Mike Lim Email & Phone Number

Petaling Jaya, Selangor, Malaysia

- Responsible for increasing customer retention and loyalty by creating, executing and overseeing customer marketing strategies and CRM to targeted segment- Jointly developing and using database segmentation and analytics to evaluate customer data, sales results and customer behavior to develop loyalty marketing plans- Drive new unique customer trigger.

Petaling Jaya Malaysia

1. Responsible for maximizing lifetime value of target segment2. Analyse and understand segment characteristics, behavior and needs and relevant market situation to identify opportunities3. Providing business forecast and support4. Track competitors' activities and analyse impact to the business 5. Drive market research and understand market needs and.

Kuala Lumpur, Malaysia

- Manage clients’ account varied from technical industry to FMCG & retail goods - Involved in corporate branding and restructure client’s corporate direction by developing new business model.- Undertake research activities; develop strategic insights and marketing strategies- Implement full IMC campaign from marcom budget planning, ATLs, i.e. print.