Mike Krafczyk

Mike Krafczyk Email and Phone Number

Partner @ Saint Bernadine Mission Communications Inc.
Vancouver, BC, CA
Mike Krafczyk's Location
Vancouver, British Columbia, Canada, Canada
Mike Krafczyk's Contact Details

Mike Krafczyk personal email

n/a
About Mike Krafczyk

"He brought passion, energy and intelligence everyday to work. The clients loved him and we still miss him.""Two aspects of Mike’s contribution stand out. First of all would be his ability to lead a broad range of activities – from managing a multi-million dollar advertising spend with a major agency - to developing outreach efforts as well as all aspects of internal and external communications to offer education and increase awareness – to providing program and account managers with integral front line support. Second would be Mike’s keen sense of strategy and his creativity. Mike has a tremendous ability to listen, to observe and to deeply understand a group’s overall purpose, to recognize the underlying objectives and then to make the connection to specific actions that will lead to success."A proven, award-winning marketing professional with a 20 year track record of driving results, both as a senior advertising agency leader and as a marketing manager in highly complex and high profile organizations. An experienced, innovative strategic thinker. Gets the big picture and knows how to translate plans into results. Has developed successful marketing programs for numerous organizations and clients. Strategic approach is rigorous and disciplined, insightful and creative.Specialties: LEADING TEAMS TO HIGH PERFORMANCESTRATEGIC BUSINESS PLANNINGBRAND DEVELOPMENT AND MANAGEMENTSTRATEGIC MARKETINGBUSINESS DEVELOPMENTMARKETING COMMUNICATIONSCAMPAIGN PLANNING AND MANAGEMENT

Mike Krafczyk's Current Company Details
Saint Bernadine Mission Communications Inc.

Saint Bernadine Mission Communications Inc.

View
Partner
Vancouver, BC, CA
Mike Krafczyk Work Experience Details
  • Saint Bernadine Mission Communications Inc.
    Partner
    Saint Bernadine Mission Communications Inc.
    Vancouver, Bc, Ca
    View
  • Saint Bernadine Mission Communications Inc.
    Partner
    Saint Bernadine Mission Communications Inc. Nov 2012 - Present
    Vancouver, Bc, Ca
    Saint Bernadine Mission Communications is a Vancouver BC based communications firm. We’re a hardworking bunch, passionate about doing good work that is strategic and creative, and most importantly, delivers results for our clients and partners in BC and beyond.
    View
  • Translink
    Manager, Travelsmart
    Translink Apr 2011 - Nov 2012
    New Westminster, British Columbia, Ca
    Responsible for the planning and delivery of TransLink's Transportation Demand Management program (TravelSmart).
    View
  • Powertech
    Marketing Manager
    Powertech Feb 2010 - Feb 2011
    Surrey, Bc, Ca
    Reporting to President, responsible for marketing and business development - including brand strategy development, a website redesign project, sales management, tradeshow programs, revenue forecasting and all marketing communications activities. One year contract position.
    View
  • Bc Hydro
    2010 Olympic Sponsorship Manager
    Bc Hydro Jan 2008 - Feb 2010
    Vancouver, British Columbia, Ca
    MANAGER OF SPONSORSHIP ACTIVATION FOR THE 2010 OLYMPICS (2008-2010)Led the highly successful activation of BC Hydro's 2010 Winter Olympic Sponsorship, making BC Hydro the leader among BC-based sponsor organizationsDeveloped strategic activation plan, set and exceeded objectives, managed interface with VANOC and other sponsors, directed all communications activitiesEstablished and exceeded a stretch target of 210,000 Team Power Smart members by the end of the 2010 Winter Games - 230,000 members were activated by March 2010 - a five-fold increase from baselineDeveloped the Power Smart Village, BC Hydro's enormously popular public pavillion in downtown Vancouver; using primarily social and earned media, drove over 200,000 walk-in visitors to the siteIncreased BC Hydro's sponsorship awareness to over 50%, far exceeding company's objectives; Surpassed major national sponsors like Bell Canada, RONA and others
    View
  • Bc Hydro
    Marketing Communications Manager
    Bc Hydro Jan 2003 - Dec 2007
    Vancouver, British Columbia, Ca
    Built Power Smart into one of Canada's most respected brandsDirected all advertising, branding, digital communications, Power Smart Outreach and market research for BC Hydro Spearheaded the strategic direction and operation of BC Hydro's marketing communications, winning the BCAMA Marketer of the Year and building public support to over 90%Created over 270,000 Brand Ambassadors for Power Smart - Led the development and launch of BC Hydro's Team Power Smart program across B.C. Program asked customers to commit to conserving energy by 10% thru an on-line pledge - over 270,000 members to dateDeveloped and introduced BC Hydro's "For Generations" brand strategyEstablished a Youth Marketing Department to develop and deliver energy conservation programs to over 600,000 studentsDeveloped and led innovative marketing initiatives across all customer segments including: program development; a customer experience planning process; multi-partner sales promotions; channel management strategies; numerous advertising campaigns; cutting edge youth marketing initiatives; earned media strategies; sponsorship negotiation and activationWon numerous international advertising awards, including Cannes - Silver, The New York Festival of Advertising and a Communication Arts award. Exceeded campaign customer participation targets by 10% (representing tens of millions of dollars in energy savings)
    View
  • Bc Hydro
    Manager, Advertising & Internet
    Bc Hydro Oct 2001 - Jan 2003
    Vancouver, British Columbia, Ca
    Re-launched a dormant Power Smart brand and drove customer participation to over 60% in the first yearManaged all aspects of BC Hydro external advertising, publications, displays, sponsorships and Web communicationsMade compact flourescent lightbulbs market dominant in BC years before the rest of North America - won a national RSVP Award for a direct mail program that saw a 50% customer response rateLed the introduction of Seasonal LED lights into the B.C. market, currently accounting for over 20% market share
    View
  • Lanyon Phillips Communications
    Group Account Director
    Lanyon Phillips Communications Jan 2000 - Jan 2001
    Led the successful national repositioning of National Money Mart, as well as the Boston Pizza and BC Hydro accountsHired by key client after one year as Group Account Director
  • Copeland Communications
    Vice-President, Client Services
    Copeland Communications Jan 1996 - Jan 2000
    Led strategic consulting and new business development - resulting in significant client and revenue growthPersonally managed key clients including: BC Ferries, Centra Gas, Royal BC Museum and Helijet AirwaysReporting directly to CEO, managed a staff of ten, responsible for all account profitability
  • Cossette Communication-Marketing
    Account Supervisor
    Cossette Communication-Marketing Jan 1995 - Jan 1996
    Quebec City, Quebec, Ca
    Led the Saturn/SAAB/Isuzu Western Dealer Marketing Association account, as well as Whistler Mountain and WCB
    View
  • Mckim/Bbdo
    Media Buyer And Account Executive
    Mckim/Bbdo Jan 1990 - Jan 1995
    Learned the advertising business from the ground up, working on a diverse portfolio of accounts, including Canadian Airlines, Chevron Canada, BC Tel, Intrawest and Blackcomb

Mike Krafczyk Skills

Strategic Planning Campaign Management Managing Teams Marketing Strategy Marketing Communications Marketing Research Market Planning Event Management Sponsorship Marketing Advertising Management Performance Management New Business Development Budget Management Online Marketing Brand Development Corporate Branding Company Branding Brand Architecture Brand Communication Online Branding Business Strategy Business Analysis Business Intelligence Business Management Project Planning Project Implementation Strategy Advertising Market Research Marketing Leadership Sponsorship Integrated Marketing Management Team Management Making Coffee Online Advertising Budgets Social Media Marketing Social Media

Mike Krafczyk Education Details

  • Simon Fraser University
    Simon Fraser University
    Marketing
  • Institute Of Canadian Advertising
    Institute Of Canadian Advertising
    Advertising And Marketing

Frequently Asked Questions about Mike Krafczyk

What company does Mike Krafczyk work for?

Mike Krafczyk works for Saint Bernadine Mission Communications Inc.

What is Mike Krafczyk's role at the current company?

Mike Krafczyk's current role is Partner.

What is Mike Krafczyk's email address?

Mike Krafczyk's email address is mi****@****abs.com

What schools did Mike Krafczyk attend?

Mike Krafczyk attended Simon Fraser University, Institute Of Canadian Advertising.

What are some of Mike Krafczyk's interests?

Mike Krafczyk has interest in Advertising, Travel, Branding, Golfing.

What skills is Mike Krafczyk known for?

Mike Krafczyk has skills like Strategic Planning, Campaign Management, Managing Teams, Marketing Strategy, Marketing Communications, Marketing Research, Market Planning, Event Management, Sponsorship Marketing, Advertising Management, Performance Management, New Business Development.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.