Mike Lock Email & Phone Number

Boston, Ma, Us

Austin, Texas, Us

Managing Aberdeen Strategy & Research and the Spiceworks content design and production teams. Leading the cross-team research agenda to highlight the business impact of AI and emerging technologies. Developing new content strategies to expand Aberdeen's research presence across multiple channels, including the Spiceworks community and the Ziff Davis editorial network.• Led the merger of two disparate research teams into one cohesive business unit • Drove a double-digit increase in combined revenue during year 1• Reduced research operating costs by more than 20% while navigating a recent industry-wide decline in B2B marketing spend

Waltham, Ma, Us

Aberdeen Group - Acquired by Spiceworks Ziff DavisDirected the day-to-day operations of Aberdeen research and reshaped its strategic direction within market intelligence. Developed new analyses using buyer intent data and expanded research coverage to include traditional and emerging areas like analytics, IoT, and AI/machine learning.• Accountable to a multi-million dollar research revenue quota, achieved 108% of team goal• Managed, mentored, and developed 12 analysts and research professionals• Produced reliable research revenue streams, individual contributions in excess of $6 million cumulatively

Waltham, Ma, Us

Managed Aberdeen’s research coverage of the rapidly evolving analytics and business intelligence practice while overseeing coverage of the IT infrastructure, cyber security, and enterprise mobility practices.• Delivered a three-year, 7% CAGR in group revenue, despite significant employee turnover• Successfully mentored and developed three top performing Aberdeen analysts

Waltham, Ma, Us

Directed and implemented content-driven marketing services to drive tangible and repeatable returns for clients. Led a team focused on several critical areas of today’s technology landscape including: Business Analytics; Enterprise Mobility; Cloud Computing; and Virtualization.

Waltham, Ma, Us

Responsible for developing and managing a deep portfolio of fact-based, user-driven business analytics research. Executed on client needs for demand generation, brand visibility, and thought leadership through the timely delivery of marketing programs including: benchmark reports; webinars; and live speaking engagements.

Waltham, Ma, Us

Responsible for planning, authoring, and distributing research in technical areas including enterprise mobility, wireless LAN, business intelligence (BI), business process management (BPM), and enterprise storage.

Round Rock, Texas, Us

Maintained, updated, and distributed quarterly product sales reports to inform global expansion effort. Coordinated with EMC sales, marketing, and finance executives to build market segmentation scheme. Uncovered key opportunity for remote office storage through survey data analysis and user interviews.

Babson Park, Ma, Us

Developed discounted cash flow based valuation and strategic assessment of two acquisition targets. Utilized analyst reports and collaborated with Smith & Nephew marketing to evaluate the size of the U.S. cartilage defect repair segment ($8 billion by 2010); results highlighted the need to enter orthobiologics market.

Us

Organized multiple phases of the product development cycle, facilitated on-time delivery of reliable hardware within budget. Coordinated electrical component suppliers and vendors to drive a 10% reduction in hardware cost. Managed five internal and external engineers toward preventative efforts which contributed to increased product testability and reduced time to market by two months.

Mba, Entrepreneurship, Marketing, Finance

Bachelor Of Science, Electrical Engineering

Education record