Mike Minakowski Email and Phone Number
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Driven sales and marketing team builder and leader. Reorganized and rebuilt sales and marketing department to turn around company sales after 4 years of accelerating losses. Drove increased sales for 3+ years while achieving 30%+ EBITDA with limited resources. Lead presenter to PE acquisition prospects. Identified, "onboarded", and collaborated with an external agency to develop and implement original qualitative and quantitative research to create a road map to achieve the next level of growth. Research focused on both HCPs and consumers. Based on the results, rewrote all print (sales collateral), on-line, and social media content. Overhauled and relaunched corporate and consumer websites. Launched products on Amazon and Wal-Mart.com. Q1 2020 gross and net revenues finished up 41% and 51%, respectively.Developed and implemented the strategy and tactics with the president as a two person executive team to revitalize and reinvigorate the company, brand, and customer base. Developed key marketing and sales messaging. Built three pronged value proposition that addressed and engaged key stakeholders.- Global Commercial Leadership (Developed and implemented worldwide strategy and messaging)- P&L Management (Set and exceeded sales forecasts while maximizing ROI)- Culture Change/Transformation (Reorganized and re-purposed staff while retaining 90%+ of staff) -Talent Attraction/Retention (Onboarded new team members and elevated internal staff to maximize efficiency and effectiveness)- Integration/Change Management (Transformed staff capabilities and goals to align with new ownership)- Medical Device, IVD, Pharmaceutical and Biotech (HCPs & Consumer)- Commercial Discipline (Completely overhauled contracts, pricing and execution in US and worldwide)- Distributor and Vendor Excellence (Created discipline around US and global distribution and vendor programs)- Remote International Management (Managed UK Office and global distributors)
Philips
View- Website:
- philips.com
- Employees:
- 70504
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Marketing Lead, Am And D HeartPhilipsPhiladelphia, Pa, Us
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Chief Business Development OfficerDrs.Linq Apr 2022 - PresentRecruited by the founder as part of a three member executive team to raise seed money, vet and develop partnerships, collaborate and execute superior sales and marketing strategies and tactics to bring the mHeart product to market. Commercial leader collaborating with customers, vendors and potential partners while building out sales and marketing "go to market strategies" in cardiology and cardio-oncology.Along with the founder, led the initial "form factor trials" and analysis, pre-sub presentation to the FDA, and patent submissions. Additionally, recruited key KOLs, HCPs advisors and BoD members.• Raised in excess of $ 1 M in seed money in 6 months• Selected developer and oversaw the build out and launch of the DRS.LINQ website• Led trade show strategy and execution for angel investor’s conference (developed the marketing and sales messaging, trained staff and executed pre-, in- and post-show strategies and tactics• Developed partnerships with KOLs and healthcare facilities for clinical trial opportunities as well as with manufacturing, financial, engineering and healthcare professionals -
Marketing Lead, Am&D HeartPhilips Jul 2021 - Apr 2022Amsterdam, Noord-Holland, NlEntrepreneurial lead responsible for creating and executing innovative strategies and tactics to support sales growth through the integration of Biotelemetry and Philips. Team leader creating structure, depth and capabilities across the marketing department to ensure continuity and consistency of success in achieving KPIs.• Full P&L responsibility• IDN Strategy for Clinical Care Pathways including TAVR, ED discharge, Stroke and AF Ablation• Trade show strategy and execution including KOL speaker programs • Developed marketing messaging for sales training for NSM and throughout the year• Product marketing manager for Saas and extended wear Holter (EWH) lines• SEA and SEO to drive organic growth and new business using selected key words and specific platforms
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Vp, Sales, Marketing & Bus. Dev.Medical Indicators Jan 2016 - Apr 2020Hamilton, Nj, UsDeveloped and implemented sales, marketing and business development strategies and tactics to revitalize and reinvigorate the company, brand, and customer base. Sought out the voice of the customer to tailor key marketing and sales messaging focusing on infection control across multiple platforms using both print and digital. Created value proposition that engaged all key stakeholders. Among the targets were infection control directors, purchasing, C-suite and HCPs in hospitals, dialysis clinics, urgent care centers, long-term care facilities and ambulatory care.Transformed the sales and marketing department to turn around company sales after 4 years of accelerating losses. Drove increasingly higher percentage sales growth for 3+ years while improving EBITDA (28%, 29.8% and 30.3%) with limited resources. Grew dialysis sales 28% in first year while achieving 60% market share by Q1 2019. Q1 2020 sales are the best quarter in company history. Lead presenter to PE acquisition prospects. As a two-person executive team (with the president), represented the shareholders and sold company to private equity in Q2 of 2019. Secured above market multiple. Identified, onboarded, and collaborated with an external agency to develop and implement original qualitative and quantitative research to create a roadmap to achieve the next level of growth. Research focused on both HCPs and consumers. Based on the results, rewrote all print (sales collateral), on-line and social media content. Overhauled and relaunched corporate and consumer websites. Launched products on Amazon and Wal-Mart.com which produced unprecedented (on-going) top-line and margin growth. -
Member, Board Of DirectorsDiagnostics Marketing Association Nov 2012 - Jan 2017Jersey City, Nj, UsMember of the Executive Committee whose role was to develop the policies and direction of the association to become more inclusive and influential in the IVD marketplace. Also, developed financial plans for the association. Chair, Membership Committee. -
Member, Board Of DirectorsScherago International Jan 2011 - Jul 2016Led strategic planning initiatives and new business development with P&L responsibility.
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Vice President, Sales, Marketing & Business DevelopmentScherago International May 1994 - Jul 2016Represented and collaborated with the world's leading medical and healthcare associations (e.g., The Endocrine Society, the American Society of Nephrology and the AACC) to strategically plan, market and sell association value to the pharmaceutical, medical device and healthcare companies. Produced yearly double digit growth over a 20 year period. Grew the AACC exhibition exponentially to become the world largest, most-admired IVD show.New business development efforts yielded significant additional customers including ASCP and AMCP that contributed more than $1 million dollars in sales annually. Additionally, organic growth was achieved by adding innovative products that were developed internally and externally.
Mike Minakowski Skills
Mike Minakowski Education Details
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University Of Maryland -
University Of MarylandLife Sciences (Pre-Med Track)
Frequently Asked Questions about Mike Minakowski
What company does Mike Minakowski work for?
Mike Minakowski works for Philips
What is Mike Minakowski's role at the current company?
Mike Minakowski's current role is Marketing Lead, AM and D Heart.
What is Mike Minakowski's email address?
Mike Minakowski's email address is mm****@****ors.com
What schools did Mike Minakowski attend?
Mike Minakowski attended University Of Maryland, University Of Maryland.
What are some of Mike Minakowski's interests?
Mike Minakowski has interest in Education.
What skills is Mike Minakowski known for?
Mike Minakowski has skills like Marketing Strategy, Cross Functional Team Leadership, Strategic Planning, Healthcare, Product Launch, Pharmaceutical Industry, Medical Devices, Strategy, Oncology, Hospitals, Capital Equipment, Healthcare Information Technology.
Who are Mike Minakowski's colleagues?
Mike Minakowski's colleagues are Ian Newport, Peter Mylly, Shelby Pagan, Felipe Castillo Patiño, Hee Tick Tan, Rajendra Mane, Eka Sari Marliana.
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