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Seasoned technology executive with over 30 years of experience in cloud and telecom. This includes a variety of roles such as R&D, solutions architecture, product marketing, business development, product management, and BU leadership. Proven track record for identifying new market opportunities, defining competitive products, and driving revenue growth and market share. Comfortable leading small, focused teams or managing large, globally distributed organizations.A self-motivated and results-driven leader who thrives in fast paced environments where critical thinking, problem solving and flexibility are important. Primarily focused on technology domains including multi-cloud/edge compute, network and service orchestration, mobile communications (4G & 5G), IP networking, service assurance/analytics, and telco APIs. Specific areas of focus include corporate strategy and business development, market segmentation, competitive analysis, pricing strategy, product lifecycle management (including Scaled Agile (SAFe), DevOps and CI/CD methodologies), roadmap development and prioritization, new product introduction, professional services, and customer support.
Singtel Digital Infraco
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Vice President Enterprise PlatformsSingtel Digital Infraco Apr 2024 - PresentResponsible for driving the overall vision and market growth for Singtel Digital InfraCo's industry leading Paragon platform. This includes managing roadmap, business and marketing plans, strategic alliances/partnerships, and go-to-market strategies. Paragon in an industry leading, all-in-one platform for 5G network, edge computing and services orchestration that will help global Telco's and Enterprises navigate their Industry 4.0 digital transformation initiatives by seamlessly integrating networking, compute, and cloud solutions along with a broad application and API ecosystem, to deliver advanced use cases.
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General Manager Business Solutions Product UnitAdtran Jun 2023 - May 2024Huntsville, Al, UsUpon completion of the merger with Adtran, I have now transitioned to running the Business Solutions Product Unit - focusing on enterprise and service provider networking and edge compute solutions. -
Svp & General Manager - Edge CloudAdva Jul 2021 - Jun 2023Norcross, Georgia, UsAs the Senior Vice President and GM, I am responsible for the overall P&L of the ADVA Edge Cloud (AEC) business unit. The AEC business unit is a self-contained organization within ADVA that includes R&D, solutions architecture, product management, business development, pre-sales engineering, and sales operations functions. AEC has resources across the globe, including Europe, the UK, the Middle East, Asia (India, China, Singapore), and the Americas.The AEC portfolio includes industry leading solutions for packet edge and aggregation, edge computing, and mobile edge solutions. The packet edge portfolio (#2 global market share) includes Carrier Ethernet edge, programmable multi-layer IP edge devices, metro aggregation and edge computing devices. The edge computing portfolio provides an open platform for service providers to offer virtualized and containerized workloads to enterprises and industry vertical applications. The mobile edge portfolio provides hardware and software to support disaggregated RAN, O-RAN and Private/Enterprise 5G use cases. -
Vice President Plm, Adva Edge CloudAdva Jan 2016 - Jul 2021Norcross, Georgia, UsJoined ADVA Optical Networking in January 2016 as part of ADVA’s acquisition of Overture Networks. Served as Vice President of Product Line Management for ADVA’s Edge Cloud business unit. In this role, I was responsible for defining ADVA’s NFV strategy and solution architecture through direct engagement with customers, partners and industry analysts. This includes evaluating the changing technology landscape, driving our open source engagement strategy, conducting competitive analysis, managing the product roadmap and associated product lifecycle, managing the partner ecosystem, developing competitive pricing strategies and enabling field teams.In addition to managing the product strategy, I was also responsible for the ADVA Edge Cloud Professional Services and Customer Support teams. The specific focus included monetizing our NFV technology leadership through professional services engagements as we help our customers develop their go-to-market strategy, define their market launch requirements and implement their initial solution offerings. In the 3 years I owned this part of the business, we developed 10 distinct service offerings along with associated training classes and built a meaningful services revenue stream to compliment our software license revenue. -
Sr. Director Of Technical Product MarketingOverture Networks Jan 2015 - Jan 2016Morrisville, Nc, UsOverture was acquired by ADVA in January 2016.Joined Overture Networks as the Sr. Director of Product Marketing and drove technical product marketing activities for Overture's for new NFV solution. Key responsibilities include:• Market analysis of the NFV space by working with industry analysts such as Current Analysis, Heavy Reading, Analysis Mason, CIMI Corp and others• Creating the first 3-year strategic plan for NFV within Overture• Developing competitive analysis benchmark of Ensemble components against key industry players such as ALU, Ericsson, Amdocs, Ciena (Cyan), HPE, Cisco, Nuage, and others• Re-evaluate NFV portfolio strategy to diversify our solution beyond just orchestration • Developed marketing collateral to reflect new market positioning -
Director Product StrategyOracle - (Acquired Tekelec In 2013) Jun 2013 - Jan 2015Austin, Texas, UsAfter the acquisition of Tekelec by Oracle, I transitioned to lead the effort for defining product integration strategies between Tekelec’s broadband mobile portfolio and other Oracle Communications applications - specifically with their analytics solutions, OSS/BSS applications as well as their recent acquisition of Acme Packet IP signaling products. Specific responsibilities included:• Defining the integrated solutions including development of marketing collateral, unified plans of record, competitive positioning and customer value propositions• Helping define new strategies leveraging NFV and SDN capabilities including the development of white papers, speaking engagements at industry conferences, media/analyst relations, and helping drive various Rfx activities with key customersAfterward, I moved over to lead the telco analytics product management team with a key focus on bolstering Oracle's telco analytics capabilities by defining a long-term product strategy and roadmap to improve product competitiveness and customer alignment. During this time, we developed a new "big data" solution architecture leveraging various enabling technologies from the broader Oracle portfolio as well as other 3rd party components. -
Director Of Product ManagementTekelec Jun 2008 - Jun 2013Morrisville, Nc, UsOracle acquired Tekelec in June 2013.Joined Tekelec as the Director of Product Management, responsible for Tekelec's performance monitoring and service assurance line of business. Within 3 years of taking over the product line, I transformed the business from a smaller niche player to the number 2 player in overall market share by 2011. As the defacto product line GM, my responsibilities and achievements included:• Full P&L accountability • Aggressive roadmap to improv product competitiveness and customer satisfaction • Drove cost improvement measures to address lagging gross margin performance• Developed rolling 3-year strategic plan including market analysis, technology evolution, competitive positioning, and product development strategies to capture greater market share • Evolved pricing methodology to emphasize software/value-added features rather than previous hardware-centric pricing strategy• Lead product marketing team as well as coordination activities with the corporate marketing function• Conducted regular strategic technology and product workshops with key customers • Established a customer “users forum” to gather regular and systematic feedback from the user community• Spoke at various industry conference events, supported analyst engagementsAt the end of 2011, Tekelec was sold to private equity (Siris Capital), at which time, my role changed and I was asked to lead a Strategic Marketing and Business Development function, which was primarily responsible for identifying new market adjacencies and new product strategies to expand our the addressable market for our next generation Broadband Network Solutions portfolio. In this role, I coordinated directly with Siris Capital executives to build the market positioning that ultimately resulted in Tekelec being acquired by Oracle. -
Sr. Manager - Product Line ManagementTektronix Jun 2004 - Jun 2008Beaverton, Or, UsThe Tektronix Network Management division of the Tektronix Communications business unit provides products and services to Legacy Fixed, Mobile and Next-Generation network operators in order to manage and troubleshoot their network and service performance.Served as the Product Management lead for Tektronix' Service Assurance applications. Responsible for the overall business strategy for the product, management of the P&L of the business, management of product roadmap and product evolution, and overall customer satisfaction and growth of the business. Specific achievements include:- Direct P&L ownership of a $40M line of business (product, service and support)- Evolved pricing strategy for the entire product line to drive more value into the software applications as well as establish an ongoing revenue annuity based on network and usage growth- Meeting annual order and revenue targets for the product line- Supporting the Network Management division gross margin targets- Meeting annual controllable expense targets- Providing sound business driven decision making on product investments, achieving ROI and OCMBE targets- Identified short-term and long-term product roadmap initiatives; driven by thorough competitive analysis, customer feedback and general awareness of technology evolution- Responsible for global customer base with large, Tier-1 customers in every region -
Sr. ConsultantIncode Wireless May 2003 - Jun 2004Alpharetta, Ga, UsInCode was a boutique consulting firm focused solely on the wireless communications industry. InCode’s services spanned the wireless technology value chain including RF and network engineering optimization; tactical business and technology strategy; enterprise wireless solutions and systems integration services.Supported three major consulting projects, including:- Senior Product Management consultant for Nextel Communications (Reston, VA). Responsible for Nextel’s new voice encryption product introduction, which was targeted for US Government, Homeland Security and Public Service applications. Managed cross-functional core team representing every major stakeholder team within Nextel and guided program through Nextel’s internal “program gate process”. Contributed to the development of the overall business case, P&L and ROI analysis that was presented to Nextel’s executive management team. Also developed feature requirements documentation for end-to-end solution.-Senior Network Architect consultant for Western Wireless (Seattle, WA). Responsible for defining requirements for network and service management best practices for Western Wireless' network operations team as part of their CDMA 1XRTT rollout. Defined necessary KPIs required to manage Western Wireless' RF, Switching and Core Data Network subsystems, along with how those KPIs would be calculated and presented to the network operations team. Also developed use cases to aid in troubleshooting training for Western Wireless' network operations team.- Supported IBM as a GPRS subject matter expert in their response to Cingular Wireless' RFP relating to Service Quality Management systems. Guided IBM in their proposal of the necessary KPIs required to manage GPRS networks as well as the type of data required to support the SQM solution. -
System Test ManagerCyneta Networks Oct 2001 - May 2003Cyneta developed a solution that would provide mobile data subscribers with faster downloads and improved session stability across GPRS and UMTS networks. The platform also provided critical network intelligence that became the foundation for a comprehensive service assurance and network management solution.Served as a key contributor of the product evolution team, helping to define product strategy for Cyneta’s Network Intelligence product. - Evaluated direction of 3GPP standardization efforts as well as conducted competitive analysis to identify critical product feature and differentiation requirements. - Intelligent Flow Management - TCP flow optimization over highly variable transport networks. - Verified effectiveness of optimization algorithm to provide performance gains over a variety of variables including client and server configurations, applications, transport protocols and “events” (packet loss, reordering, fragmentation, etc.). - Managed team of 7 engineers responsible for hardware and software integration and systems testing.
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Sr. ArchitectData Exchange, Inc. Oct 1998 - Oct 2001Co-founded telecom startup with former Nortel executives and senior technologists. Developed a next generation Services Platform that delivered numerous end-user features including Unified Messaging, Caller Services (Follow-me & Callback), and Voice Portal/Information Services. As a founder, I served in many roles within the company, most notably as Business Development and Partner Management as well as Managing the R&D function. Within these functions, I supported core business development activities, including providing technical and product coverage in VC and Angel investor meetings. Helped raise over $3 million in angel investment for the company and also drove nearly $1 million in outsourced software development business. I also managed a team of 15 in the development of Data Exchange's Enhanced Services Platform with direct contribution in the areas of product architecture as well as marketing and product requirements definition.
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Senior System EngineerMotorola Oct 1995 - Oct 1998Chicago, Illinois, UsSenior Technical Lead on the Motorola's IRIDIUM Global Mobile Satellite System. Initially served as a Ground Systems Division Integration & Test lead, responsible for defining requirements and overseeing the development of the Ground Systems Division automation test environment. Moved on to lead a team responsible for developing the Iridium Cellular Roaming Service (ICRS) solution. This included providing systems engineering support, requirements analysis and network architecture definition for the terrestrial cellular roaming platform, which supported roaming between GSM, IS-41 and Iridium networks. Also served as a team lead for all integration, testing & deployment aspects for the ICRS project. -
Senior Member Of Technical StaffNortel Feb 1993 - Oct 1995CaResponsible for all phases of product integration & testing for NORTEL’s GSM/PCS-1900 based switching product including regression, feature integration, and systems testing. Specific responsibility for regression and feature integration for the first several releases of Nortel's GSM Mobile Switching Center (MSC) as well as systems testing for the first two releases of Nortel's Operations & Maintenance Center (OMC) for the DMS-MSC product.Also served as technical leader and advisor to rapidly growing GSM community, which included developing training material and providing tutorials on various GSM technical/standards issues to new employees.
Mike Heffner Skills
Mike Heffner Education Details
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Texas A&M UniversityAerospace Engineering -
Plano Senior High School
Frequently Asked Questions about Mike Heffner
What company does Mike Heffner work for?
Mike Heffner works for Singtel Digital Infraco
What is Mike Heffner's role at the current company?
Mike Heffner's current role is Vice President - Enterprise Platforms.
What is Mike Heffner's email address?
Mike Heffner's email address is mh****@****cal.com
What is Mike Heffner's direct phone number?
Mike Heffner's direct phone number is +191933*****
What schools did Mike Heffner attend?
Mike Heffner attended Texas A&m University, Plano Senior High School.
What skills is Mike Heffner known for?
Mike Heffner has skills like Product Management, Telecommunications, Mobile Devices, Go To Market Strategy, Product Marketing, Gsm, Cloud Computing, Voip, Lte, Mobile Technology, Strategy, Umts.
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