Mike Krafczyk Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Saint Bernadine Mission Communications is a Vancouver BC based communications firm. We’re a hardworking bunch, passionate about doing good work that is strategic and creative, and most importantly, delivers results for our clients and partners in BC and beyond.

New Westminster, British Columbia, Ca

Responsible for the planning and delivery of TransLink's Transportation Demand Management program (TravelSmart).

Surrey, Bc, Ca

Reporting to President, responsible for marketing and business development - including brand strategy development, a website redesign project, sales management, tradeshow programs, revenue forecasting and all marketing communications activities. One year contract position.

Vancouver, British Columbia, Ca

MANAGER OF SPONSORSHIP ACTIVATION FOR THE 2010 OLYMPICS (2008-2010)Led the highly successful activation of BC Hydro's 2010 Winter Olympic Sponsorship, making BC Hydro the leader among BC-based sponsor organizationsDeveloped strategic activation plan, set and exceeded objectives, managed interface with VANOC and other sponsors, directed all communications activitiesEstablished and exceeded a stretch target of 210,000 Team Power Smart members by the end of the 2010 Winter Games - 230,000 members were activated by March 2010 - a five-fold increase from baselineDeveloped the Power Smart Village, BC Hydro's enormously popular public pavillion in downtown Vancouver; using primarily social and earned media, drove over 200,000 walk-in visitors to the siteIncreased BC Hydro's sponsorship awareness to over 50%, far exceeding company's objectives; Surpassed major national sponsors like Bell Canada, RONA and others

Vancouver, British Columbia, Ca

Built Power Smart into one of Canada's most respected brandsDirected all advertising, branding, digital communications, Power Smart Outreach and market research for BC Hydro Spearheaded the strategic direction and operation of BC Hydro's marketing communications, winning the BCAMA Marketer of the Year and building public support to over 90%Created over 270,000 Brand Ambassadors for Power Smart - Led the development and launch of BC Hydro's Team Power Smart program across B.C. Program asked customers to commit to conserving energy by 10% thru an on-line pledge - over 270,000 members to dateDeveloped and introduced BC Hydro's "For Generations" brand strategyEstablished a Youth Marketing Department to develop and deliver energy conservation programs to over 600,000 studentsDeveloped and led innovative marketing initiatives across all customer segments including: program development; a customer experience planning process; multi-partner sales promotions; channel management strategies; numerous advertising campaigns; cutting edge youth marketing initiatives; earned media strategies; sponsorship negotiation and activationWon numerous international advertising awards, including Cannes - Silver, The New York Festival of Advertising and a Communication Arts award. Exceeded campaign customer participation targets by 10% (representing tens of millions of dollars in energy savings)

Vancouver, British Columbia, Ca

Re-launched a dormant Power Smart brand and drove customer participation to over 60% in the first yearManaged all aspects of BC Hydro external advertising, publications, displays, sponsorships and Web communicationsMade compact flourescent lightbulbs market dominant in BC years before the rest of North America - won a national RSVP Award for a direct mail program that saw a 50% customer response rateLed the introduction of Seasonal LED lights into the B.C. market, currently accounting for over 20% market share

Led the successful national repositioning of National Money Mart, as well as the Boston Pizza and BC Hydro accountsHired by key client after one year as Group Account Director

Led strategic consulting and new business development - resulting in significant client and revenue growthPersonally managed key clients including: BC Ferries, Centra Gas, Royal BC Museum and Helijet AirwaysReporting directly to CEO, managed a staff of ten, responsible for all account profitability

Quebec City, Quebec, Ca

Led the Saturn/SAAB/Isuzu Western Dealer Marketing Association account, as well as Whistler Mountain and WCB

Learned the advertising business from the ground up, working on a diverse portfolio of accounts, including Canadian Airlines, Chevron Canada, BC Tel, Intrawest and Blackcomb

Bachelor Of Business Administration, Marketing

Caap, Advertising And Marketing