Have you ever considered partnering with book prizes and promotions as part of your national marketing strategy? If you’re interested in learning about how I could help you raise your brand presence to a captive, passionate and dedicated mass audience - then read on:We work with multiple household brands and leading corporates connected to the UK’s passionate base of book lovers, positioning sponsorships and branding activations through a series of national and international book prizes and reading initiatives. Brands like Specsavers, Coutts, The National Trust, An Post, Nielsen, The Telegraph and RTE work with us to increase their brand profile both at national and local level by participating in:• Naming rights and headline branding• Live events and star-studded award ceremony activations • Point of sale promotions and sticker branding in all major & independent bookstores• National media coverage through countless newspaper, magazine and trade press partnerships• National television coverage in primetime slots • Social media reach to millions of accounts• High impact bespoke activations and private networking eventsWhy?All this communication leads to something rarer that sponsors crave; longevity.There is a very personal connection people have with books; readers are incredibly passionate evangelists and word of mouth spreads rapidly. A community quickly builds and is fostered not only on social media, but also, between friends in book groups, in libraries and also book shops.A book with an award sticker on takes on average 6 weeks to read. A prize poster in a bookshop stays in a window or around a display of books on average 10 weeks. Branded official awards stickers, (with the sponsor logo integrated within) stay on a prize-endorsed hardback (or a consequently published paperback) indefinitely, as publishers opt to print directly onto book covers.Did you know?In 2020, a survey by the Open University reported that Reading for Pleasure was the most popular lockdown pastime. Three in 10 adults in Britain polled said they had picked up a book for fun during the lockdowns.How can you get involved?Align your brand with our campaigns which cover multiple categories from Sports, Children’s Literature, Conservation, Comedy as well as celebrations of Bestselling Authors and National Best Books of the Year:thebookseller.com/british-book-awardsirishbookawards.irishnielsenbestsellerawards.comsportsbookawards.comcarnegiegreenaway.org.ukwainwrightprize.comDrop me a DM or email mike@agile-ideas.com and start the conversation!