Mike Langer Email & Phone Number

Greensburg, Pennsylvania

Directed all components of the Trust, including The Palace Theatre, real estate acquisition, development and community partnerships.- Rejuvenated a near bankrupt organization to financial viability through product programming initiatives- Implemented new product development processes, utilizing standards in three separate environments- Increased revenue streams by 180% each year- Increased physical footprint by 140%- Increased local economic impact of The Palace Theatre from $2.2 million to $15 million per year

Pittsburgh, Pa

Directed all components of overall profitability of product lines. Key activities included product planning, market segmentation, financial analysis and reporting, customer pricing, industry trend analysis, and product development.- Developed and implemented a market strategy to better react to competitor trends- Implemented two new product offerings resulting in an 8% margin increase to existing customers

Pittsburgh, Pa

Responsibilities included identifying and analyzing new business and product opportunities for the mass market. Key activities included product development, financial analysis, core competency assessment, risk mitigation strategies, value proposition assessment, state regulatory interaction and program implementation.- Performed segmentation analysis resulting in a 30% margin increase- Developed an idea generation process that resulted in 12 new product ideas- 3 tested successful for the following year introductions- Evaluated and implemented new product development 'best practices' procedures

Pittsburgh, Pa

Developed and executed a marketing and sales plan for the existing residential and commercial customer base. Key duties include strategic planning, account management, new product and service development, sales force management, advertising development, and client retention strategies.- Increased unit sales 122% from previous year- Increased profitability 119% from previous year- Increased gas conversion sales by 126% from previous year

Pittsburgh, Pa

Responsible for the initial creation, analysis, implementation and ongoing management of new product introductions. Accountabilities included product pipeline development and tracking, market research, advertising plan development, state regulatory interaction and all mass-market implementation techniques. On an ongoing basis, managed existing product line including budget controls, contractor negotiations, claim eligibility decisions and training.- Created, developed and implemented first non-regulated product offering in CNG history- $6 million result and profit margin of 85%- Developed and implemented a direct mail campaign resulting in 225,000 new customers- Negotiated with two regulatory bodies and the Attorney General's Office to implement programs

Pittsburgh, Pa

Managed both salaried and union personnel, capital and O&M budgets, employee productivity, regulatory compliance, operational safety and overall customer satisfaction.

Pittsburgh, Pa

Responsible for market and strategic planning, market segmentation, new product development, segment and product profitability analysis, market research, competitive and industry trend analysis, and sales force performance measures. Additional accountabilities included automated lead generation, and the implementation of a marketing-based information system.- Developed the segmentation analysis process- Led the market research effort that re-directed market initiatives and tactics in 6 seg. of business- Project Manager that designed and implemented the Customer Information System- Integrated all marketing, customer and billing information across three sister companies

Philadelphia, Pa

Developed and implemented an overall plan through the supervision of eight account executives and two technical support engineers. The overall goal of sales optimization with respect to O&M budgets was managed for the geographic territory of Philadelphia, Delaware and Southern New Jersey.

Bachelor Of Science (B.S.), Business Administration And Marketing

Bachelor Of Science (B.S.), Psychology