Mike Howse Email & Phone Number

I am a digital marketer, data analyst, and strategist.Why? My skill of digital marketing comes from a desire to help brands I like grow important cultures long-term. Not just with ideas, but communicating those ideas through digital leverage in a way that can be measured and scaled.This starts from using my first skill of creativity to make innovative campaign concepts, based on my second skill of strategic principles thinking and decision making, that works economically. Backed up by my third skill of data analysis to create scalable systems of working in teams, and achieving client results that are driven more by data, not luck. I love projects, not jobs. Helping to build internal brand identity as well as the client.My foundational meta-skills:• SEO (Google Search Console/SEMrush) - Technical and content. Website foundational optimisation for organic long-term traffic. Auditing. Audience understanding.• Google Analytics/Google Data Studio - Benchmarking. Trending. KPI's. Reporting. Data-driven• Google Tag Manager - Website action and digital marketing tracking to measure goal performance.My service-based skills:• Google Ads – Search, Display, Shopping, Video • Bing advertising • Programmatic advertising • Social media organic/paid – All channels • Influencer marketing • Email marketing • E-commerce • Blogging – Copywriting • Website/landing page creation and optimisation • Content creationEvery brand needs a strong foundation build from the meta-skills that can give them a crystal clear picture of which of the service-based skills need to be called on to ultimately market a message, ideas, and grow a culture for a tightly defined audience.

Listed skills include Social Media Marketing, Sales, Creative Strategy, Marketing Strategy, and 2 others.

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  Birmingham City University

  Music