Mike Kirchick Email & Phone Number

Executed national brand alignment project that consolidated brand portfolio from 24+ regional, to 12 core national brands in seven highly regulated markets; MA, PA, OH, FL, NJ, AZ, NV. Spearheaded all packaging design and development efforts across the company’s brand portfolio, coordinating cross functionally with operations and compliance teams.Authored a streamlined material resource planning model to manage 450+ distinct packaging components. Collaboration produced a highly effective planning tool to manage brand transitions and minimize wasted assets.Defined and implemented a nationally flexible packaging strategy that facilitated rapid innovation, leveraged economies of scale, and minimized the procurement-related risks of demand volatility.Led cross-functional new product commercialization team’s project management efforts to collaboratively support revenue generation of $465.5 million in 2022.Cultivated and leveraged vendor partnerships to invent novel, child-resistant packaging vessels. One such design is patent-pending.Adopted project management system competencies to facilitate effective communication with internal teams and external agencies. Softwares include; Figma, Shortcut, and Asana.

Directed product development initiatives across a portfolio of 9 brands and led an interdepartmental new product development team.Launched 10 new products within 8 months and created $4.7 million in new revenue while supporting total revenue of almost $80 million in 2021.Defined and prepared project scopes, budgets, timelines, and deliverables from ideation through implementation and delivery.Oversaw packaging design and development while maintaining compliance in a strictly regulated industry and market.Developed a supply chain tracking model to manage non-medical inventory, sourcing, and procurement.

Louisville, Co

Ideated business concepts, including product invention, branding, and go-to-market strategy.Led product development team including industrial engineers, graphic designers, and marketing consultants to bring three new products from ideation to market. Patented and sold 130,000+ units into 1,100+ stores internationally, primarily B2B.Identified international manufacturing partners and logistics network exporting products from Asia to three different continents. Cultivated distributor relationships in four countries; Australia, Colombia, Canada, and the United States.Revamped product packaging and point-of-purchase displays across the product line, directly contributing to doubling sales within one year. Established white-label program offering two product customization options; laser etching and pad-printing. This high-margin add-on also opened an unexpected revenue stream, gift shops.Built an eCommerce website with dedicated D2C and wholesale channels. Integrated site with industry standard cloud-computing applications including; Quickbooks, Shopify, PayPal, Square, Method, ShipRush, Shipstation, Mailchimp, Amazon FBA, Adobe Creative Cloud, MS Office, and Google Workplace.

Carbondale, Colorado, United States

Conducted outside sales in a 110-account territory. Increased sales penetration rate from 10% to 45% in one year.

Lewiston/Auburn, Maine Area

Developed promotional strategy partnering commercial white water rafting and skydiving businesses with other adventure-hospitality companies.

Greater Boston Area

Identified and maintained promotional partnerships with snow-sports manufacturers, ski resorts, hotels, restaurants, and dozens of collegiate events departments.