18 training program consisting of 40 fighter aircraft and 600 personnel - Managed daily operations of 30 junior aircrew in the most complex phase of F/A-18 training- Evaluated 20 seasoned combat pilots in qualifications as F/A-18 air combat tactics instructors- Project Manager for squadron’s first missile shoot in five years, overseeing $360M+ in assets with participants from U.S. Marine Corps, U.S. Navy, and British Royal Air ForceMaintenance Division Manager- Successfully led 56 enlisted Marines and Sailors in the maintenance of $720M+ in aircraft and associated systems resulting in a 60% increase in work center productivityProgram Manager, Squadron Safety Qualifications and Training-Tracked and managed recurring qualifications for over 200 aircrew resulting in zero discrepancies during comprehensive squadron safety inspection- Trained over 300 aircrew in emergency procedures and safety training annually- Graduate of Naval Crew Resource Management School
  • Strike Fighter Squadron Nine Four (Vfa-94)
    Junior Officer
    Strike Fighter Squadron Nine Four (Vfa-94) Dec 2003 - Mar 2007
    Held numerous leadership positions across all facets of squadron operations.Assistant Operations OfficerLine Division OfficerSchedules OfficerLegal OfficerAdministrative Officer

Mike Hazelrig Skills

Leadership Program Management Management Team Leadership Defense Strategic Planning Six Sigma Strategy Weapons Cross Functional Team Leadership Navy Training Military Operations Marketing Operational Planning Military Brand Management Tactics Competitive Analysis Technical Writing Instructor Led Training General Management Marketing Strategy Lean Operations Product Marketing Pilot Aviation Dod Military Training Military Aviation Military Experience Marketing Communications Project Management P&l Management Aircraft National Security Combat Aerospace Flight Safety Operations Management Marketing Management Organizational Leadership Strategic Leadership Consumer Package Goods Managerial Experience Readiness Personnel Supervision Piloting Command Government

Mike Hazelrig Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    General
  • University Of Virginia
    University Of Virginia
    Psychology

Frequently Asked Questions about Mike Hazelrig

What company does Mike Hazelrig work for?

Mike Hazelrig works for Innovation Bakers

What is Mike Hazelrig's role at the current company?

Mike Hazelrig's current role is Marketing and Management Professional.

What is Mike Hazelrig's email address?

Mike Hazelrig's email address is mi****@****ods.com

What is Mike Hazelrig's direct phone number?

Mike Hazelrig's direct phone number is +155930*****

What schools did Mike Hazelrig attend?

Mike Hazelrig attended Northwestern University - Kellogg School Of Management, University Of Virginia.

What are some of Mike Hazelrig's interests?

Mike Hazelrig has interest in Kids, Children, Cooking, Electronics, Home Improvement, Education, Gourmet Cooking, Science And Technology, Arts And Culture, Home Decoration.

What skills is Mike Hazelrig known for?

Mike Hazelrig has skills like Leadership, Program Management, Management, Team Leadership, Defense, Strategic Planning, Six Sigma, Strategy, Weapons, Cross Functional Team Leadership, Navy, Training.

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