Clients: Meta, Cisco, U.S. Chamber of Commerce, Global Business Council for Education, American Hospital Association, Center for Care Innovations, US Dept. of Veteran’s Affairs

- Responsible for developing innovations to enable and empower health care consumers,with the aim of establishing Centura Health as the system of choice in Colorado and Western Kansas.- Initiated Centura Health’s first efforts to establish a consumer insight capability driven by human-centered practices and data & analytics.

- Led and managed multi-disciplinary design teams (UX, Research, Visual, Industrial Design, Architecture) in redesign efforts spanning diverse settings and challenges including care delivery experience redesign, patient cost experience redesign, and market expansion.- Structured design collaborations with diverse stakeholder groups (including Digital Services, IT, Facilities, Quality/Clinical Operations, Revenue Cycle, Marketing and Sales, and Strategy).- Set vision and strategic direction for design work. Supported hands-on design execution across user research, problem framing, concept development, iterative prototyping, field testing, and implementation.Proud to have:• Led the redesign of hospital nursing shift change // implemented nationally across 35+ hospitals at Kaiser Permanente (and beyond)• Nurtured a deeply valued, multi-year, clinic experience redesign partnership. Enabled unprecedented user-centered collaborations across dozens of IT, facility, clinical, and operations teams. Resulted in reimagined experiences for patients and clinicians, accelerated IT development, pivots to IT infrastructure investments, new operational efficiencies, and cost-savings. Became next-gen template for all current clinic builds across Kaiser Permanente. Work featured in Fast Company. • Co-founded an award winning innovation capacity-building program that has served as the "reference model" for developing innovation catalysts across the country in health care.

Led projects to identify and develop strategies for brand innovation and product development.Clients: PepsiCo, Diageo• Developed pipeline of winning product propositions/concepts for brand Pepsi, Mountain Dew, Gatorade, Propel, Sierra Mist, Starbucks, Dole, Crown Royal, Beaulieu Vineyards• Played pivotal role in growing Redscout’s PepsiCo business - poising agency for acquisition, catapulting agency to Ad Age’s list of “Agencies to Watch” in less than 3 years• Started agency's San Francisco office

Designed and executed qualitative research to impact communications strategy, brand positioning, concept development, and advertising development. Clients: Samsonite, Microsoft, Standard Investments, UPS, Bacardi• Led and executed user research that inspired new families of Samsonite products (Spinner Line, F’Lites) and provided insight into new consumer targets (Samsonite line for kids, Sahora Brites for design savvy consumers)• Conducted global ethnographies to bring Xbox consumer segmentation to life – deepening consumer understanding to drive the highly successful development and launch of Xbox 360

Provided support across research, brand consulting, and innovation projects. Responsibilities included proposal development/methodology design, client management, development of client deliverables, and vendor management.Clients: Royal Caribbean International, Schieffelin Somerset, Remy Amerique, Dupont/Teflon, The Coca-Cola Company, Odwalla.Identified opportunities to transform Royal Caribbean’s onboard dining experience that led to short-term dining innovations as well as new dining concepts for next-generation cruise ships that have kept Royal Caribbean on the forefront on cruise innovation.

Provided advertising planning support, including research, strategic development, and creative briefing to create breakthrough communications campaigns that helped New York Presbyterian Hospitals establish its local leadership position in New York and on a national level.

Analyzed consumer experiences at ExxonMobil Tigermarkets as part of a brand touch-point evaluation; developed media training program for clients.