Mike Lim Email & Phone Number

Petaling Jaya, My

Petaling Jaya, Selangor, Malaysia

- Responsible for increasing customer retention and loyalty by creating, executing and overseeing customer marketing strategies and CRM to targeted segment- Jointly developing and using database segmentation and analytics to evaluate customer data, sales results and customer behavior to develop loyalty marketing plans- Drive new unique customer trigger programs to enhance customer experience across all touch points- Defining optimal segmentation by tailoring marketing communication message and campaigns to the appropriate segment to achieve desired business goals- Conceptualize and implement Go-To-Market (GTM) marketing execution from business strategic planning, product development, meeting of P&L, customer satisfaction through various channels - Responsible for maximizing customer lifetime value of target business segment- Analyze and understand segment characteristic, behavior and needs and relevant marketing situation to identify segment opportunities.- Initiate and monitor business segment strategies including :-o Defining segment profile, value proposition, go-to market strategy for acquisitiono Upsell and cross sell to increase customer retentiono Integration of channels and resources to provide end-to-end customer experience- Monitor and responsible in providing segment business forecast and support- Formulate product strategy, outline product roadmap, identify product value propositions- Keep an eyes on competitors’ activities and analyze impact to the segment business in order to initiate counter plan to stay competitive- Establish good rapport with key stakeholders and cross-department for effective business planning and strategizing- Act as a change agent to drive the segment agenda with strategic pricing- Initiate and manage internal engagement of segment strategic to relevant parties to ensure effective delivery and execution of segment proposition

Petaling Jaya Malaysia

1. Responsible for maximizing lifetime value of target segment2. Analyse and understand segment characteristics, behavior and needs and relevant market situation to identify opportunities3. Providing business forecast and support4. Track competitors' activities and analyse impact to the business 5. Drive market research and understand market needs and requirement6. Initiate and manage internal engagement of segment strategy to relevant parties to ensure effective delivery and execution of segment proposition via product bundling and product launch7. Initiate and monitor segment strategies including defining segment profit, value proposition, product/service requirement, targets, GTM strategy for acquisition, upsell/cross-sell8. Building long term profitability business model and selling strategy for organisation.

Kuala Lumpur, Malaysia

- Manage clients’ account varied from technical industry to FMCG & retail goods - Involved in corporate branding and restructure client’s corporate direction by developing new business model.- Undertake research activities; develop strategic insights and marketing strategies- Implement full IMC campaign from marcom budget planning, ATLs, i.e. print, magazine and radio, media planning, BTL materials to productions- Develop creative insights and brainstorm creative concepts & ideas with the creative team.- Involved in artwork and website architecture evaluation.- Multitask several projects at one time and manage projects deliverable.- Liaising and communicating intensively with clients, suppliers, designers, photographers, PR agency and media to build an efficient working relationship.