Mike Monroe Email & Phone Number

Usa, Us

I was recruited by the Chairman and CEO, co-founders of this former consulting client to bring leadership, develop a new go-to-market strategy, drive revenue growth, and increase product and service offerings in the challenging Covid 19 business environment. By increasing penetration into existing clients, securing new clients across multiple sectors, and expanding the company's services, I was able to maximize EBIT and add millions in incremental revenue.

Us

Deliver marketing and business solutions to clients, focusing on driving sales, business development opportunities, and creating go-to-market strategies. Notable engagements include developing client pitches, bid strategies, and content and communication strategies for e-commerce, digital marketing, media companies and pure plays. Advisor to a blockchain startup focused on maximizing retail specific opportunities.

Recruited by President of Macys.com to leverage previous marketing, advertising, and internet expertise and play a key leadership role in building the Macys.com e-commerce and marketing organization. Delivered 5x growth in top-line e-commerce business by synthesizing Macys.com marketing capabilities, merchandising strategies, and brand strengths.Member of a select group of executives that architected the strategy and executed merging of Macys.com and Macy’s Inc. into a single operating entity. Received Macy’s Chairman Award for merger contributions and collaboration.

• Served as key member of Macys.com executive committee; collaborating, developing and implementing digital marketing strategies for rapidly growing e-commerce sales and EBIT. • Key contributor of the team that identified and drove 8X incremental sales; identified sales opportunities, built and sold through digital marketing strategies, and scaled content creation processes to rapidly exploit SEO, SEM, email, social, and other opportunities. • Stood up, rapidly scaled, and normalized new content creation strategies and processes to support emerging initiatives and ideas such as social, video, multi-cultural and multi-language marketing, mobile, personalization and A/B testing.

Us

New York, Ny, Us

Handpicked by EVP of Marketing to play a key strategic and operational role in directing broadcast, OOH, direct mail, and print media strategies—as well as early forays into digital marketing—for the Western U.S. Administered $350 million media budget to direct production and delivery of all broadcast, digital, and print advertising.Chronology:Vice President, Media and Marketing Operations (2004–2009)Vice President, Media (2002 – 2004)Accomplishments include launching new media planning and buying strategies, enabling investments in emerging internet media without incremental budget, elevating capabilities of technology support team, and supervising merger of May Company and Macy’s West marketing departments