Mike Kessler Email and Phone Number

• Primary contact between INFINITI and the retail automotive dealer, consultant to the retailer on all operational areas• Responsible for retail and wholesale vehicle sales, Certified Pre-Owned (CPO) sales, and customer satisfaction. Top 5 in the Nation for 2019 Sales Satisfaction Index • Drive vehicle wholesale objectives through effective retail operations consulting; demonstrating potential ROI on sales; accentuating special wholesale promotions and reward opportunities; promoting optimum car mix and car flow and negotiating special accommodations for dealerships. Top 10 in the Nation for achieving and surpassing FY16 wholesale objective• Review and monitor marketing and advertising plans for dealerships and assess current effectiveness of their efforts. Recommend new marketing programs and techniques providing proven results; routinely review sales reports and financial statements with dealer sales management to monitor financial strength and compliance with company standards and agreements• Maintain awareness of competing dealerships in PMA. Analyze market registration information and incorporate market expansion opportunities into assigned dealerships to maximize sales• Monitor inventories on dealership lots and review day supply reports with dealerships. Analyze dealerships vehicle mix demands. Propose adjustments within 3-month ordering constraints to enhance future sales through improved car mix• Assume Area General Manager responsibilities while on paternity leave and vacations. Mentored and groomed Dealer Operations Managers• Recommended additional resources to increase Portland and San Francisco market share for Nissan during my tenure as a DOM. Increased SOV, tactical programs, and adjusted sales objectives resulting in a 10-20% sales increase year over year Cross Functional Teams- Multi-cultural - INFINITI Americas infrastructure

Oversaw all aspects of Marketing for Nissan's West Region, encompassing 11 western states and 195 dealerships. Advertising strategy/planning, budget management, digital strategy/execution, and building brand value. Developed dealer co-op programs, staff management, media implementation for all markets, and multi-agency management.

Managed Nissan’s dealer fixed operations relationship in Southern California markets and Las Vegas, including: Parts, labor, and accessory sales. Service customer retention, service and parts advertising, CSI, and service market penetration. Wholesale sales, service training, technical training, and warranty administration.

Coordinated all activities involving pricing strategy for the entire INFINITI line-up, including competitive product specifications, pricing strategy analyses, compilation of data, and proposal presentation.Developed and executed pricing proposals for the launch of two new Infiniti models, FX and QX56. Managed transaction price database and efficiency improvement involving systems, input assumptions, reporting, and vendor interface. Responsible for maximizing corporate profits by identifying pricing opportunities and effective strategies. Managed, developed, and delegated pricing analysis responsibilities to Analysts.