Executive with over 40 years of experience leading major market development, channel, and sales transformation initiatives within multi-billion dollar technology brands. Track record of transforming go-to-market strategies and creating new organizations while managing risk and driving sustained performance. Over the last 11 years, counseled a start-up founder, growing the business to a nine-figure sale to private equity without external capital.Innovative thinker with a bias for thoughtful action and measurable results across a wide array of rapidly changing business situations. Passion is growing companies and driving bottom-line impact by leveraging customer and market insights to create new go-to-market strategies, drive superior execution and develop organizational capabilities. Particular areas of expertise include:• Designing industry leading channel strategy transformations and driving the programs, partner recruitment, channel marketing and management to support these efforts.• Optimizing return on sales investments as markets evolve, through sales, marketing and operations realignment from a channel-push to customer-pull model.• Improving salesforce effectiveness and efficiency by developing clear value proposition, skills development, optimized resource deployment, improved territory management, compensation, centralized operations and performance tracking systems.• Identifying and capturing critical growth opportunities in specialized markets through the design, development and management of dedicated business units.• Creating partner and customer preference and increasing sales productivity by architecting the knowledgebase, tools and industry alliances to successfully plan, deploy and operate multi-vendor solutions.• Building distinctive brands through a combination of strategy, insight, and creativity, delivered across all traditional and digital customer touchpoints.