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I have used my extensive J&J experience to develop a successful consulting business focusing on the needs of the customer and their strategic insights. Projects have concentrated on Pre-Launch and New Product Launches - strategic positioning, value proposition development, pricing; Managed Markets Marketing - program development and implementation; Account Management - integrating strategic marketing and contracting programs; Marketing - re-branding and re-launching existing products; Contracting and Pricing - price sensitivity analysis; Sales Management - integration of field sales forces and Strategic Account Managers; and Sales Training, The consulting success is due to my direct experiences in new product launches, market access, contracting, and reimbursement and policy and coverage decisions with major health plans. This was done with extraordinary cross functional leadership to collaborate all functions for success. I excel at communicating, team building, and influencing external customers as well as key internal stakeholders. I have been involved with over 10 New Product launches and creating strategic plans for reimbursement with payers.In my ~ 30 years with J&J, I had proven results with a demonstrated track record across pharmaceutical, biotechnology, consumer and medical device and diagnostic segments leading Johnson & Johnson operating companies with strategic managed markets customers. I have comprehensive cross-functional experience in New Product launches for Health Plans; Managed Markets Marketing programs; National Large Account Management, calling on the C-Suite level; Contracting and Pricing; running a Marketing team with Product Directors and Managers; Sales Management responsible for the Northeast; and Sales Training - as Director of a new department.
Hover Healthcare Consulting, Llc
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PrincipalHover Healthcare Consulting, Llc Jul 2011 - PresentBelle Mead, NjStrategic Consulting in managed markets, including coverage, reimbursement and formulary additions, health plan business planning, contracting, launch strategy development in the pharmaceutical, biopharmaceutical, medical device and diganostic and consumer areas. I have provided strategic insights for market analysis and reimbursement opportunities for new product launches as well as re-launches to maximize sales opportunities.
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Director, Customer Marketing - Managed MarketsJ&J 2007 - 2011I guided the development of Business Plans for CIGNA, UHG, Kaiser teams, and have covered all other major health plans and PBM’s in the past, including the development of Playbooks on how to work with customers for the J&J teams. I have been involved with all J&J Operating Companies on strategic discussions with key health plans and insurers to secure policy changes, coverage and formulary additions. This has included discussions with key decision makers from the health plan side from Clinical, Medical and Pharmacy departments. I ran Executive Exchange and Business Technology Forums to penetrate higher levels and include J&J benefits personnel as well as those from marketing and health economics and clinical. -
Director, Marketing Managed MarketsJohnson & Johnson Health Care Systems Inc. 2000 - 2007I was the JJHCS Managed Markets Marketing Director for over 15 J&J companies in all health care areas. I was on key health plan strategic teams, leading the overall J&J strategic approach for numerous product categories. I was involved with over 10 new product launches in the pharmaceutical area, helping position product 24 months in advance. I was liaison on the J&J integration team with Pfizer for the consumer products acquisition. I was specifically involved with the strategic positioning to market the ZYRTEC® Rx to OTC brand switch with key health plans. I provided insights for the team for the conversion of loyal users and how to enable the switch at launch to maximize conversion with Medical Directors and Pharmacists. Sales exceeded forecast by 57%.
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Managed Care Account ManagementJjhcs 1997 - Jun 2000I was one of three National Corporate Account Directors for JJHCS who called on major health plans, PBM's, and government accounts representing the many J&J pharmaceutical and biopharmaceutical products. I headed up the internal teams consisting of operating company account managers, marketing, contract development, contract administration, legal and medical for the products for these customers.
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Director Managed Care MarketingOrtho Derm 1993 - 1997Created a new Managed Care department for Ortho Dermatological. I wrote business plans for all products, including the strategic plan for sales selling pieces, presentation decks for health plans, and contracting and rebate strategy for brands. I also hired five Strategic Account Managers to cover major national health plans who reported to me.
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Group Product DirectorOrtho Pharmaceutical Corporation 1991 - 1993Bottom line responsibility for $250M+ dermatological division. Products in acne, antifungal, steroid and anti-aging categories. Professional marketing, and involvement with DTC advertising, new business development, and internal product transfers. I was the Product Director for RETIN-A prior to running the marketing team.
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MarketingJohnson & Johnson 1988 - Aug 1991I was product Director for RETIN-A®, and acne products, overseeing the $250M dermatological franchise.
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Director Of Sales TrainingConnaught Laboratories, Inc. - Now Sanofi Pasteur Vaccines Sep 1986 - Jul 1988Swiftwater, PaCreated a Sales Training Department for newly created vaccine company. Developed training courses in immunology, selling skills, territory management, and vaccine products. Developed and conducted curriculum for initial training, selling skills and DM schools. Hired and managed Field Trainers and HQ staff.
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Manager, Sales TrainingOrtho Pharma - Ortho Derm Division 1984 - 1986Managed the Sales Training department including curriculum development for Train the Trainers; Field Training; Initial School; Selling Skills; Secondary Schools; and Senior Rep Training. Assisted Professional Relations Department in running conventions.
Mike Hover Skills
Mike Hover Education Details
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Business Administration -
Long Branch High School
Frequently Asked Questions about Mike Hover
What company does Mike Hover work for?
Mike Hover works for Hover Healthcare Consulting, Llc
What is Mike Hover's role at the current company?
Mike Hover's current role is Principal at Hover Healthcare Consulting, LLC.
What is Mike Hover's email address?
Mike Hover's email address is mi****@****ail.com
What is Mike Hover's direct phone number?
Mike Hover's direct phone number is (732)-562*****
What schools did Mike Hover attend?
Mike Hover attended Rutgers University, Long Branch High School.
What skills is Mike Hover known for?
Mike Hover has skills like Managed Care, Cross Functional Team Leadership, Pharmaceutical Industry, Market Access, Medical Devices, Strategy, Product Launch, Healthcare, Pharmaceutical Sales, Leadership, Strategic Planning, Dermatology.
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