Mike Imhoff Email & Phone Number

Park Ridge, IL, US

• Worked as a personal trainer in a high end personal training boutique
• Trained clients from 18 to 80 years old
• Trained individuals at almost all levels of fitness, including special groups such as: morbidly obese, pre-operation, pregnancy and injury recovery

• Project lead of the IBM Market Opportunity Analysis program (called the Global Market View, or GMV)
• Created the project structure and definitions
• Coordinated a community of analysts In the collection of opportunity data
• Managed external vendor contracts
• Coordinated process communications and calendar

• Developed key analyses for IBM Corporate Strategy
• Researched and authored in-depth analyses on the topics of Security and Collaboration that were used in IBM Corporate strategy development and by the IBM Corporate Security Project Team.
• Increased focus on security and collaboration to elevate IBM market presence

• Coordinated the development of an emerging market community and created emerging product market analyses
• Began by developing analyses on key topics of interest to IBM Mid Market Executives
• Grew the initiative from a small group (5) into a community with over 3000 members that regularly received analyses and participated in presentations (including several high level executives)
• Developed dozens of market analyses on new and emerging market concepts (e.g. security, robotics, life sciences, nanotechnology, gaming etc.)
• Analyses were used to create IBM strategy and influence investment in many areas including the development of IBM Corporate Security and Life Sciences programs

• Developed Market Segment Analyses and Business Plans for IBM Mid-Market Executives
• Worked with IBM industry marketing executives to develop analyses and design IBM national marketing programs
• Increased business partner involvement through adding and training partners
• Increased IBM sales rep industry focus in each geographic sales area
• Increased IBM market growth in the manufacturing, finance, insurance, and retail markets

• Developed and executed Marketing Campaigns for the Manufacturing Industry.
• Designed and conducted market research to better understand the manufacturing industry in the Midwest Area
• Developed market collateral and designed marketing campaigns for the manufacturing industry in the Midwest Area
• Assisted in development and delivery of a national marketing campaign for the manufacturing industry
• Increased IBM manufacturing market focus and revenue

• Developed Business Partner Programs, Business Partner Education, and Integrated Marketing Education
• Worked with Business Partner network to deliver IBM solutions in the Midwest Area
• Coordinated development of Business Partner Education
• Worked with Northwestern University and IBM Executives to design and deliver Integrated Marketing education to over 200 IBM marketing executives

• Taught sales, project management, and productivity skills to IBM new sales hires
• Developed project management and time management curriculum
• Designed IBM quality program for assessment tools

• Sold systems to mid market clients in a challenging business environment
• Grew territory more than 30% per year over 7 years
• Achieved 5 IBM Hundred Percent Clubs

Mba, Marketing

Mba, Marketing