Executive Vice President, Marketing & Merchandising
CurrentIn his role as EVP of Northgate Gonzalez Market, Mike is responsible for the company’s Sales, Merchandising, Marketing and Advertising functions for this premier Hispanic focused retailer. Mike has served his entire career in the grocery industry including 17 years with Vons and Safeway serving as the lead architect of their loyalty strategies as well as serving 10 years with Catalina Marketing as President of their Direct Marketing Services Division. Prior to Northgate, Mike served as the Vice President of Retail Banner Marketing at SUPERVALU where Mike was responsible for the Marketing and Advertising functions at ten U.S. retail divisions. Mike is a graduate of the USC Food Industry Management Program and holds a B.A. in Psychology from Cal State University San Bernardino.