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The greatest power in the world is execution. CAREER HIGHLIGHTS:»» Recruited to executive team that scaled Macys.com top-line sales 5x while keeping expenses in check.»» Managed financial resources, investments, payroll, operating expenses, and capital improvements of $450+ million for 118-store chain.»» Earned awards for significant contributions to the business, including “Best Contributor to EBIT” and the Macy’s Chairman’s Award.After a successful career with Macy’s, I launched a consulting agency to offer business development and marketing expertise to e-commerce, digital marketing, off-shore production and media companies. Mike Monroe Associates, LLC lead clients through all the challenges of today's marketing process, from media planning and buying to optimizing marketing operations, and overall effectiveness. WHAT MATTERS TO ME:»» DELIVERING RESULTS: I love seeing a well-executed plan come together and leading a strong team to deliver incredible results. I am driven to help an organization work through challenges and push beyond its comfort zone.»» CREATING WINNING TEAMS: I excel in leading and coaching people to success. I drive myself to continuously higher levels of achievement and engagement, and I work to instill that same passion in my team. »» MENTORING: I’ve benefited from mentors throughout my career, and I believe deeply that I have an ongoing responsibility to mentor others. As such, I have mentored more than two dozen executives, providing perspective on climbing the corporate ladder and remaining true to their strengths and values.
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Managing DirectorDeloitte Digital Nov 2021 - PresentUsa, Us -
Senior Vice PresidentMadras Global Feb 2020 - Nov 2021I was recruited by the Chairman and CEO, co-founders of this former consulting client to bring leadership, develop a new go-to-market strategy, drive revenue growth, and increase product and service offerings in the challenging Covid 19 business environment. By increasing penetration into existing clients, securing new clients across multiple sectors, and expanding the company's services, I was able to maximize EBIT and add millions in incremental revenue.
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President & Principal ConsultantMike Monroe Associates, Llc Mar 2017 - Nov 2021UsDeliver marketing and business solutions to clients, focusing on driving sales, business development opportunities, and creating go-to-market strategies. Notable engagements include developing client pitches, bid strategies, and content and communication strategies for e-commerce, digital marketing, media companies and pure plays. Advisor to a blockchain startup focused on maximizing retail specific opportunities. -
Group Vice President, MarketingMacys.Com 2015 - Mar 2017Recruited by President of Macys.com to leverage previous marketing, advertising, and internet expertise and play a key leadership role in building the Macys.com e-commerce and marketing organization. Delivered 5x growth in top-line e-commerce business by synthesizing Macys.com marketing capabilities, merchandising strategies, and brand strengths.Member of a select group of executives that architected the strategy and executed merging of Macys.com and Macy’s Inc. into a single operating entity. Received Macy’s Chairman Award for merger contributions and collaboration.
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Vice President Marketing OperationsMacys.Com May 2011 - Jan 2015• Served as key member of Macys.com executive committee; collaborating, developing and implementing digital marketing strategies for rapidly growing e-commerce sales and EBIT. • Key contributor of the team that identified and drove 8X incremental sales; identified sales opportunities, built and sold through digital marketing strategies, and scaled content creation processes to rapidly exploit SEO, SEM, email, social, and other opportunities. • Stood up, rapidly scaled, and normalized new content creation strategies and processes to support emerging initiatives and ideas such as social, video, multi-cultural and multi-language marketing, mobile, personalization and A/B testing.
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President & Principal ConsultantMike Monroe Associates, Llc Jul 2009 - May 2011Us
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Vp, Media & OperationsMacy'S Feb 2002 - Jun 2009New York, Ny, UsHandpicked by EVP of Marketing to play a key strategic and operational role in directing broadcast, OOH, direct mail, and print media strategies—as well as early forays into digital marketing—for the Western U.S. Administered $350 million media budget to direct production and delivery of all broadcast, digital, and print advertising.Chronology:Vice President, Media and Marketing Operations (2004–2009)Vice President, Media (2002 – 2004)Accomplishments include launching new media planning and buying strategies, enabling investments in emerging internet media without incremental budget, elevating capabilities of technology support team, and supervising merger of May Company and Macy’s West marketing departments
Mike Monroe Skills
Mike Monroe Education Details
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University Of California, BerkeleyGeneral
Frequently Asked Questions about Mike Monroe
What company does Mike Monroe work for?
Mike Monroe works for Deloitte Digital
What is Mike Monroe's role at the current company?
Mike Monroe's current role is Managing Director at Deloitte Digital.
What is Mike Monroe's email address?
Mike Monroe's email address is mi****@****tes.net
What is Mike Monroe's direct phone number?
Mike Monroe's direct phone number is +121249*****
What schools did Mike Monroe attend?
Mike Monroe attended University Of California, Berkeley.
What skills is Mike Monroe known for?
Mike Monroe has skills like Strategy, E Commerce, Marketing, Marketing Strategy, Management, Advertising, Leadership, Retail, Business Strategy, Sales, Merchandising, Team Building.
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