• Directs all paid digital media efforts in support of Baskin-Robbins marketing; manages annual media budget of +$15MM. Includes television, OTT, paid social, display, search, digital radio, out of home and non-traditional marketing channels. • Builds the future of customer acquisition and growth for Baskin-Robbins; including the evolution of customer segments and personas, as well as developing customer journeys to support acquisition & conquest, optimization, and retention programs to maximize lifetime customer value for the brand and our franchisees.• Leads Baskin-Robbins’ most impactful brand partnerships with T-Mobile; resulting in more than $20.4 million in directly attributable, incremental store sales for programs 2017 – 2021.• Managed all aspects of marketing communications development for social media & email channels, from insight and strategy through creative design, execution, and measurement. Provides quarterly benchmarking reports to corporate and franchisee leadership. Managed one direct report social media coordinator. • Responsible for driving digital marketing innovation for the Baskin-Robbins brand. Oversaw a digital projects and infrastructure budget of +$2MM. Lead digital marketing technology development including CRM, mobile app, and digital data initiatives. Project lead for the Baskin-Robbins mobile app; an Apple editor’s top pick in August 2016 with more than 2.6MM downloads to-date.

BEAM is an interactive marketing and experience design agency. From social and paid media, to website and email marketing, BEAM creates experiences that sell hard in a simple, direct and fun manner. BEAM Interactive was acquired by MERGE in 2019. • Directed customer conquest marketing efforts. Created segment-specific marketing plans and partnered with 3rd party data vendors to create campaigns that delivered up to 160% ROI. • Optimized quarterly sales program structure and experience to deliver a 70% increase in program response rates for current and potential customers. • Managed the creation of monthly content for MINIUSA social media channels. Tested and optimized content to drive actionable inbound marketing activity across social media channels.• Launched the new MINIUSA.com website; acclaimed by J.D. Power as a top-20 online automotive shopping experience in 2015. Defined business requirements, created site wireframes and functional specifications, implemented site measurement and optimization plans, and oversaw ongoing content creation for a responsive website designed to deliver a seamless marketing experience across mobile, tablet and web platforms.• Led enterprise-level email program creation, measurement and optimization efforts for MINIUSA; including triggered, dynamic email campaigns that integrate seamlessly with web, mobile, event and offline marketing efforts. Triggered campaigns for new and prospective customers had a 54% open rate on average, and a 13% conversion rate.

Havas Edge is the largest vertically integrated full-service direct response agency in the world. With expertise across all digital, broadcast and media domains, Edge helps to build clients businesses, and brands, in that order.Notable Projects Include:- Kaspersky Lab, “The Dark Knight Rises” Promotion (MITX - Winner, Direct Response Campaign, 2012)

Tank is a design firm that integrates strategy, design and technology to help companies and organizations create memorable brand expressions across multiple channels. Notable Projects Include:- getrewards.fedex.com: My FedEx Rewards: The FedEx and FedEx Office Loyalty Program- FedEx’s Annual “First and Goal” NFL Partnership Programs (3x)- FedEx and NBA “Around the World” Program (2x, US and Canada Localization)- FedEx Ship Manager at fedex.com (Usability enhancements)

Davis Advertising Inc. provides recruitment communications and marketing services to organizations big and small.