Mike Herndon Email and Phone Number

Proven Marketing leader with a strong track record of action and results. Analytical, creative, collaborative executive.Head of Consumer and Small Business cross-segment Marketing strategy, integration, transformation, and personalization. I lead the team driving transformational change, geared at shifting how we approach Marketing — in particular, re-orienting around audiences, focusing in on customer need and opportunity — as a means of delivering more impactful and efficient Marketing outcomes.Expertise and leadership: — Collaboration/ matrix management— Shifting from product focus to customer focus and transforming the Marketing operating model, including MarTech requirement components— Marketing, product, and business strategy— Developing and fielding voice of customer research and driving analytical insights— Actionable and meaningful customer segmentation— Online and offline strategy and execution— Driving operational efficiencies— Product management and pricing— P&L management— Brand strategy and positioning — Agency management— Talent developmentAnd a history of driving proven results:@ Bank of America: 10% lift in sales and audience ROI over BAU; +20% engagement, +20% consideration vs. BAU@ Merkle: Client +100% lift in DDA and +10% lift in targeted HE account acquisitionIn sum: I'm a senior financial services customer marketing, personalization and marketing transformation leader. I'm a collaborative and polished manager and speaker, known for getting things done the right way. I have a passion for and track record of developing, interpreting, and applying voice of customer and analytical insights into actionable brand, marketing, product, and experience strategies that drive significant results.