Led the development and expansion of new logo sales, business development, and marketing initiatives to enhance the sales of Newforma’s product portfolio. Within 18 months, successfully launched new branding and messaging, built and scaled a demand generation engine, and established new logo sales and BDR teams. These efforts resulted in a fivefold increase in the initial pipeline (over 200% growth), driving significant sales growth for our flagship product.

Teach two courses to graduate student per semester focused on social marketing and marketing management. Course is titled MKT 5900 Internet & Social Media Marketing to Graduate Students at Clark University

Joined to turnaround and restructure Go-to-Market functions following PE acquisition by AKMAZO Capital in December 2021. Built out demand generation engine focusing on delivering 4x coverage across 3 regional markets and 3 targeted vertical markets. Increased total pipeline by 3x in 12 months. implemented a multi-channel ABM strategy that leveraged targeted digital ads, hyper targeted email, and direct mail to engage with target accounts. Revised messaging and built content engine to support demand generation activities resulting in a 2x increase in overall lead flow and higher conversion rates of lead to opportunity Revised and deployed new branding, positioning and messaging strategy focusing on larger market opportunity while highlighting critical product differentiators.

Scaled from ~$25M Pre-IPO to IPO in 2016 growing to ~$400M+ Publicly Traded industry leader (Nasdaq EVBG). Built and scaled global demand engine resulting in 40%+ Q-o-Q growth rate and predictable 4x pipeline coverage from demand activities. Built 160+ global marketing organization across vertical + regional teams, managed global budget, built and scaled campaign strategy and team management including direct global responsibility for campaign management, business development, marketing operations and automation, creative services, and event + tradeshow management functions. Built and scaled team across four primary functions targeting three levels, across 12 vertical segments including Public Sector, States + Local Gov, Fed, Health Systems + Hospitals, Financial Services, Life Sciences, Retail, Manufacturing, Technology, Distribution, Transport, and Education.• Built demand generation machine that predictable 4x coverage model, contributing 70% of qualified pipeline, v. quarterly manager and product quotas• Created Critical Event Management category from scratch which is now the standard for the space and accepted by Forrester, Gartner and competitors• Reliably contributed 70%+ of quarterly pipeline from programmatic marketing sources• Built and scaled global ABM marketing engine focused on target accounts• Scaled marketing engine and growth while reducing CPO by 50%+• Built Critical Event Management category recognized by Gartner, Forrester and competitors• Implemented demand generation model globally to increase ACV in Europe and AsiaPac

Built and developed marketing and internal BDR teams selling customer engagement platform to marketing and operations executives at the world’s leading retailers, banks and higher education sectors• Built demand model on historical conversion rates resulting in increase of qualified sales pipeline by 160%• Doubled the size of marketing and business development teams• Exceeded marketing-led revenue expectations by 130%• Managed PR/AR strategy, branding, messaging, digital and inbound budget, plan, and execution

Drove sales and marketing strategy for venture-backed, SaaS social marketing software leader including building and managing marketing and sales teams, driving outbound messaging, working directly with enterprise clients to develop and implement social marketing strategy (Acquired by Private Equity Group, GJR Holdings, LLC in 2013)• Grew customer acquisition by 500% in under 12-months• Built the companies brand from scratch & managed ongoing communication• Built predictable, multi-channel demand & lead nurturing model driving over 13K inbound inquiries p/Q.• Developed and evangelized brand making the company one of the most recognizable providers in segment.

Oversaw all marketing and demand responsibilities for venture-backed, SaaS software leader Salesnet prior and up to purchase by RightNow Technologies (nasdaq RNOW) & Oracle (Nasdaq: RNOW & ORCL).• Generated high-profile, integrated marketing engine that led to Salesnet’s acquisition by RightNow.• Oversaw the execution aggressive marketing programs that overwhelmed the direct sales team by generating a 500% improvement in lead flow, Predictable 3% response rate, $25 cost per lead, and 250% ROI

Overall marketing responsibilities for largest private software company in EMEA. Acq by OpenText (Nasdaq: OTEX)• Managed and executed global marketing budget and programs including management of regional field marketing offices in Stockholm, Amsterdam, London, Munich, Paris, Shanghai, Sydney, Tokyo and Signapore• Oversaw worldwide demand resulting in a 5x improvement in pipeline, lead conversion and lead quality• Generated demand resulting in $15m in glabal revenue through channel • Increased NorAM license revenue from $0 to $10M in 12-months

Overall Sales and Marketing responsibilities for this start-up software company offering web based marketing solutions to mid-sized to Fortune 100 companies. • Achieved 300% growth in four years in a down economy.• Managed annual marketing budget• Drove $5M in recurring revenue and established relationships with companies including Cisco, HP, Fireman’s Fund Insurance and Wise Software (acquired by Symantec)