Mike Ludwig Email and Phone Number
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I’m an energetic and accomplished marketing expert with a proven track record of successfullytransitioning private equity-backed industrial manufacturers and distributors to customer-centric business models. My expertise lies in driving revenue growth through strategic digital transformations.With a deep understanding of customer insights, digital transformation, salesforce engagement, data analysis, marketing, and management strategy, I have consistently delivered impactful results. I am recognized as a driven, unrelenting leader who approaches challenges with energy, optimism,pragmatism, and innovation.Throughout my career, I have excelled in both B2B and B2C development across diverse industries,including telecommunications, industrial distribution, equipment manufacturing, retail, and thermoplastics.I am well-versed in transformation and change management, having recently led a complete digitaltransformation at JPW. This initially resulted in the creation of an industry-leading marketing technology platform, driving impressive revenue growth and market share expansion.My unwavering focus is on the customer. I am obsessed with transforming business processes to improve user experience and boost customer satisfaction. I firmly believe in leveraging technology and insights to exceed expectations and achieve sustainable business growth.Building strong relationships comes naturally. I have cultivated an extensive network of softwarecompanies, agencies, system integrators, and consultants. Collaborating with these valuable connections, we can accomplish great things and drive businesses forward.If you’re ready to elevate your organization and achieve extraordinary results, let’s collaborate and make a lasting impact together!Notable Achievements:► Transformed WESCO Distribution’s marketing organization into an industry-leading powerhouse at aFortune 500 Company.► Spearheaded a game-changing digital transformation at JPW Industries, establishing an industry-leading marketing and sales technology platform.► Achieved 49% growth in JPW’s E-Commerce business, including an outstanding 75%expansion with Amazon, surpassing $20M in revenue.Certifications:Certified Digital Marketing ProfessionalDigital Marketing Certificate ProgramSpecialties:► Strategic Planning► E-Commerce► Team Building & Leadership► Executive Collaboration► Client & Vendor Management► Customer Insight & Engagement► Change Management► Data Quality & Analytics► Digital/Integrated Marketing► Salesforce Sales & Service Cloud► Brand Research
Nashville Metal
View- Website:
- nashville-metal.com
- Employees:
- 2
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Nashville Metal
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PartnerXel Partners 2023 - PresentAt Xel Partners, we partner with middle-market private equity firms to unlock their portfolio companies’ full potential. By leveraging my expertise and proven strategies, we implement solutions that propelbusinesses forward and drive impressive results.► Thrive on implementing cutting-edge strategies, rooted in consumer insights and industry bestpractices, to achieve rapid revenue growth and build robust marketing platforms that ensure success.► Deliver short-term revenue growth while developing a marketing platform that generates sustainable long-term growth.
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Vice President- Marketing, Ecommerce & Customer ExperienceJpw Industries Jul 2018 - Aug 2022Lavergne, Tennessee, UsRecruited as an equity investor tasked with leading digital transformation, expanding B2C business anddeveloping a technology platform to support multiple acquisitions for this $250M manufacturer ofwoodworking and metalworking machines and equipment.► E-Commerce & Digital Transformation: Implemented a crawl, walk, run digital transformation strategy that contributed to a 14.5% revenue growth in July YTD 2022 and a 5.3% growth in 2021, despite complex supply chain issues. Grew the business in 2020, capturing considerable market share in an industry that declined by over 25%.► Go-to-Market Leadership: Saved over $2M annually by building a best-in-class, in-house IntegratedMarketing and Digital Marketing Team in 2021 that reduced our dependence on outside agencies.► Technology: Partnered with the CDP Institute in 2019 to develop a technology plan to support a B2Band B2C business model, establish data governance and migrate 28 outsourced business apps to JPW.Spearheaded partnerships with Salesforce, Adobe, Akeneo, Bounteous, Corevist, HIKE2 and consultantsat Snowhill, Dorn, ISBM, and the CDP Institute to implement new technologies. -
Vice President, Global MarketingWesco Distribution Oct 2011 - Jun 2018Pittsburgh, Pennsylvania, Us -
Director, Global Marketing & SustainabilityWesco Distribution Jul 2006 - Oct 2011Pittsburgh, Pennsylvania, Us
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Director, Marketing ProgramsWesco Distribution Jan 2000 - Jul 2006Pittsburgh, Pennsylvania, Us
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Director & General Manager, Datacom DivisionWesco Distribution Jul 1996 - Dec 1999Pittsburgh, Pennsylvania, UsHired into the executive team of this leading distributor of electrical, industrial, communications, MRO,OEM and construction products and supply chain services with a revenue of $7.5B. Served as the Leaderof Global Marketing with over 70 headquarters and field-based marketing professionals, responsible forStrategic Planning, Value Creation Solutions, Customer Segment Marketing, Field Marketing, ProductLine Marketing, and Marketing Services. A change agent recognized with the ability to create a best-in-class Fortune 500 marketing organization focused on demand generation and sales growth.► Delivered over $400 million in core revenue growth in 2015: VIP Loyalty Program ($135M), NASCAR($15M), Value Creation Program ($79M), RFP Team ($131M) and Lead Generation ($65M).► Spearheaded major company strategic initiatives: One WESCO, Sustainability, LEAN Value Creation,Employee Recognition, Brand Consolidation, Strategic Lead Acceleration (SLAP), and RFP Team.► Recruited marketing professionals from Fortune 500 Companies to support WESCO’s various growthengines.► Created an RFP Team to support our Global Accounts and Operating Groups that doubled our win rateto 28% and secured over 40 agreements worth $131M in 2015.
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General ManagerOffice Depot Apr 1995 - Jul 1996Boca Raton, Florida, UsResponsible for a $120 million catalog and direct sales business with 280 sales and operations associates. Charged with the startup of the Dallas Customer Service Center, plus several satellite sorting facilities. ► Increased monthly revenue from $5.7 million to $10.8 million in 12 months. ► Improved monthly operating earnings from a $180K loss to $815K profit. ► Raised order fill rate from 87.2% to 96.3%.► Reduced total operating expenses from 32.1% to 23.1%. ► Reduced warehouse operating expenses from 19.7% to 14.3% and selling expenses from 9.9% to 8.3%. ► Increased inventory turns from 2.8 to 7.0. -
Regional Sales ManagerGrainger Jan 1993 - Apr 1995Lake Forest, Illinois, Us -
District Sales ManagerGrainger Oct 1991 - Jan 1993Lake Forest, Illinois, UsHired to transform a sales force dependent on resellers to a more proactive, consultative sales approachfocused on end-user customers to drive revenue growth. Led the South-Central Region with 9 DistrictSales Managers, 4 National Account Managers and 215 Sales Representatives. Served 343K customersthrough 50 branches with an operating expense budget of $16.7M.► Increased region sales by 24% to $433M in two years by re-engineering and upgrading the sales team.► Revitalized the $55M Philadelphia Sales District by implementing a new compensation plan,segmenting the sales force, reallocating sales resources and assigning accounts based on potential.► Opened four new branches in the Eastern PA District to generate the highest growth in the Northeast.
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Business Development SpecialistGeneral Electric Company- Plastics Division Oct 1988 - Sep 1989Boston, Ma, Us$6.0 billion world leader in the manufacture and marketing of engineering thermoplastics.Accountable for growing market share and creating new business opportunities at General Motors CPC Division, one of G.E. Plastic's largest end users, with annual sales of $110 million. Launched the first mass-produced composite plastic bumper beams worth $6 million annually for G.M.'s new vehicle, the Pontiac Transport. -
Field Market Development SpecialistGeloy Products Division Aug 1986 - Oct 1988Introduced Geloy, a new weatherable plastic, to the building, construction and automotive markets. Approved Geloy for use at General Motors. Generated sales of $3.2 million while creating $5.6 million in new targets and $8.4 million in new opportunities.
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Sales Development SpecialistGeloy Products Mar 1985 - Aug 1986► Responsible for the development of new accounts in eastern Michigan and a $5 million territory. ► Led the Sales Development Organization by increasing sales 25% over goal to $5.2 million. ► Closed targets worth $3.5 million. ► Generated $7 million of new business opportunities.
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Financial Services SpecialistGeloy Products Jul 1984 - Mar 1985Responsible for the collection of receivables and analysis of financial information.
Mike Ludwig Skills
Mike Ludwig Education Details
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Penn State UniversityFinance -
Penn State UniversityAnd Marketing
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Digital Marketing InstituteCertified Digital Marketing Professional
Frequently Asked Questions about Mike Ludwig
What company does Mike Ludwig work for?
Mike Ludwig works for Nashville Metal
What is Mike Ludwig's role at the current company?
Mike Ludwig's current role is Chief Marketing Officer | Vice President Marketing | Strategic Marketing Executive | Growth Officer | Digital Transformations | Customer Experience | E- Commerce | Digital Marketing Expert.
What is Mike Ludwig's email address?
Mike Ludwig's email address is ml****@****ies.com
What is Mike Ludwig's direct phone number?
Mike Ludwig's direct phone number is +141245*****
What schools did Mike Ludwig attend?
Mike Ludwig attended Penn State University, Penn State University, Digital Marketing Institute.
What are some of Mike Ludwig's interests?
Mike Ludwig has interest in Social Services.
What skills is Mike Ludwig known for?
Mike Ludwig has skills like Product Marketing, Business Development, Product Management, New Business Development, Management, Strategic Planning, Sales Management, Sales Operations, Leadership, Sales, Solution Selling, Competitive Analysis.
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