Mike Maynard Email & Phone Number

Hudson, NH, US

Remote

• Identified 3.35 Million engaged email subscribers who were suppressed from being mailed
• Optimized client weekly reporting update time from 5 hours to less than 30 mins per week
• Improved email campaign performance by greater 50% utilizing a predictive model
• Investigate ad-hoc client questions using SQL & front-end reporting tools

Bedford, Massachusetts

• Automated custom Eloqua reporting in Power BI and performed ad-hoc email analysis which drastically improved bounce, open and click rates
• Identified bad data in Salesforce and worked with sales ops to improve data quality
• Assisted in cleaning up email list to ensure maximum deliverability rates and removed bad contacts
• Conducted the first ever marketing ROI analysis using data across multiple systems used to determine marketing budget planning and allocation
• Onboarded SAS into the company which elevated the marketing analytics capabilities of the group to do more than reporting and able to connect to the data directly using ODBC instead of excel downloads
• Worked cross functionally to bring the first ever data warehouse to Aspen Technology

Burlington, Massachusetts

• Created monthly strategic business reviews for American Airlines & Petco with suggestions to improve email performance
• Conducted ad-hoc analysis for Chanel, GM, Sprint and AMCN
• Developed email reporting for new clients and upsell custom reporting solutions
• Investigated data discrepancies or trends in the data using SQL
• Led a 3 week analytics engagement which turned into a year plus client engagement
• Managed a direct report and mentor/provide direction to junior analysts

Burlington, MA

• Performed exploratory data analysis using SAS and CART
• Created in-depth analysis presentations for General Motors and GM Credit Card
• Analyzed data using Cluster and Factor Analysis in SAS
• Generated reporting using Tableau and shared the knowledge with the company
• Used third party data from Omniture and Acxiom for model building

Burlington, MA

• Built predictive models on propensity to shop and coupon redemption using Super Scorebuilder and Enterprise Miner
• Trained and manage new staff on processes and tools
• Analyzed data from various sources (mail, email, clickstream, mobile, etc..) using SAS and SQL
• Created a loyalty segmentation for a client that was implemented on their database
• Led a direct mail program to double their response rate and generated a positive ROI
• Leveraged third party data from Experian for prospect model building

Burlington, MA

• Awarded the 2012 Unsung Hero Award
• Imported, household and selected contacts for direct mail campaigns of up to 6 million people
• Worked on various SAS Ad-Hoc analytics projects with clients such as hhgregg, IKEA, and Toyota

Merrimack, NH

• Awarded Marketing MVP Award for Q4 2008
• Developed Marketing Campaign ROI Reports
• Accurately selected contacts for marketing campaigns (Mail, Phone, and E-mail) and surveys using SAS

Merrimack, NH

• Created a competitive research report that was published to the executives
• Compiled research on an Ad-hoc basis as requested
• Managed time effectively by hitting deadlines for analysis reports and campaigns
• Used third party data from IDC and Forrester as supporting data for internal initiatives

Woburn, MA

• Created and edited market research reports for the aerospace, automotive, telecommunications, and other markets.
• Designed a mapping system of potential market “hot spots” for the sales division.
• Created a database of engineering colleges to be used for a contact list for Tek-Stak, a Chomerics educational product.

Medford, MA

• Merchandised Bars and Liquor Stores.
• Assisted with Customer Service, Accounting, Finance, Sales, IT, Merchandisers/Marketing, and Delivery departments.
• Managed the organization and allocation of marketing materials for merchandisers.

Beverly, MA

• Enhanced the marketing assets management system (MAM) by uploading new materials daily.
• Contributed to the PR and Marketing campaign for RollerCoaster Tycoon 3 by creating images of the game to be used in magazines, online ads, television commercials, and online articles.
• Presented and created PowerPoint Presentations for marketing campaigns.

Masters, Marketing Analytics

Master Of Business Administration (M.B.A.), Marketing

Bachelors, Marketing And Management