Advanced analytics on behavioral/attitudinal data, survey design and analysis. Strategic translation (story telling) of outputs from models such as market mix, conjoint, and segmentation studies to in-market implications, including data visualization. Teach contract bridge to Beginners, Intermediates and Master classes for advancing tournament players as member of the American Bridge Teachers Association (the demand to learn how to play bridge suddenly increasing with Boomers and Gen-X) Bridge teacher, various levels: Wilton Continuing Ed, Westport Continuing Ed, Rolling Hills CC, Founders Hall, Wilton Comstock Senior Center (2015-present)Won North American Bridge Championship (2017)Serve on Research Committee for the Ad CouncilMember of Market Research Council and Advertising Research CouncilEditorial Review Board for Journal of Advertising Research (award for Best Practitioner Reviewer in 2018)Feature Columnist, The Kibitzer newletter, Connecticut Bridge AssociationPanelist. Alpha Sigma Nu at Fordham University (2015)Guest lecture on Big Data Analytics at Wharton School (2015)Guest lecture, Research and Sports Marketing, Columbia University (2015 and 2017))Contribution of Advertising Frequency section to Digital Playbook by the ARF (2015)

Media Analytics groupCo-lead of Brand Equity quantification project in MASBJudge, Social TV Awards (July, 2012/2013/2014)http://spinsucks.com/social-media/what-social-tv-means-for-marketers/NYU Lecture (2012)Created and taught a four session Statistics in Advertising seminar at major network (2012)Trustee, Marketing Science Institute (2013)JAR article on Data Integration (2013)Panelist on Big Data at: Georgia Tech (2012), IBM (2013), APPNation (2013), Columbia University 2013)Twitter Correlation and Causation studies (2013)Two Nielsen Awards for Innovation in Research Practices (2013/14)Keynote speech at MEME week, Univ. of Pennsylvania (2014)Nielsen Day Speaker at NYU (2014)ARF webinar on Viewing Loyalty by NBCU and Nielsen (2014)

Chair, Committee for Research Excellence (Nielsen)Editorial Review Board, Journal of Advertising Research (JAR)Member, Research Division of the Ad CouncilARF 5.0, panel moderator AMA speech on Research and Social MediaCo-authored article on Quantitative Methods in Advertising Testing for 50 year Anniversary issue of JAR (2011)Co-authored chapter essay on social listening in Listen First! (Published by the ARF, 2011)

Led joint global research studies with Yahoo! and AOLAdapted multivariate analytics to fuse psychographic segmentation with media consumptionPresentations at ESOMAR, ARF, MIXX, AAAA, and I-COMChair of CRE Steering CommitteeServed on Apollo and PRISM industry committeesCo-authored ESOMAR paper on eye-movements and product placementLectures at NYU, Fordham and Florida InternationalTaught Fordham MBA class in Marketing Research, summer session, 2007

Co-authored book: "Short and Long-Term Effects of Advertising and Promotion," published by the American Association of Advertising Agencies (AAAA)Pioneered linkage of attitudinal Brand Loyalty data to in-store category setsGuest Lectures at Texas-Arlington and Georgia Tech grad programs

Market Mix modeling and store testingSpeaker at first ARF conference on Frequent Shopper DataPublished articles in Marketing News and Marketing Research MagazineGuest-lectured at University of Georgia and Texas-Arlington masters in marketing research programs

Led group of 40+ researchersInitiated use of marketing mix modelingTaught in-house training sessions on statistics for researchAdded responsibility for Customer Service group

Ran Midwest Test-Marketing PracticeFounded IRI University, !994Led new field of "ethnic marketing analytics" and helped form joint agreement with Univision, 1995-96Guest lectures at Wharton, Wisconsin, Illinois, and Florida

Developed and ran first pre-internet survey using household interactive TV with Viewtel/linked survey data to intermedia comparisons:www.vmr.com/research/810.htmlResulting single-source findings cited in Jones' classic: "When Ads Work"Co-authored frequently-cited article on commercial Liking in "Advances in Consumer Research" http://www.acrwebsite.org/volumes/display.asp?id=7213

opened BASES office in Chicago, 1985seminar leader for BASES/Burke Instituteguest lectures at Chicago, DePaul, Michigan, Northwestern, Wharton, Illinois, Indiana, SMU, Xavier, Ohio, Miami (of OH), Cleveland State etc.captain, Extra Bases co-ed softball team

Coordinated re-stage of Windex to Extra Strength Windex with new Trigger SprayerWrote three annual marketing plans