A determined and forward-looking Senior Product Management Executive specializing in the Digital Financial space, with comprehensive expertise in product development, innovation best practices, design management, product launches, and strategic planning. Leads and manages high-performing teams that create digital financial experiences to delight customers and drive business results. Emphasizes and promotes a passion for user-centered design and financial service innovation alongside proven creative problem-solving techniques. Engages internal and external partners to facilitate innovative, best-in-class products and services.AREAS OF EXPERTISE➤ Staff Coaching | Feature Implementation | Ethnographic Research➤ Rapid Prototyping | Customer Journey Mapping | Process Optimization | Sales Enablement➤ Content Management | Web Analytics | Thought LeadershipKEY RESPONSIBILITIES➤ Building and leading high-performing teams.➤ Creating and communicating product and experience strategic direction.➤ Directing and enabling product innovation, design, and delivery.➤ Monitoring, optimizing, and reporting on product and experience success and opportunities.KEY ACCOMPLISHMENTS➤ Led team creating PNC Virtual Wallet:➣ Created vision and strategy for award-winning product.➣ Learned innovation best practices from innovation firm IDEO.➣ Managed initiative across 40 internal and external partners.➣ Designed build, launch, and rollout strategies.➣ Named listed inventor on 15-plus patented elements.➤ Grew Virtual Wallet customer base from zero to $4 million-plus:➣ Directed 50-plus feature / function releases over the product’s first six years, including Virtual Wallet student edition, inclusion of credit card in Virtual Wallet, and “supercharged” Virtual Wallet with performance spend.➣ Implemented Virtual Wallet blog as well as Facebook and Twitter presence.➣ Created the initial standalone Virtual Wallet shopping site with paperless account opening.➤ Directed digital team growth from small team of 10 to a team of 90-plus digital professionals:Created first digital design practice at PNC.➤ Built a digital testing and optimization capability.➤ Established centers of excellence for digital shopping and buying, hybrid branch sales experiences, and digital sales reporting.