eCommerce Channel Manager | Integrated Supply Network, Lakeland, FL | March 2023 – Present Business Analyst | Integrated Supply Network, Lakeland, FL | February 2020 – March 2023Oversaw six supplier marketplace brand portfolios with over 500 products, achieving $24 million in sales for 2023 through strategic planning and targeted digital marketing initiatives.Led a cross-functional team in developing and executing a comprehensive content strategy, leveraging AI tools to optimize copy and keywords, boost SEO/SEM performance, and drive organic traffic—resulting in a +20% increase in brand awareness and customer engagement within one year.Implemented data-driven decision-making by leveraging analytics tools like Channel Advisor and Helium 10, optimizing PPC bidding strategies, and campaign development, which improved conversions and ROI by +15%.Managed a $800K digital marketing budget, effectively allocating resources across Amazon and Walmart, leading to over $8M+ attributed sales for 2023 while maintaining a 10-point return on ad spend (RoAS).Established three new Amazon pricing strategies—Quantity Breaks and Business and Industry pricing—contributing an additional $7 million in revenue for 2023 and enhancing brand positioning in competitive markets.Conducted extensive market research and competitive analysis to identify emerging trends, enabling proactive adaptations to marketing funnel strategies and ensuring alignment with consumer insights and market demands.

Director of eCommerce | One Source RV, Inc., Plant City, FL | December 2009 – October 2019Launched and managed the development of a new eCommerce division, creating adaptable project plans with clear milestones to meet business goals across multiple platforms (Shopify, eBay, Amazon, Walmart, NopCommerce).Led the integration of multi-channel eCommerce software, streamlining operations by consolidating inventory management for 20,000+ products across five marketplaces into a single dashboard, improving efficiency.Oversaw marketing initiatives, including content scheduling for product ads, promotional events, email campaigns, and social media strategies, resulting in consistent engagement and sales growth.Collaborated with distributors and managed fulfillment processes through direct warehouse shipments via FTP, reducing delivery times and cutting costs while expanding product reach.Established and optimized operational processes such as CRM workflows, accounting procedures, and inventory control, increasing internal order fill rates to 80%, boosting profitability, and enhancing turnover.

Retail Store Manager | DeWalt’s RV, Inc., Easton, PA | May 1999 - August 2008Managed all aspects of store operations, including staff recruitment, scheduling, retention, and employee development, ensuring a high-performing and motivated team.Collaborated with a cross-functional team to increase internal add-on sales and improve overall store performance through strategic cross-selling initiatives.Analyzed sales trends and set inventory controls, overseeing procurement, cycle counts, and stock replenishment to maintain optimal product availability and minimize shrinkage.Partnered with distributors and vendors to explore sales and marketing opportunities, enhance retail offerings and drive promotional campaigns to boost revenue.

Supervised daily restaurant operations, including staff scheduling, training, and performance management, ensuring smooth service and a positive dining experience.Managed inventory and vendor relationships, optimizing food and beverage procurement while controlling costs to meet budget goals and minimize waste.Developed and implemented marketing strategies, such as seasonal promotions, loyalty programs, and special events, driving foot traffic and increasing sales.Monitored customer satisfaction and addressed feedback promptly, maintaining high service standards and fostering a welcoming atmosphere that boosted repeat business.