A senior executive with over 30 years experience in Management, Business Development and Marketing. I drive company revenues and margins by maximising sales' teams capabilities to sell; initiating and managing international and in-country B2B Sales and Marketing programmes, coaching and mentoring, and personally closing business with leading international communications businesses.I have been influential in the development of WIOCC from initial start-up to well-established, profitable, market leader. I have also been instrumental in the extremely successful launches of the Open Access Data Centres and Open Access Technical Services brands, and I am a key member of the company’s executive team, confident and capable in operating at Board level with both Shareholders and clients.I have been recognised as one of the 50 “CMOs to Watch” and 50 “Strategists to Watch” by Global Telecoms Business magazine.I have strong Business Development experience, leading a global sales team and personally closing profitable, long-term, multi-million-dollar business by initiating and nurturing strategic executive-level relationships within some of the world's leading telecommunications providers, ISPs, OTTs, Cloud Operators and Content Providers.I am experienced in applying the full range of strategic and tactical B2B Marketing activities - including design, development, marketing and sales initiatives delivering immediate and long-term revenue growth for large and small organisations. I am an inspirational team leader, consistently producing high-quality work - personally and through my teams - and managing budgets, priorities and project timelines to maximise the impact of deliverables.I am also experienced as a consultant, coach and sales trainer, and I am a regular speaker on the international wholesale telecoms conference circuit.Responsibilities:Group Chief Marketing OfficerCountry Manager, WIOCC (UK) Ltd.Ex-Chair of 2Africa Communications Working GroupMember of WIOCC’s Executive & Management teamsSpecialties: African Telecoms Markets, Business Development, Product Marketing, Leadership, PR, Wholesale, International Marketing, B2B, Subsea Cable Systems, Data Services, Sales, Pricing, Marketing & Business Strategy, Budgeting, Product Lifecycle Management, Coaching, Consultancy, Training, Telecommunications Technologies, International Team Leadership, Virtual Team Leadership, Internal Communications, Relationship Management, Product Marketing.
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Group Chief Marketing OfficerWiocc Group Oct 2022 - PresentUnited Kingdom -
Chief Marketing Officer & Vp, International Business DevelopmentWiocc Nov 2008 - Oct 2022Uk -
Managing ConsultantThe Mavi Partnership Limited Dec 2004 - Jul 2015Uk -
Global Marketing ManagerFlag Telecom Jan 2002 - Oct 2004
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Senior ConsultantSirius Associates Oct 2000 - Jan 2002
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Global Marketing ManagerEquant (Now Orange Business Services) Feb 2000 - Oct 2000
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International Data Networking Services Specialist, Data ServicesMci Worldcom (Now Verizon Business) Oct 1998 - Feb 2000 -
Various RolesBt Aug 1987 - Oct 1998
Frequently Asked Questions about Mike Last
What company does Mike Last work for?
Mike Last works for Wiocc Group
What is Mike Last's role at the current company?
Mike Last's current role is Group Chief Marketing Officer at WIOCC Group.
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