- Responsibilities include negotiating, managing and growing CPA affiliate partnerships via the Impact Radius platform.- Managing social media campaigns through TikTok, Snapchat, Meta, Reddit; more than $2M of media spend. - Managed the creative development and iteration process with our in-house design, copywriters, and content creators team. - Launched and scaled multiple mobile DSP networks via AppsFlyer integrations.- Met and exceeded very aggressive customer acquisition targets and goals given to the Growth team. - Daily reviewing of data performance and analytics to ensure we were hitting our target CAC goals.- Weekly reporting of data performance and analytics to communicate updates and progress to the team and Executives. - Worked closely with Product and Lifecycle teams to identify abandoned cohorts for re engagement purposes.

- Responsibilities include prospecting, negotiating, launching, and optimizing large scale campaigns for LendingTree’s full suite of financial loan products. - Experience managing retargeting, new acquisition, and customer retention campaigns on all cost models including CPC, PPC, CPM, CPV, CPA, CPI, and Revenue Sharing. - Have conducted hundreds of prospecting calls to evaluate potential new media partners.- Have negotiated multimillion dollar profitable media buys with major online publishers such as Yahoo, AOL, MSN, CNN, CNBC, Weather.com, Bankrate, Investopedia, Comcast/Xfinity, various Ad Networks, among many others. - Have negotiated, bought, and optimized profitable targeted homepage takeovers on Yahoo, MSN and AOL which cost upwards of $125K of investment per day. - Strategize, execute, and report on growing our highest impact media publishers by testing new ad placements, negotiating existing ones, and brainstorming new ideas altogether. - Hold a deep understanding of acquiring and implementing 1st and 3rd party audience data in order to target our exact in-market customers.- Possess vast knowledge of analyzing campaign performance, what is driving it, and how to propose a course of action to either fix or improve it.

Responsibilities include developing and planning marketing campaigns, online testing strategies and managing the implementation of all marketing operations for LifeScript’s online lead generation product. Identify prospects, negotiate and close deals. Continuously monitor, report and optimize the performance of each campaign to meet allowable acquisition costs as well as keep a high level of quality for our clients. Coordinate creative development process through use of both internal and external resources.- Upon joining Lifescript, increased total monthly Revenue by over 300% for the department within first 6 months.

Responsibilities include working closely with Business Development and Sales to foster new online media opportunities, deploy new solutions for our client base. Strong knowledge of all cost models including CPM, CPC, CPA, CPL, CPV and Revenue Sharing. Maintain ROI goals for clients such as College.us.com, Universitiy of Phoenix, Cash4Gold and Allied Van Lines.

Responsibilities include handling all negotiations for new deals and contractual changes to existing campaigns. Sourcing for new opportunities. Assist team with any billing discrepancies. Keep updated on new opportunities in the marketplace including new programs/technology to help grow the user base of Reunion.com.

Responsibilities include reviewing and negotiating contracts with online media publishers. Optimize current campaigns, renegotiate rates and/ or terms, cancel or renew contracts as necessary. Generate campaign performance reports, provide performance analysis and execute on the analysis to ensure positive ROI for the company. Prospect new online media relationships to drive cost-effective, targeted consumer traffic to the LowerMyBills.com, ClassesUSA.com and FreeCreditReport.com websites.

Responsibilities include managing / buying local broadcast and national cable television media to insure the profitability of our clients. Involves researching media history, knowledge of demographics and negotiating with nation wide stations leading to successful media plans and results.