Mike Hover Email & Phone Number

Belle Mead, Nj

Strategic Consulting in managed markets, including coverage, reimbursement and formulary additions, health plan business planning, contracting, launch strategy development in the pharmaceutical, biopharmaceutical, medical device and diganostic and consumer areas. I have provided strategic insights for market analysis and reimbursement opportunities for new product launches as well as re-launches to maximize sales opportunities.

I guided the development of Business Plans for CIGNA, UHG, Kaiser teams, and have covered all other major health plans and PBM’s in the past, including the development of Playbooks on how to work with customers for the J&J teams. I have been involved with all J&J Operating Companies on strategic discussions with key health plans and insurers to secure policy changes, coverage and formulary additions. This has included discussions with key decision makers from the health plan side from Clinical, Medical and Pharmacy departments. I ran Executive Exchange and Business Technology Forums to penetrate higher levels and include J&J benefits personnel as well as those from marketing and health economics and clinical.

I was the JJHCS Managed Markets Marketing Director for over 15 J&J companies in all health care areas. I was on key health plan strategic teams, leading the overall J&J strategic approach for numerous product categories. I was involved with over 10 new product launches in the pharmaceutical area, helping position product 24 months in advance. I was liaison on the J&J integration team with Pfizer for the consumer products acquisition. I was specifically involved with the strategic positioning to market the ZYRTEC® Rx to OTC brand switch with key health plans. I provided insights for the team for the conversion of loyal users and how to enable the switch at launch to maximize conversion with Medical Directors and Pharmacists. Sales exceeded forecast by 57%.

I was one of three National Corporate Account Directors for JJHCS who called on major health plans, PBM's, and government accounts representing the many J&J pharmaceutical and biopharmaceutical products. I headed up the internal teams consisting of operating company account managers, marketing, contract development, contract administration, legal and medical for the products for these customers.

Created a new Managed Care department for Ortho Dermatological. I wrote business plans for all products, including the strategic plan for sales selling pieces, presentation decks for health plans, and contracting and rebate strategy for brands. I also hired five Strategic Account Managers to cover major national health plans who reported to me.

Bottom line responsibility for $250M+ dermatological division. Products in acne, antifungal, steroid and anti-aging categories. Professional marketing, and involvement with DTC advertising, new business development, and internal product transfers. I was the Product Director for RETIN-A prior to running the marketing team.

I was product Director for RETIN-A®, and acne products, overseeing the $250M dermatological franchise.

Swiftwater, Pa

Created a Sales Training Department for newly created vaccine company. Developed training courses in immunology, selling skills, territory management, and vaccine products. Developed and conducted curriculum for initial training, selling skills and DM schools. Hired and managed Field Trainers and HQ staff.

Managed the Sales Training department including curriculum development for Train the Trainers; Field Training; Initial School; Selling Skills; Secondary Schools; and Senior Rep Training. Assisted Professional Relations Department in running conventions.

Ba, Business Administration

Activities and Societies: Varsity Baseball

Education record

Activities and Societies: Voted into Athletic Hall of Fame 2017